{"id":34913,"date":"2022-01-01T10:46:26","date_gmt":"2022-01-01T15:46:26","guid":{"rendered":"https:\/\/blog.canadamotorjobs.com\/vers-des-changements-dans-la-maniere-de-faire-de-la-publicite-automobile\/"},"modified":"2022-01-01T10:59:36","modified_gmt":"2022-01-01T15:59:36","slug":"vers-des-changements-dans-la-maniere-de-faire-de-la-publicite-automobile","status":"publish","type":"post","link":"https:\/\/news.canadamotorjobs.com\/fr\/vers-des-changements-dans-la-maniere-de-faire-de-la-publicite-automobile\/","title":{"rendered":"Vers des changements dans la mani\u00e8re de faire de la publicit\u00e9 automobile ?"},"content":{"rendered":"<\/p>\n<p>La publicit\u00e9 automobile va prendre une nouvelle forme en France \u00e0 compter du 1er mars prochain. Tout juste avant la fin de l\u2019ann\u00e9e 2021, un arr\u00eat\u00e9 du minist\u00e8re de la Transition \u00e9cologique a \u00e9t\u00e9 inscrit au journal officiel. Ce dernier demande que les fabricants automobiles fassent la promotion des mobilit\u00e9s plus douces dans leurs publicit\u00e9s. Pour chaque publicit\u00e9 automobile qui sera produite, on devrait voir une des trois phrases suivantes\u00a0: <em>&#8220;Pensez \u00e0 covoiturer&#8221;, &#8220;Prenez les transports en commun&#8221;, &#8220;Pour les trajets courts, privil\u00e9giez la marche ou le v\u00e9lo&#8221;<\/em>.<br \/> Il faudra aussi indiquer le taux de pollution<br \/> De plus, les constructeurs automobiles devront \u00e9galement indiquer le niveau d\u2019\u00e9missions de CO2 du v\u00e9hicule en question. Une d\u00e9marche qui va dans le sens de ce que demande \u00c9quiterre au gouvernement du Qu\u00e9bec depuis mars 2021. Le rapport de l\u2019organisme qu\u00e9b\u00e9cois recommande aux gouvernements de mettre en place des politiques publiques restrictives et ambitieuses vis-\u00e0-vis l\u2019industrie automobile s\u2019il veut freiner la hausse des v\u00e9hicules \u00e9nergivores sur ses routes : un ph\u00e9nom\u00e8ne aux cons\u00e9quences n\u00e9fastes pour la soci\u00e9t\u00e9 et l\u2019environnement. Les recommandations d\u2019\u00c9quiterre vont dans le sens de ce que va se faire en France en encadrant plus efficacement la publicit\u00e9 automobile.<br \/> D\u2019autres pays l\u2019ont fait<br \/> Le Royaume-Uni, la Belgique et la Nouvelle-Z\u00e9lande ont aussi pris des mesures en ce sens en r\u00e9glementant la publicit\u00e9.\u00a0 Reste maintenant \u00e0 savoir si le gouvernement f\u00e9d\u00e9ral ou provincial va donner suite aux demandes d\u2019\u00c9quiterre.<\/p>\n<p> Avec des renseignements d&#8217;autonews.fr<\/p>\n<p> &nbsp;<\/p>\n<p>Le texte <a rel=\"nofollow\" href=\"https:\/\/annuelauto.ca\/vers-des-changements-dans-la-maniere-de-faire-de-la-publicite-automobile\/\">Vers des changements dans la mani\u00e8re<\/p>\n<p><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La publicit\u00e9 automobile va prendre une nouvelle forme en France \u00e0 compter du 1er mars prochain. Tout juste avant la fin de l\u2019ann\u00e9e 2021, un arr\u00eat\u00e9 du minist\u00e8re de la Transition \u00e9cologique a \u00e9t\u00e9 inscrit au journal officiel. Ce dernier demande que les fabricants automobiles fassent la promotion des mobilit\u00e9s plus douces dans leurs publicit\u00e9s. [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":34917,"comment_status":"close","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[101],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vers des changements dans la mani\u00e8re de faire de la publicit\u00e9 automobile ? - CanadaMotorJobs.com<\/title>\n<meta name=\"description\" content=\"Vers des changements dans la mani\u00e8re de faire de la publicit\u00e9 automobile ? - Benoit Charette - Annuel automobile - CanadaMotorJobs.com.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vers des changements dans la mani\u00e8re de faire de la publicit\u00e9 automobile ? 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Il a fait ses classes au c\u00f4t\u00e9 de Daniel H\u00e9raud et au Carnet de route de 1992 \u00e0 2001. Il est fondateur, copropri\u00e9taire et r\u00e9dacteur en chef de L\u2019Annuel de l\u2019automobile, qu\u2019il publie depuis 2001. Il a anim\u00e9 les \u00e9missions RPM et RPM+ sur V et les L\u00e9gendes de la route sur Historia. \u00c0 la radio depuis 1986, il reprend l\u2019antenne cette ann\u00e9e sur les ondes de Cogeco et participe pour la deuxi\u00e8me ann\u00e9e \u00e0 l\u2019\u00e9mission Passion Auto sur RDS en plus de mettre en ligne le site Web officiel de L\u2019Annuel de l\u2019automobile sur annuelauto.ca.","sameAs":["https:\/\/annuelauto.ca\/"],"url":"https:\/\/news.canadamotorjobs.com\/fr\/author\/benoit-charette\/"}]}},"_links":{"self":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts\/34913"}],"collection":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/comments?post=34913"}],"version-history":[{"count":0,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts\/34913\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/media\/34917"}],"wp:attachment":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/media?parent=34913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/categories?post=34913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/tags?post=34913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}