{"id":36885,"date":"2022-02-07T08:53:59","date_gmt":"2022-02-07T13:53:59","guid":{"rendered":"https:\/\/blog.canadamotorjobs.com\/un-nouveau-modele-daffaire-pour-les-concessionnaires-automobiles\/"},"modified":"2022-02-07T09:00:44","modified_gmt":"2022-02-07T14:00:44","slug":"un-nouveau-modele-daffaire-pour-les-concessionnaires-automobiles","status":"publish","type":"post","link":"https:\/\/news.canadamotorjobs.com\/fr\/un-nouveau-modele-daffaire-pour-les-concessionnaires-automobiles\/","title":{"rendered":"Un nouveau mod\u00e8le d\u2019affaire pour les concessionnaires automobiles"},"content":{"rendered":"<\/p>\n<p>Il n\u2019est pas n\u00e9cessaire de mener une enqu\u00eate exhaustive aupr\u00e8s des concessionnaires automobiles pour prouver que la pand\u00e9mie a fortement acc\u00e9l\u00e9r\u00e9 l&#8217;adoption de la vente au d\u00e9tail num\u00e9rique. Au plus fort de la pand\u00e9mie, alors que les concessions automobiles \u00e9taient ferm\u00e9es, les associations de concessionnaires ont accept\u00e9 que quelques transactions prennent place en dehors de la concession pour \u00ab accommoder\u00bb les deux parties. La plupart des gens ont aussi r\u00e9alis\u00e9 que la vente en ligne va tr\u00e8s bien et bien des acheteurs qui ne sont pas \u00e0 l\u2019aise en concession ont pr\u00e9f\u00e9r\u00e9 l\u2019exp\u00e9rience en ligne.<br \/> Un ph\u00e9nom\u00e8ne qui continue de prendre de l\u2019ampleur<br \/> Selon un rapport de E-Legend aux \u00c9tats-Unis, la pand\u00e9mie a acc\u00e9l\u00e9r\u00e9 l&#8217;adoption d&#8217;exp\u00e9riences num\u00e9riques de parcours d&#8217;achat pour 80\u00a0% des concessionnaires automobiles, et que 90\u00a0% d&#8217;entre eux pr\u00e9voient de poursuivre ou d&#8217;acc\u00e9l\u00e9rer la vente au d\u00e9tail num\u00e9rique.<br \/> Moins de voitures vendues et plus de profits<br \/> Malgr\u00e9 des cours de concessionnaires vides et des inventaires quasi inexistants, beaucoup de concessionnaires ont connus des ann\u00e9es de profits records en 2020 et 2021. Comment expliquer ce ph\u00e9nom\u00e8ne\u2009?<br \/> Impossible de n\u00e9gocier un prix et pas de fardeau d\u2019inventaire<br \/> Avez-vous tent\u00e9 de n\u00e9gocier un prix sur l\u2019achat ou la location d\u2019un v\u00e9hicule depuis deux ans\u2009? Personne ne peut avoir un rabais sur un v\u00e9hicule depuis plus d\u2019un an. L\u2019offre \u00e9tant de loin inf\u00e9rieure \u00e0 la demande, vous allez payer le prix de d\u00e9tail sugg\u00e9r\u00e9, un point c\u2019est tout. Le concessionnaire fait donc plus de dollars par v\u00e9hicule vendu. Ce m\u00eame concessionnaire n\u2019a<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il n\u2019est pas n\u00e9cessaire de mener une enqu\u00eate exhaustive aupr\u00e8s des concessionnaires automobiles pour prouver que la pand\u00e9mie a fortement acc\u00e9l\u00e9r\u00e9 l&#8217;adoption de la vente au d\u00e9tail num\u00e9rique. Au plus fort de la pand\u00e9mie, alors que les concessions automobiles \u00e9taient ferm\u00e9es, les associations de concessionnaires ont accept\u00e9 que quelques transactions prennent place en dehors de [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":36889,"comment_status":"close","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[101],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Un nouveau mod\u00e8le d\u2019affaire pour les concessionnaires automobiles - CanadaMotorJobs.com<\/title>\n<meta name=\"description\" content=\"Un nouveau mod\u00e8le d\u2019affaire pour les concessionnaires automobiles - Benoit Charette - Annuel automobile - CanadaMotorJobs.com.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un nouveau mod\u00e8le d\u2019affaire pour les concessionnaires automobiles - CanadaMotorJobs.com\" \/>\n<meta property=\"og:description\" content=\"Un nouveau mod\u00e8le d\u2019affaire pour les concessionnaires automobiles - Benoit Charette - Annuel automobile - CanadaMotorJobs.com.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.canadamotorjobs.com\/fr\/un-nouveau-modele-daffaire-pour-les-concessionnaires-automobiles\/\" \/>\n<meta property=\"og:site_name\" content=\"CanadaMotorJobs.