{"id":40647,"date":"2022-05-11T15:01:27","date_gmt":"2022-05-11T19:01:27","guid":{"rendered":"https:\/\/blog.canadamotorjobs.com\/equiterre-veut-vous-decourager-dacheter-un-vus\/"},"modified":"2022-05-11T15:15:30","modified_gmt":"2022-05-11T19:15:30","slug":"equiterre-veut-vous-decourager-dacheter-un-vus","status":"publish","type":"post","link":"https:\/\/news.canadamotorjobs.com\/fr\/equiterre-veut-vous-decourager-dacheter-un-vus\/","title":{"rendered":"\u00c9quiterre veut vous d\u00e9courager d\u2019acheter un VUS"},"content":{"rendered":"<\/p>\n

\u00c9quiterre a lanc\u00e9 lundi dernier une nouvelle campagne publicitaire qui vise \u00e0 inciter les automobilistes \u00e0 r\u00e9duire la taille des v\u00e9hicules qu\u2019ils ach\u00e8tent. Son angle\u00a0: tu r\u00eaves peut-\u00eatre d\u2019acheter un VUS pour aller te balader dans le bois, mais comme tu fais juste des d\u00e9placements de banlieue entre ta maison et ton travail, en as-tu vraiment besoin?<\/p>\n

\u00c9quiterre cible les consommateurs, mais ce sont vraiment les constructeurs que le groupe environnemental a dans sa mire. L\u2019organisme a recens\u00e9 la publicit\u00e9 automobile ces derniers mois et elle a d\u00e9couvert que 80% des publicit\u00e9s vantent les m\u00e9rites des VUS, ce qui explique en partie pourquoi ils sont si populaires.<\/p>\n

Le probl\u00e8me est que ce que la publicit\u00e9 vend, en fait, c\u2019est un r\u00eave d\u2019\u00e9vasion ou de performance qui, au quotidien, ne se r\u00e9alise \u00e0 peu pr\u00e8s jamais. On voit des 4×4 dans la brousse \u00e0 c\u00f4t\u00e9 d\u2019une horde de chevaux sauvages. On voit une \u00e9norme palette remplie de blocs de ciment tomber dans la bo\u00eete d\u2019un pick-up comme si de rien n\u2019\u00e9tait. Bref, toutes des choses qu\u2019on r\u00eave de faire, mais qu\u2019on ne fait en r\u00e9alit\u00e9 qu\u2019une fois de temps en temps, ou pas du tout. Et le reste du temps, on conduit un v\u00e9hicule trop gros et trop gourmand, ce qui contribue \u00e0 la congestion automobile et \u00e0 la pollution.<\/p>\n

Bref, \u00c9quiterre propose de penser plus petit et plus raisonnable. \u00c9videmment, cela ne fait pas l\u2019affaire de la Corporation des concessionnaires du Qu\u00e9bec, qui s\u2019en est prise ces<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00c9quiterre a lanc\u00e9 lundi dernier une nouvelle campagne publicitaire qui vise \u00e0 inciter les automobilistes \u00e0 r\u00e9duire la taille des v\u00e9hicules qu\u2019ils ach\u00e8tent. Son angle\u00a0: tu r\u00eaves peut-\u00eatre d\u2019acheter un VUS pour aller te balader dans le bois, mais comme tu fais juste des d\u00e9placements de banlieue entre ta maison et ton travail, en as-tu […]<\/p>\n","protected":false},"author":8,"featured_media":40651,"comment_status":"close","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[101],"tags":[],"yoast_head":"\n\u00c9quiterre veut vous d\u00e9courager d\u2019acheter un VUS - CanadaMotorJobs.com<\/title>\n<meta name=\"description\" content=\"\u00c9quiterre veut vous d\u00e9courager d\u2019acheter un VUS - Benoit Charette - Annuel automobile - CanadaMotorJobs.com.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9quiterre veut vous d\u00e9courager d\u2019acheter un VUS - CanadaMotorJobs.com\" \/>\n<meta property=\"og:description\" content=\"\u00c9quiterre veut vous d\u00e9courager d\u2019acheter un VUS - Benoit Charette - Annuel automobile - CanadaMotorJobs.com.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.canadamotorjobs.com\/fr\/equiterre-veut-vous-decourager-dacheter-un-vus\/\" \/>\n<meta property=\"og:site_name\" content=\"CanadaMotorJobs.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/canadamotorjobs\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-11T19:01:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-11T19:15:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.canadamotorjobs.com\/wp-content\/uploads\/2022\/05\/2022-Chevrolet-Suburban-Diesel-101-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Benoit Charette\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@canadamotorjobs\" \/>\n<meta name=\"twitter:site\" content=\"@canadamotorjobs\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Benoit Charette\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00c9quiterre veut vous d\u00e9courager d\u2019acheter un VUS - 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Il a fait ses classes au c\u00f4t\u00e9 de Daniel H\u00e9raud et au Carnet de route de 1992 \u00e0 2001. Il est fondateur, copropri\u00e9taire et r\u00e9dacteur en chef de L\u2019Annuel de l\u2019automobile, qu\u2019il publie depuis 2001. Il a anim\u00e9 les \u00e9missions RPM et RPM+ sur V et les L\u00e9gendes de la route sur Historia. \u00c0 la radio depuis 1986, il reprend l\u2019antenne cette ann\u00e9e sur les ondes de Cogeco et participe pour la deuxi\u00e8me ann\u00e9e \u00e0 l\u2019\u00e9mission Passion Auto sur RDS en plus de mettre en ligne le site Web officiel de L\u2019Annuel de l\u2019automobile sur annuelauto.ca.","sameAs":["https:\/\/annuelauto.ca\/"],"url":"https:\/\/news.canadamotorjobs.com\/fr\/author\/benoit-charette\/"}]}},"_links":{"self":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts\/40647"}],"collection":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/comments?post=40647"}],"version-history":[{"count":0,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts\/40647\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/media\/40651"}],"wp:attachment":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/media?parent=40647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/categories?post=40647"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/tags?post=40647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}