Which vehicles take the longest to find a buyer?
When it comes to negotiating the price of a vehicle, one advantage that a buyer can exploit is related to the number of days the desired vehicle has been sitting in a dealership’s lot.
This is easily verifiable with a used model that has been on the market for a few weeks. With new vehicles, it requires a bit more effort.
Fortunately, there are organizations that compile data on the models that take the longest to leave the dealership, indicating where our purchasing power might be stronger.
The key question to ask, however, is why a model is not being sold. Sometimes it’s a pricing issue, and that’s where it can be interesting because lowering the price could make the offer more attractive. However, it could also be due to the model being irrelevant, unreliable, etc. In these cases, even if the price is reduced, it may not represent a better purchase.
Let’s take a look at the vehicles that take the longest to leave dealerships, according to data compiled by CarEdge, which analyzes dealership inventory data and calculates market supply in terms of the number of days it takes to sell a model.
The top contender is the Dodge Hornet, an SUV that has been a disaster since its launch, mainly due to its price and performance. On average, it takes 428 days to find a buyer, which is significant. According to CarEdge, Dodge currently has 14,596 units in stock at US dealerships, but only 1,536 were sold in the last 45 days.
The Jeep Grand Wagoneer follows with an average of 428 days, which is also not promising. The next vehicle is the Mercedes-Benz EQB, the electric version of the GLB, with a 427-day delay.
In fourth place is the Maserati Levante SUV, with 410 days, followed by the Lincoln Aviator at 392 days. The sixth vehicle that takes the longest to attract a buyer is the Jeep Grand Wagoneer L, the extended variant of the other model of the same name. This model takes 354 days on average to sell.
Among other models that struggle to find buyers are the Alfa Romeo Giulia and Stelvio, the 4-door Mini Cooper, the Fiat 500e, and the Mercedes-Benz GLC.
Please note that this type of ranking can change significantly from one month to another, as a promotion on a vehicle can alter the situation. However, trends can still be observed with these models.
On the flip side, models like the Toyota Highlander (23 days), the Toyota RAV4 (30 days), and the Honda Civic (34 days) remain consistently popular.
However, caution should be exercised as products that are in low demand may appear on the list of vehicles that spend little time in dealerships, especially if they are produced in small quantities.
