Honda 0 Series: one day, Honda will eventually electrify itself.

We hesitated. We juggled. We even handed off all the dirty work to a rival. But now Honda’s management has made a decision: its future will indeed be electric, starting officially somewhere in 2026, and it will be inspired by a concept vehicle called the “0 Series,” which is an appropriate name given Honda’s current progress in its electric shift.

For now, we have two concept vehicles to feast our eyes on. They were presented at CES in Las Vegas in early January. They are the Saloon and the Space-Hub. Both concepts are sleek monospace vehicles with an extremely aerodynamic front portion and a seemingly knife-cut rear portion.

Honda has also unveiled a new version of its logo, the letter H, which is rounded to resemble a zero, and which will, if we understand correctly, become a sub-brand under which its future electric vehicles will be grouped.

There are still many unanswered questions about Honda’s electrification strategy, but we know it will be based on five clear principles.

Firstly, Honda hopes that the aesthetics of its vehicles will produce a “resonance” among its customers, probably a feeling of positive familiarity among brand enthusiasts. Secondly, Honda wants to fully invest in advanced driver assistance, up to the point of fully autonomous driving, to ensure maximum safety for occupants.

Inside the vehicle, Honda hopes to create a sense of “space,” perhaps in the sense of a “safe space,” where people will feel comfortable, safe, and connected to their environment. Honda also emphasizes the importance of the Internet of Things and connected technologies here.

Finally, Honda wants to ensure that its future vehicles have one of the best energy efficiencies on the market. It must be said that there is a gap to fill in this regard, as only Mercedes-Benz seems to care about this detail to date. However, for Honda, this efficiency must not detract from the pleasure of driving and “being one with the vehicle.”

If all of this sounds rather abstract or generic to you, know that you are not alone in thinking so.