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/canadamotorjobs\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-07T13:53:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-07T14:00:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.canadamotorjobs.com\/wp-content\/uploads\/2022\/02\/bmw0-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1752\" \/>\n\t<meta property=\"og:image:height\" content=\"1120\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Benoit Charette\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@canadamotorjobs\" \/>\n<meta name=\"twitter:site\" content=\"@canadamotorjobs\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Benoit Charette\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Un nouveau mod\u00e8le d\u2019affaire pour les concessionnaires automobiles - CanadaMotorJobs.com","description":"Un nouveau mod\u00e8le d\u2019affaire pour les concessionnaires automobiles - Benoit Charette - Annuel automobile - CanadaMotorJobs.com.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_CA","og_type":"article","og_title":"Un nouveau mod\u00e8le d\u2019affaire pour les concessionnaires automobiles - CanadaMotorJobs.com","og_description":"Un nouveau mod\u00e8le d\u2019affaire pour les concessionnaires automobiles - Benoit Charette - Annuel automobile - CanadaMotorJobs.com.","og_url":"https:\/\/news.canadamotorjobs.com\/fr\/un-nouveau-modele-daffaire-pour-les-concessionnaires-automobiles\/","og_site_name":"CanadaMotorJobs.com","article_publisher":"https:\/\/www.facebook.com\/canadamotorjobs\/","article_published_time":"2022-02-07T13:53:59+00:00","article_modified_time":"2022-02-07T14:00:44+00:00","og_image":[{"width":1752,"height":1120,"url":"https:\/\/news.canadamotorjobs.com\/wp-content\/uploads\/2022\/02\/bmw0-1.jpg","type":"image\/jpeg"}],"author":"Benoit Charette","twitter_card":"summary_large_image","twitter_creator":"@canadamotorjobs","twitter_site":"@canadamotorjobs","twitter_misc":{"\u00c9crit par":"Benoit Charette","Estimation du temps de lecture":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.canadamotorjobs.com\/fr\/un-nouveau-modele-daffaire-pour-les-concessionnaires-automobiles\/#article","isPartOf":{"@id":"https:\/\/news.canadamotorjobs.com\/fr\/un-nouveau-modele-daffaire-pour-les-concessionnaires-automobiles\/"},"author":{"name":"Benoit Charette","@id":"https:\/\/news.canadamotorjobs.com\/#\/schema\/person\/51793d1f87d44011d7bcc2ed99269a90"},"headline":"Un nouveau mod\u00e8le d\u2019affaire pour les concessionnaires automobiles","datePublished":"2022-02-07T13:53:59+00:00","dateModified":"2022-02-07T14:00:44+00:00","mainEntityOfPage":{"@id":"https:\/\/news.canadamotorjobs.com\/fr\/un-nouveau-modele-daffaire-pour-les-concessionnaires-automobiles\/"},"wordCount":309,"publisher":{"@id":"https:\/\/news.canadamotorjobs.com\/#organization"},"image":{"@id":"https:\/\/news.canadamotorjobs.com\/fr\/un-nouveau-modele-daffaire-pour-les-concessionnaires-automobiles\/#primaryimage"},"thumbnailUrl":"https:\/\/news.canadamotorjobs.com\/wp-content\/uploads\/2022\/02\/bmw0-1.jpg","articleSection":["Annuel automobile"],"inLanguage":"fr-CA"},{"@type":"WebPage","@id":"https:\/\/news.canadamotorjobs.com\/fr\/un-nouveau-modele-daffaire-pour-les-concessionnaires-automobiles\/","url":"https:\/\/news.canadamotorjobs.com\/fr\/un-nouveau-modele-daffaire-pour-les-concessionnaires-automobiles\/","name":"Un nouveau mod\u00e8le d\u2019affaire pour les concessionnaires automobiles - CanadaMotorJobs.com","isPartOf":{"@id":"https:\/\/news.canadamotorjobs.