{"id":40912,"date":"2022-05-24T07:26:03","date_gmt":"2022-05-24T11:26:03","guid":{"rendered":"https:\/\/blog.canadamotorjobs.com\/mercedes-benz-repense-son-modele-daffaires\/"},"modified":"2022-05-24T07:30:17","modified_gmt":"2022-05-24T11:30:17","slug":"mercedes-benz-repense-son-modele-daffaires","status":"publish","type":"post","link":"https:\/\/news.canadamotorjobs.com\/fr\/mercedes-benz-repense-son-modele-daffaires\/","title":{"rendered":"Mercedes Benz repense son mod\u00e8le d\u2019affaires"},"content":{"rendered":"<\/p>\n<p>Le g\u00e9ant allemand Mercedes a devant lui un horaire charg\u00e9. La compagnie a mis sur pied un grand nombre de changements qui va transformer son mod\u00e8le d\u2019affaires.<br \/> R\u00e9duire le nombre de voitures<br \/> Dans un premier temps, Mercedes va r\u00e9duire le nombre de ses voitures d&#8217;entr\u00e9e de gamme de sept \u00e0 quatre, afin de d\u00e9gager des marges b\u00e9n\u00e9ficiaires plus importantes avec des voitures plus grandes et plus ch\u00e8res. Pour y parvenir, la marque de luxe allemande a d\u00e9cid\u00e9 d&#8217;investir plus de 75\u00a0% de son argent dans les v\u00e9hicules du segment sup\u00e9rieur de la Classe C, et donc de moins compter sur les mod\u00e8les compacts qui risquent de dispara\u00eetre \u00e0 court terme (CLA, GLA et autres plus petits v\u00e9hicules).<br \/> Repenser le r\u00e9seau de distribution<br \/> Mercedes va aussi revoir sa fa\u00e7on de vendre des autos. L&#8217;\u00e9toile \u00e0 trois branches se concentre sur l&#8217;augmentation du nombre de ventes directes en introduisant un mod\u00e8le &#8220;d&#8217;agence&#8221; sur 15 march\u00e9s suppl\u00e9mentaires d&#8217;ici le milieu de la d\u00e9cennie, contre seulement cinq aujourd&#8217;hui. Si tout se passe comme pr\u00e9vu, 80\u00a0% du volume r\u00e9alis\u00e9 en Europe le sera par le biais de ventes directes d&#8217;ici 2025. En s&#8217;engageant dans cette voie, Mercedes pourra non seulement avoir plus de contr\u00f4le, mais aussi r\u00e9duire les co\u00fbts de distribution. Par la suite, son r\u00e9seau de distribution sera remani\u00e9 en supprimant 10\u00a0% des concessionnaires dans le monde d&#8217;ici 2025. Trois ans plus tard, il y aura jusqu&#8217;\u00e0 20\u00a0% de salles d&#8217;exposition en moins. De plus, des salles d&#8217;exposition d\u00e9di\u00e9es \u00e0 AMG, Maybach et la<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le g\u00e9ant allemand Mercedes a devant lui un horaire charg\u00e9. La compagnie a mis sur pied un grand nombre de changements qui va transformer son mod\u00e8le d\u2019affaires. R\u00e9duire le nombre de voitures Dans un premier temps, Mercedes va r\u00e9duire le nombre de ses voitures d&#8217;entr\u00e9e de gamme de sept \u00e0 quatre, afin de d\u00e9gager des [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":40916,"comment_status":"close","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[101],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mercedes Benz repense son mod\u00e8le d\u2019affaires - CanadaMotorJobs.com<\/title>\n<meta name=\"description\" content=\"Mercedes Benz repense son mod\u00e8le d\u2019affaires - Benoit Charette - Annuel automobile - CanadaMotorJobs.com.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mercedes Benz repense son mod\u00e8le d\u2019affaires - 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Il a fait ses classes au c\u00f4t\u00e9 de Daniel H\u00e9raud et au Carnet de route de 1992 \u00e0 2001. Il est fondateur, copropri\u00e9taire et r\u00e9dacteur en chef de L\u2019Annuel de l\u2019automobile, qu\u2019il publie depuis 2001. Il a anim\u00e9 les \u00e9missions RPM et RPM+ sur V et les L\u00e9gendes de la route sur Historia. \u00c0 la radio depuis 1986, il reprend l\u2019antenne cette ann\u00e9e sur les ondes de Cogeco et participe pour la deuxi\u00e8me ann\u00e9e \u00e0 l\u2019\u00e9mission Passion Auto sur RDS en plus de mettre en ligne le site Web officiel de L\u2019Annuel de l\u2019automobile sur annuelauto.ca.","sameAs":["https:\/\/annuelauto.ca\/"],"url":"https:\/\/news.canadamotorjobs.com\/fr\/author\/benoit-charette\/"}]}},"_links":{"self":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts\/40912"}],"collection":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/comments?post=40912"}],"version-history":[{"count":0,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts\/40912\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/media\/40916"}],"wp:attachment":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/media?parent=40912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/categories?post=40912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/tags?post=40912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}