Toyota Canada and Lyft Canada have announced a unique partnership that will see users of Lyft in Metro Vancouver get access to Toyota Mirai sedan, on of the first mass-produced hydrogen-powered vehicles, through Toyota’s KINTO Share program. This unique partnership will form part of the province of British Columbia’s efforts to reduce carbon emissions and […]
In 1994, after years of being patronized and ignored and insulted, Tony George started the Indy Racing League to compete for teams, sponsors and drivers affiliated with the established Championship Auto Racing Teams, better known as CART. George, who inherited ownership of the Indianapolis Motor Speedway, had high hopes for his new championship but didn’t […]
INFINITI in Yokohama Japan teased some more information about the automaker’s upcoming INFINITI QX60. When the new vehicle makes its appearance in North American later this year, the 2022 INFINITI QX60 will come with a 295-hp, 3.5-litre V6 that will be mated to what the automakers said will be a new 9-speed automatic transmission. “The […]
It was after the engine sputtered and died and I rolled silently to the shoulder of the highway that I briefly questioned my faith in cheap cars. With the fuel gauge pegged at the quarter-tank mark, I was sure I could drive the 20 kilometres to the next gas station in the old Toyota I […]
Some things are worth waiting for. Particularly cars. Particularly when there’s a newer, better model of the car you’ve had your eye on just around the corner. It’s easy to disregard this mentality as very few consumer goods maintain their peak relevance for an extended period of time anymore. There’s a better iPhone or computer […]
Back in the 1980s, the famous psychophysicist and marketer, Howard Moskowitz, was tasked with conducting groundbreaking market research in the area of spaghetti sauce. (Yes, I did just say spaghetti sauce). Moskowitz set out to determine what consumers wanted from their spaghetti sauce and one crucial element to his research was the question: Do customers prefer […]
I don’t know how to speak Italian, but that didn’t stop the Alfa Romeo Stelvio from talking to me. Sporty SUVs are a dime a dozen these days, but few are actually fun to drive and even fewer will entice you to go for a drive for no reason at all. It’s not like that […]
The Mercedes-Benz A-Class is one of the newest members of the Mercedes family, having joined the North American market just two short years ago as a 2018 model. Of course, that’s not to say it hasn’t been around the block a few times elsewhere; it’s served duty in various European markets, for example, since 1997. […]
February 9th, 2021 – For the last few months Audi have been teasing the automotive world with snippets of information and camouflaged images of their long-anticipated e-tron GT. Only now have we been given a look at the new e-tron GT and the wait has certainly been worth it. Audi’s latest introduction to their electric […]
How do you honour the 80th anniversary of the Jeep Wrangler, the WWII battle-birthed, time-tested icon that remains one of the most capable, most recognized on- or off-road warriors in the world? Simple. Stick with the strengths – the toughness, the time-tested trail abilities, and temper those with increased on-road civility, those blended qualities framed […]