{"id":29742,"date":"2021-10-11T09:15:39","date_gmt":"2021-10-11T13:15:39","guid":{"rendered":"https:\/\/blog.canadamotorjobs.com\/gm-voit-au-dela-de-lautomobile\/"},"modified":"2021-10-11T09:30:10","modified_gmt":"2021-10-11T13:30:10","slug":"gm-voit-au-dela-de-lautomobile","status":"publish","type":"post","link":"https:\/\/news.canadamotorjobs.com\/fr\/gm-voit-au-dela-de-lautomobile\/","title":{"rendered":"GM voit au-del\u00e0 de l\u2019automobile"},"content":{"rendered":"<\/p>\n<p>Nous avons chang\u00e9 le monde dans le pass\u00e9 et nous allons le faire \u00e0 nouveau dans le futur. Ce sont les mots de la grande patronne de GM Mary Barra, lors d\u2019une r\u00e9union d\u2019investisseur.la semaine derni\u00e8re.. Mary Barra veut que GM se dirige vers un profil de compagnie qui ressemble \u00e0 Netflix, Google ou Amazon.<br \/> Doubler son chiffre d\u2019affaires<br \/> L&#8217;entreprise pr\u00e9voit de doubler son chiffre d&#8217;affaires annuel pour atteindre environ 280 milliards de dollars d&#8217;ici 2030, tout en augmentant ses marges b\u00e9n\u00e9ficiaires jusqu&#8217;\u00e0 14 %, mais la construction et la vente de v\u00e9hicules ne seront pas le principal moteur de cette croissance. La soci\u00e9t\u00e9 pr\u00e9voit de d\u00e9velopper des logiciels et des technologies destin\u00e9s \u00e0 fid\u00e9liser les clients, en transformant une transaction automobile ponctuelle en achats r\u00e9currents. D&#8217;ici dix ans, GM pr\u00e9voit que les revenus annuels g\u00e9n\u00e9r\u00e9s par les logiciels et les services d&#8217;abonnement atteindront 25 milliards de dollars.<br \/> Un gros d\u00e9fi<br \/> GM veut augmenter la quantit\u00e9 de services par abonnements et fid\u00e9liser sa client\u00e8le \u00e0 partir de son application OnStar qui compte d\u00e9j\u00e0 4,2 millions d\u2019abonn\u00e9s et g\u00e9n\u00e8re des revenus de 2 milliards de dollars par ann\u00e9e. Avec sa port\u00e9e nationale et ses marges \u00e9lev\u00e9es, OnStar est comparable \u00e0 Netflix, Peloton et Spotify, a d\u00e9clar\u00e9 Alan Wexler, vice-pr\u00e9sident senior de l&#8217;innovation et de la croissance chez GM.<br \/> Augmenter les possibilit\u00e9s de revnus<br \/> En moyenne, les clients OnStar d\u00e9pensent 135 dollars par mois pour des services d&#8217;abonnement, selon les recherches de GM. GM pr\u00e9voit de proposer plusieurs fonctionnalit\u00e9s sous forme d&#8217;abonnements,<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nous avons chang\u00e9 le monde dans le pass\u00e9 et nous allons le faire \u00e0 nouveau dans le futur. Ce sont les mots de la grande patronne de GM Mary Barra, lors d\u2019une r\u00e9union d\u2019investisseur.la semaine derni\u00e8re.. Mary Barra veut que GM se dirige vers un profil de compagnie qui ressemble \u00e0 Netflix, Google ou Amazon. [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":29746,"comment_status":"close","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[101],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>GM voit au-del\u00e0 de l\u2019automobile - CanadaMotorJobs.com<\/title>\n<meta name=\"description\" content=\"GM voit au-del\u00e0 de l\u2019automobile - Benoit Charette - Annuel automobile - CanadaMotorJobs.com.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GM voit au-del\u00e0 de l\u2019automobile - CanadaMotorJobs.com\" \/>\n<meta property=\"og:description\" content=\"GM voit au-del\u00e0 de l\u2019automobile - Benoit Charette - Annuel automobile - CanadaMotorJobs.com.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.canadamotorjobs.com\/fr\/gm-voit-au-dela-de-lautomobile\/\" \/>\n<meta property=\"og:site_name\" content=\"CanadaMotorJobs.