Automotive news

Some things are worth waiting for. Particularly cars. Particularly when there’s a newer, better model of the car you’ve had your eye on just around the corner. It’s easy to disregard this mentality as very few consumer goods maintain their peak relevance for an extended period of time anymore. There’s a better iPhone or computer […]

Back in the 1980s, the famous psychophysicist and marketer, Howard Moskowitz, was tasked with conducting groundbreaking market research in the area of spaghetti sauce. (Yes, I did just say spaghetti sauce).  Moskowitz set out to determine what consumers wanted from their spaghetti sauce and one crucial element to his research was the question: Do customers prefer […]

I don’t know how to speak Italian, but that didn’t stop the Alfa Romeo Stelvio from talking to me. Sporty SUVs are a dime a dozen these days, but few are actually fun to drive and even fewer will entice you to go for a drive for no reason at all. It’s not like that […]

The Mercedes-Benz A-Class is one of the newest members of the Mercedes family, having joined the North American market just two short years ago as a 2018 model. Of course, that’s not to say it hasn’t been around the block a few times elsewhere; it’s served duty in various European markets, for example, since 1997. […]