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.canadamotorjobs.com\/fr\/un-nouveau-modele-daffaire-pour-les-concessionnaires-automobiles\/#primaryimage"},"image":{"@id":"https:\/\/news.canadamotorjobs.com\/fr\/un-nouveau-modele-daffaire-pour-les-concessionnaires-automobiles\/#primaryimage"},"thumbnailUrl":"https:\/\/news.canadamotorjobs.com\/wp-content\/uploads\/2022\/02\/bmw0-1.jpg","datePublished":"2022-02-07T13:53:59+00:00","dateModified":"2022-02-07T14:00:44+00:00","description":"Un nouveau mod\u00e8le d\u2019affaire pour les concessionnaires automobiles - Benoit Charette - Annuel automobile - CanadaMotorJobs.com.","breadcrumb":{"@id":"https:\/\/news.canadamotorjobs.com\/fr\/un-nouveau-modele-daffaire-pour-les-concessionnaires-automobiles\/#breadcrumb"},"inLanguage":"fr-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.canadamotorjobs.com\/fr\/un-nouveau-modele-daffaire-pour-les-concessionnaires-automobiles\/"]}]},{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/news.canadamotorjobs.com\/fr\/un-nouveau-modele-daffaire-pour-les-concessionnaires-automobiles\/#primaryimage","url":"https:\/\/news.canadamotorjobs.com\/wp-content\/uploads\/2022\/02\/bmw0-1.jpg","contentUrl":"https:\/\/news.canadamotorjobs.com\/wp-content\/uploads\/2022\/02\/bmw0-1.jpg","width":1752,"height":1120},{"@type":"BreadcrumbList","@id":"https:\/\/news.canadamotorjobs.com\/fr\/un-nouveau-modele-daffaire-pour-les-concessionnaires-automobiles\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.canadamotorjobs.com\/fr\/blog\/"},{"@type":"ListItem","position":2,"name":"Un nouveau mod\u00e8le d\u2019affaire pour les concessionnaires automobiles"}]},{"@type":"WebSite","@id":"https:\/\/news.canadamotorjobs.com\/#website","url":"https:\/\/news.canadamotorjobs.com\/","name":"CanadaMotorJobs.com","description":"Automotive Jobs","publisher":{"@id":"https:\/\/news.canadamotorjobs.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.canadamotorjobs.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-CA"},{"@type":"Organization","@id":"https:\/\/news.canadamotorjobs.com\/#organization","name":"Canada Motor Jobs","url":"https:\/\/news.canadamotorjobs.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/news.canadamotorjobs.com\/#\/schema\/logo\/image\/","url":"https:\/\/news.canadamotorjobs.com\/wp-content\/uploads\/2022\/10\/logo-canada-motor-jobs-1.png","contentUrl":"https:\/\/news.canadamotorjobs.com\/wp-content\/uploads\/2022\/10\/logo-canada-motor-jobs-1.png","width":800,"height":400,"caption":"Canada Motor Jobs"},"image":{"@id":"https:\/\/news.canadamotorjobs.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/canadamotorjobs\/","https:\/\/x.com\/canadamotorjobs","https:\/\/www.instagram.com\/canadamotorjobs\/","https:\/\/www.linkedin.com\/company\/canadamotorjobs"]},{"@type":"Person","@id":"https:\/\/news.canadamotorjobs.com\/#\/schema\/person\/51793d1f87d44011d7bcc2ed99269a90","name":"Benoit Charette","image":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/news.canadamotorjobs.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/45f3d2eebcccd909668d7ce7ea7267b6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/45f3d2eebcccd909668d7ce7ea7267b6?s=96&d=mm&r=g","caption":"Benoit Charette"},"description":"Benoit Charette \/ Propri\u00e9taire et r\u00e9dacteur en chef Benoit Charette pratique le journalisme automobile depuis bient\u00f4t 30 ans. Il a fait ses classes au c\u00f4t\u00e9 de Daniel H\u00e9raud et au Carnet de route de 1992 \u00e0 2001. Il est fondateur, copropri\u00e9taire et r\u00e9dacteur en chef de L\u2019Annuel de l\u2019automobile, qu\u2019il publie depuis 2001. Il a anim\u00e9 les \u00e9missions RPM et RPM+ sur V et les L\u00e9gendes de la route sur Historia. \u00c0 la radio depuis 1986, il reprend l\u2019antenne cette ann\u00e9e sur les ondes de Cogeco et participe pour la deuxi\u00e8me ann\u00e9e \u00e0 l\u2019\u00e9mission Passion Auto sur RDS en plus de mettre en ligne le site Web officiel de L\u2019Annuel de l\u2019automobile sur annuelauto.ca.","sameAs":["https:\/\/annuelauto.ca\/"],"url":"https:\/\/news.canadamotorjobs.com\/fr\/author\/benoit-charette\/"}]}},"_links":{"self":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts\/36885"}],"collection":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/comments?post=36885"}],"version-history":[{"count":0,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts\/36885\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/media\/36889"}],"wp:attachment":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/media?parent=36885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/categories?post=36885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/tags?post=36885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}