Consumers don’t want to pay for it. Automakers are still pushing hard.

2025 Audi RS 6 Avant GT will stop people in their tracks. As it’s priced like a Lambo, it should. It also boasts lots of room and all-wheel drive.

2025 Defender OCTA performance SUV gets new 4.4-litre, twin-turbocharged V8 engine; extra-durable tires with Kevlar in the sidewalls; plus magic seats.