We chat with Jeep about its seven-passenger Grand Cherokee strategy. The new year may have brought with it American political uprising and more COVID-19-related lockdowns across Canada, but it also gave us a pleasant surprise from Jeep. It’s called the Grand Cherokee L. Not only does it entirely revamp the Grand Cherokee nameplate after almost […]

It’s a little change, but a big deal. For the first time since the 1960s, General Motors has completely redesigned its logo. Gone are the uppercase and underlined GM letters in a harsh square in favour of lowercase letters where only the m is underlined. The square gets rounded corners, and the blue is brighter […]

A more laid back, lower case and redesigned GM logo will launch on Monday, as part of a company-wide multi-faceted marketing campaign to highlight GM’s push for bringing electric vehicles to the masses, even though the first of its newest generation of Ultium-battery-powered EVs are not scheduled to arrive in Canada until the first half […]