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/canadamotorjobs\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-11T13:15:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-11T13:30:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.canadamotorjobs.com\/wp-content\/uploads\/2021\/10\/ShareholderMeet07-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"921\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Benoit Charette\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@canadamotorjobs\" \/>\n<meta name=\"twitter:site\" content=\"@canadamotorjobs\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Benoit Charette\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"GM voit au-del\u00e0 de l\u2019automobile - CanadaMotorJobs.com","description":"GM voit au-del\u00e0 de l\u2019automobile - Benoit Charette - Annuel automobile - CanadaMotorJobs.com.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_CA","og_type":"article","og_title":"GM voit au-del\u00e0 de l\u2019automobile - CanadaMotorJobs.com","og_description":"GM voit au-del\u00e0 de l\u2019automobile - Benoit Charette - Annuel automobile - CanadaMotorJobs.com.","og_url":"https:\/\/news.canadamotorjobs.com\/fr\/gm-voit-au-dela-de-lautomobile\/","og_site_name":"CanadaMotorJobs.com","article_publisher":"https:\/\/www.facebook.com\/canadamotorjobs\/","article_published_time":"2021-10-11T13:15:39+00:00","article_modified_time":"2021-10-11T13:30:10+00:00","og_image":[{"width":1280,"height":921,"url":"https:\/\/news.canadamotorjobs.com\/wp-content\/uploads\/2021\/10\/ShareholderMeet07-1.jpg","type":"image\/jpeg"}],"author":"Benoit Charette","twitter_card":"summary_large_image","twitter_creator":"@canadamotorjobs","twitter_site":"@canadamotorjobs","twitter_misc":{"\u00c9crit par":"Benoit Charette","Estimation du temps de lecture":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.canadamotorjobs.com\/fr\/gm-voit-au-dela-de-lautomobile\/#article","isPartOf":{"@id":"https:\/\/news.canadamotorjobs.com\/fr\/gm-voit-au-dela-de-lautomobile\/"},"author":{"name":"Benoit Charette","@id":"https:\/\/news.canadamotorjobs.com\/#\/schema\/person\/51793d1f87d44011d7bcc2ed99269a90"},"headline":"GM voit au-del\u00e0 de l\u2019automobile","datePublished":"2021-10-11T13:15:39+00:00","dateModified":"2021-10-11T13:30:10+00:00","mainEntityOfPage":{"@id":"https:\/\/news.canadamotorjobs.com\/fr\/gm-voit-au-dela-de-lautomobile\/"},"wordCount":288,"publisher":{"@id":"https:\/\/news.canadamotorjobs.com\/#organization"},"image":{"@id":"https:\/\/news.canadamotorjobs.com\/fr\/gm-voit-au-dela-de-lautomobile\/#primaryimage"},"thumbnailUrl":"https:\/\/news.canadamotorjobs.com\/wp-content\/uploads\/2021\/10\/ShareholderMeet07-1.jpg","articleSection":["Annuel automobile"],"inLanguage":"fr-CA"},{"@type":"WebPage","@id":"https:\/\/news.canadamotorjobs.com\/fr\/gm-voit-au-dela-de-lautomobile\/","url":"https:\/\/news.canadamotorjobs.com\/fr\/gm-voit-au-dela-de-lautomobile\/","name":"GM voit au-del\u00e0 de l\u2019automobile - CanadaMotorJobs.com","isPartOf":{"@id":"https:\/\/news.canadamotorjobs.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.canadamotorjobs.com\/fr\/gm-voit-au-dela-de-lautomobile\/#primaryimage"},"image":{"@id":"https:\/\/news.canadamotorjobs.com\/fr\/gm-voit-au-dela-de-lautomobile\/#primaryimage"},"thumbnailUrl":"https:\/\/news.canadamotorjobs.com\/wp-content\/uploads\/2021\/10\/ShareholderMeet07-1.jpg","datePublished":"2021-10-11T13:15:39+00:00","dateModified":"2021-10-11T13:30:10+00:00","description":"GM voit au-del\u00e0 de l\u2019automobile - Benoit Charette - Annuel automobile - CanadaMotorJobs.com.","breadcrumb":{"@id":"https:\/\/news.canadamotorjobs.com\/fr\/gm-voit-au-dela-de-lautomobile\/#breadcrumb"},"inLanguage":"fr-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.canadamotorjobs.com\/fr\/gm-voit-au-dela-de-lautomobile\/"]}]},{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/news.canadamotorjobs.com\/fr\/gm-voit-au-dela-de-lautomobile\/#primaryimage","url":"https:\/\/news.canadamotorjobs.com\/wp-content\/uploads\/2021\/10\/ShareholderMeet07-1.jpg","contentUrl":"https:\/\/news.canadamotorjobs.com\/wp-content\/uploads\/2021\/10\/ShareholderMeet07-1.jpg","width":1280,"height":921},{"@type":"BreadcrumbList","@id":"https:\/\/news.canadamotorjobs.com\/fr\/gm-voit-au-dela-de-lautomobile\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.canadamotorjobs.com\/fr\/blog\/"},{"@type":"ListItem","position":2,"name":"GM voit au-del\u00e0 de l\u2019automobile"}]},{"@type":"WebSite","@id":"https:\/\/news.canadamotorjobs.com\/#website","url":"https:\/\/news.canadamotorjobs.com\/","name":"CanadaMotorJobs.com","description":"Automotive Jobs","publisher":{"@id":"https:\/\/news.canadamotorjobs.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.canadamotorjobs.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-CA"},{"@type":"Organization","@id":"https:\/\/news.canadamotorjobs.com\/#organization","name":"Canada Motor Jobs","url":"https:\/\/news.canadamotorjobs.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/news.canadamotorjobs.com\/#\/schema\/logo\/image\/","url":"https:\/\/news.canadamotorjobs.com\/wp-content\/uploads\/2022\/10\/logo-canada-motor-jobs-1.png","contentUrl":"https:\/\/news.canadamotorjobs.com\/wp-content\/uploads\/2022\/10\/logo-canada-motor-jobs-1.png","width":800,"height":400,"caption":"Canada Motor Jobs"},"image":{"@id":"https:\/\/news.canadamotorjobs.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/canadamotorjobs\/","https:\/\/x.com\/canadamotorjobs","https:\/\/www.instagram.com\/canadamotorjobs\/","https:\/\/www.linkedin.com\/company\/canadamotorjobs"]},{"@type":"Person","@id":"https:\/\/news.canadamotorjobs.com\/#\/schema\/person\/51793d1f87d44011d7bcc2ed99269a90","name":"Benoit Charette","image":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/news.canadamotorjobs.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/45f3d2eebcccd909668d7ce7ea7267b6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/45f3d2eebcccd909668d7ce7ea7267b6?s=96&d=mm&r=g","caption":"Benoit Charette"},"description":"Benoit Charette \/ Propri\u00e9taire et r\u00e9dacteur en chef Benoit Charette pratique le journalisme automobile depuis bient\u00f4t 30 ans. Il a fait ses classes au c\u00f4t\u00e9 de Daniel H\u00e9raud et au Carnet de route de 1992 \u00e0 2001. Il est fondateur, copropri\u00e9taire et r\u00e9dacteur en chef de L\u2019Annuel de l\u2019automobile, qu\u2019il publie depuis 2001. Il a anim\u00e9 les \u00e9missions RPM et RPM+ sur V et les L\u00e9gendes de la route sur Historia. \u00c0 la radio depuis 1986, il reprend l\u2019antenne cette ann\u00e9e sur les ondes de Cogeco et participe pour la deuxi\u00e8me ann\u00e9e \u00e0 l\u2019\u00e9mission Passion Auto sur RDS en plus de mettre en ligne le site Web officiel de L\u2019Annuel de l\u2019automobile sur annuelauto.ca.","sameAs":["https:\/\/annuelauto.ca\/"],"url":"https:\/\/news.canadamotorjobs.com\/fr\/author\/benoit-charette\/"}]}},"_links":{"self":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts\/29742"}],"collection":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/comments?post=29742"}],"version-history":[{"count":0,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts\/29742\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/media\/29746"}],"wp:attachment":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/media?parent=29742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/categories?post=29742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/tags?post=29742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}