Back in the 1980s, the famous psychophysicist and marketer, Howard Moskowitz, was tasked with conducting groundbreaking market research in the area of spaghetti sauce. (Yes, I did just say spaghetti sauce). Moskowitz set out to determine what consumers wanted from their spaghetti sauce and one crucial element to his research was the question: Do customers prefer […]
I don’t know how to speak Italian, but that didn’t stop the Alfa Romeo Stelvio from talking to me. Sporty SUVs are a dime a dozen these days, but few are actually fun to drive and even fewer will entice you to go for a drive for no reason at all. It’s not like that […]
The Mercedes-Benz A-Class is one of the newest members of the Mercedes family, having joined the North American market just two short years ago as a 2018 model. Of course, that’s not to say it hasn’t been around the block a few times elsewhere; it’s served duty in various European markets, for example, since 1997. […]
February 9th, 2021 – For the last few months Audi have been teasing the automotive world with snippets of information and camouflaged images of their long-anticipated e-tron GT. Only now have we been given a look at the new e-tron GT and the wait has certainly been worth it. Audi’s latest introduction to their electric […]
How do you honour the 80th anniversary of the Jeep Wrangler, the WWII battle-birthed, time-tested icon that remains one of the most capable, most recognized on- or off-road warriors in the world? Simple. Stick with the strengths – the toughness, the time-tested trail abilities, and temper those with increased on-road civility, those blended qualities framed […]
I’ll be honest, when car manufacturers talk about ‘future mobility’ I tend to zone out a bit. Suddenly, I’m more easily distracted. Did my phone just make a noise? I’d better check. Don’t get me wrong, some of the ideas at play regarding future mobility – democratization of advanced technology, reducing congestion and accidents – […]
Mazda’s recently been on a mission of rivaling the premium brands. And the latest examples of its efforts have been rather convincing, with vehicles like its Signature series CX-5 and CX-9, as well as the more recent Mazda3 Turbo compact sedan and hatchback. It was therefore only a matter of time before the CX-30, Mazda’s […]
In a unique partnership to debut the 2022 Mitsubishi Outlander, Mitsubishi is joining with Amazon to showcase the launch of the new vehicle on Amazon Live. The new 2022 Mitsubishi Outlander has been redesigned and will sport a more enhanced design, updated interior and feature the Super All-Wheel-Control all-wheel-drive system. Amazon will host the reveal […]
Ford of Canada has named a new president and CEO. 25-year company veteran Bev Goodman is taking over the office, responsible for the automaker’s more than 8,000 employees in this country. She’s the fourth CEO of Ford Canada since 2017, and that shows an interesting picture of where the Canadian arm of the company stands […]
When you talk about Lexus, you have to talk about the LS. It’s the model that launched the Lexus nameplate in North America, establishing a brand which stood for luxury, refinement, technological advancement and reliability. These classic LS 400 cars are the million-mile Lexus’ that we see on YouTube today. Back in 1990, the Lexus […]