During the golden age of advertising it was the jingles that sold cars and not the other way around. When Fiat Chrysler Automobiles asked Interscope Records to create a song that would draw Millennials to an all-new subcompact Jeep, the chief marketing officer was presented with the tailor-made song Renegades just days later. The tune, […]

Toyota’s goal of having an electrified variant of every model they produce by 2025 is well underway. The brand new Toyota Venza and Sienna minivan only come in hybrid guise now, and it will only take an extra $2000 (in most cases) to transform your Camry or RAV4 into a hybrid. They’re making it difficult […]

“You were drag racing… in a Prius?” asked the incredulous officer in the Jason Bateman comedy Horrible Bosses, staring down the sheepish suspect. His classic comeback: “I don’t win a lot.” Clearly, in the 20 years since the Toyota Prius hybrid has been sold in North America, it has gained a well-earned reputation for not-very-dynamic […]