{"id":41189,"date":"2022-06-03T07:58:31","date_gmt":"2022-06-03T11:58:31","guid":{"rendered":"https:\/\/blog.canadamotorjobs.com\/le-pdg-de-ford-veut-vendre-ses-vehicules-en-ligne-et-a-prix-fixe\/"},"modified":"2022-06-03T07:59:09","modified_gmt":"2022-06-03T11:59:09","slug":"le-pdg-de-ford-veut-vendre-ses-vehicules-en-ligne-et-a-prix-fixe","status":"publish","type":"post","link":"https:\/\/news.canadamotorjobs.com\/fr\/le-pdg-de-ford-veut-vendre-ses-vehicules-en-ligne-et-a-prix-fixe\/","title":{"rendered":"Le PDG de Ford veut vendre ses v\u00e9hicules en ligne et \u00e0 prix fixe"},"content":{"rendered":"<\/p>\n<p>Voil\u00e0 ce qu\u2019a d\u00e9clar\u00e9 le grand patron de Ford hier, Jim Farley en conf\u00e9rence de presse. Il pense que le mod\u00e8le des concessionnaires devra changer. &#8220;Nous devons passer \u00e0 un prix non n\u00e9goci\u00e9. Nous devons passer au 100\u00a0% en ligne. Il n\u2019y aura plus de voitures chez le concessionnaire, tout va directement au client. Les v\u00e9hicules seront livr\u00e9s directement chez le client, a d\u00e9clar\u00e9 M. Farley lors de la 38e conf\u00e9rence annuelle de Bernstein sur les d\u00e9cisions strat\u00e9giques. &#8220;Je pense que nos concessionnaires peuvent le faire. Mais les normes vont \u00eatre brutales. Elles vont \u00eatre tr\u00e8s diff\u00e9rentes de ce qu&#8217;elles sont aujourd&#8217;hui. &#8220;<br \/> L\u2019\u00e9loge \u00e0 Tesla<br \/> Le PDG de Ford a ensuite fait l&#8217;\u00e9loge de Tesla et des constructeurs chinois pour leur approche des ventes, car le fait de garder moins de voitures sur les lots des concessionnaires pourrait permettre \u00e0 Ford d&#8217;\u00e9conomiser une somme consid\u00e9rable. Le constructeur automobile estime que son mod\u00e8le de distribution co\u00fbte environ 2 000 dollars de plus par v\u00e9hicule que l&#8217;approche sans concession de Tesla. Selon le Detroit Free Press, les deux tiers de cette somme sont consacr\u00e9s \u00e0 l&#8217;achat de stocks sur les terrains des concessionnaires et \u00e0 la publicit\u00e9. M. Farley s&#8217;est montr\u00e9 particuli\u00e8rement oppos\u00e9 \u00e0 la publicit\u00e9, soulignant le fait que les ventes et les r\u00e9servations pour le F-150 Lightning et la Mustang Mach-E se sont faites sans grandes campagnes publicitaires. La cl\u00e9, a-t-il dit, est de fid\u00e9liser ses clients actuels, et non de d\u00e9penser de l&#8217;argent dans des publicit\u00e9s du Super<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Voil\u00e0 ce qu\u2019a d\u00e9clar\u00e9 le grand patron de Ford hier, Jim Farley en conf\u00e9rence de presse. Il pense que le mod\u00e8le des concessionnaires devra changer. &#8220;Nous devons passer \u00e0 un prix non n\u00e9goci\u00e9. Nous devons passer au 100\u00a0% en ligne. Il n\u2019y aura plus de voitures chez le concessionnaire, tout va directement au client. Les [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":41193,"comment_status":"close","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[101],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le PDG de Ford veut vendre ses v\u00e9hicules en ligne et \u00e0 prix fixe - CanadaMotorJobs.com<\/title>\n<meta name=\"description\" content=\"Le PDG de Ford veut vendre ses v\u00e9hicules en ligne et \u00e0 prix fixe - Benoit Charette - Annuel automobile - CanadaMotorJobs.com.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le PDG de Ford veut vendre ses v\u00e9hicules en ligne et \u00e0 prix fixe - 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Il a fait ses classes au c\u00f4t\u00e9 de Daniel H\u00e9raud et au Carnet de route de 1992 \u00e0 2001. Il est fondateur, copropri\u00e9taire et r\u00e9dacteur en chef de L\u2019Annuel de l\u2019automobile, qu\u2019il publie depuis 2001. Il a anim\u00e9 les \u00e9missions RPM et RPM+ sur V et les L\u00e9gendes de la route sur Historia. \u00c0 la radio depuis 1986, il reprend l\u2019antenne cette ann\u00e9e sur les ondes de Cogeco et participe pour la deuxi\u00e8me ann\u00e9e \u00e0 l\u2019\u00e9mission Passion Auto sur RDS en plus de mettre en ligne le site Web officiel de L\u2019Annuel de l\u2019automobile sur annuelauto.ca.","sameAs":["https:\/\/annuelauto.ca\/"],"url":"https:\/\/news.canadamotorjobs.com\/fr\/author\/benoit-charette\/"}]}},"_links":{"self":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts\/41189"}],"collection":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/comments?post=41189"}],"version-history":[{"count":0,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts\/41189\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/media\/41193"}],"wp:attachment":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/media?parent=41189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/categories?post=41189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/tags?post=41189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}