In case you haven’t been keeping up, Mazda brought four-wheel locomotion to its popular compact car in 2019. The following year, turbo power was introduced to the nameplate. These two much-appreciated add-ons gave an already stellar compact car even more endearing quality. But I’m not here to talk about the car. I’m sure this website […]
Despite its origins in this country as the purveyor of simple and affordable little Bugs and Buses, the VW brand hasn’t been featured very often in the Base Camp series. This is largely in part to their recent predilection for peddling Cherman Engineering and pricing their wares accordingly. Volkswagen plays in the compact crossover market, […]
Besides being Snoop Dogg’s one-time golfing buddy, the late Lee Iacocca was also known as the father of the Mustang, Ford’s popular sports coupe that arrived just as the first Baby Boomers were graduating from driving school. Henry Ford II was looking for a winner after the Edsel debacle and dispatched Iacocca to Europe in […]
Toyota Canada and Lyft Canada have announced a unique partnership that will see users of Lyft in Metro Vancouver get access to Toyota Mirai sedan, on of the first mass-produced hydrogen-powered vehicles, through Toyota’s KINTO Share program. This unique partnership will form part of the province of British Columbia’s efforts to reduce carbon emissions and […]
In 1994, after years of being patronized and ignored and insulted, Tony George started the Indy Racing League to compete for teams, sponsors and drivers affiliated with the established Championship Auto Racing Teams, better known as CART. George, who inherited ownership of the Indianapolis Motor Speedway, had high hopes for his new championship but didn’t […]
INFINITI in Yokohama Japan teased some more information about the automaker’s upcoming INFINITI QX60. When the new vehicle makes its appearance in North American later this year, the 2022 INFINITI QX60 will come with a 295-hp, 3.5-litre V6 that will be mated to what the automakers said will be a new 9-speed automatic transmission. “The […]
It was after the engine sputtered and died and I rolled silently to the shoulder of the highway that I briefly questioned my faith in cheap cars. With the fuel gauge pegged at the quarter-tank mark, I was sure I could drive the 20 kilometres to the next gas station in the old Toyota I […]
Some things are worth waiting for. Particularly cars. Particularly when there’s a newer, better model of the car you’ve had your eye on just around the corner. It’s easy to disregard this mentality as very few consumer goods maintain their peak relevance for an extended period of time anymore. There’s a better iPhone or computer […]
Back in the 1980s, the famous psychophysicist and marketer, Howard Moskowitz, was tasked with conducting groundbreaking market research in the area of spaghetti sauce. (Yes, I did just say spaghetti sauce). Moskowitz set out to determine what consumers wanted from their spaghetti sauce and one crucial element to his research was the question: Do customers prefer […]
I don’t know how to speak Italian, but that didn’t stop the Alfa Romeo Stelvio from talking to me. Sporty SUVs are a dime a dozen these days, but few are actually fun to drive and even fewer will entice you to go for a drive for no reason at all. It’s not like that […]