Mercedes-Benz is launching the first car powered by generative AI.
ercedes-Benz is taking advantage of the Consumer Electronics Show in Las Vegas to add a new virtual assistant to its MBUX interface powered by generative AI. It is often joked that modern cars are huge computers on wheels, and it seems that Mercedes-Benz doesn’t want to prove us wrong. The German luxury brand took the opportunity of the CES to unveil upgrades to its MBUX embedded interface.