Despite affordability concerns, new report reveals Canadian Millennials are bolstering car ownership dreams amid COVID-19
Millennials – those tech-savvy, social activist, eco-friendly young adults who grew up with the Internet – are increasingly turning to a lifestyle they previously eschewed for being wasteful and conformist: car ownership. With the COVID-19 pandemic proving to be a dangerous and enduring disruptor, Millennials are shunning ride-share services like Uber and avoiding the bus […]