In this life, timing is everything – almost. Take General Motors. In December, I had a chat with Scott Bell, GM Canada’s president and managing director, about the resumption of fossil fuel-powered light-trucks manufacturing at the rejuvenated GM plant in Oshawa. Literally a day or two later, GM announced it would spend a billion dollars […]
Prominent “Frontier” script on tailgate in-keeping with current pickup trends Can you believe it’s been almost eleven years since we saw significant change in the Frontier? And even then, the change was little more than skin deep and was otherwise a carryover from when the Frontier was last given a full redesign for the 2005 […]
Later this summer, Nissan Canada will give Canadians a whole new Pathfinder experience. In a for media-only digital reveals Nissan Canada executives showcased the new 2022 Nissan Pathfinder that sees this fifth-generation SUV re-invented from the ground up with a more modern design, a more powerful engine with greater towing capacity and a more refined […]
Cars aren’t that different from us humans in some ways. For instance, cars are best to be up and moving about on a regular basis. We know that being a couch potato is bad for us, and remaining stationary for extended periods can spell disaster for the health of your car, too. Below, we’ll outline […]
Acura announced that their premium, three-row MDX is now available for sale in their dealers across Canada. Now longer, wider and more spacious, the all-new MDX benefits from a new exterior design, upgraded and elegant interior finishes as well as advanced safety and driver enhancements & technologies. The new MDX is now built on an […]
Volkswagen Canada is now providing information on its upcoming all-electric ID.4 crossover on a black and white, text-only consumer information site, as well as on a regular colour one on VW’s main site, in order to allow environmentally-minded consumers to gather information on the upcoming battery electric SUV using less carbon intensive digital marketing. The […]
A few years ago I drove a Raptor through dinosaur country on an adventure of discovery. The mission: get in touch with Alberta’s Mesozoic past by visiting its rugged badlands. Somewhere between the watercolour landscape and the precariously balanced hoodoos, I fell in love with that beast of a truck. I couldn’t put my finger […]
General Motors pretty much gave it all it had in the warmup to Monday night’s unveiling of the 2022 Cadillac CT5-V Blackwing and CT4-V Blackwing. It kicked things off last week with an online media reveal of the four-door cars that was conducted by members of the engineering and design staffs. During the discussion, several […]
Ford and Google announced a unique six-year partnership that will see the automaker team up with Google to have the search and AI giant become its preferred cloud provider. The partnership will give Ford access to Google’s growing expertise in AI and machine learning to drive and reinvent Ford’s connected vehicle experience. For Ford owners, […]
The COVID-19 global pandemic led to some interesting, and at times, worrying human behavior. From unfounded conspiracy theories to a dwindling video game retailer whose stock somehow exploded overnight due to a group of Reddit trolls, it’s fair to say people don’t fare well when asked to stay at home for months on end. In […]