{"id":28349,"date":"2021-09-18T08:14:19","date_gmt":"2021-09-18T12:14:19","guid":{"rendered":"https:\/\/blog.canadamotorjobs.com\/une-etude-basee-sur-lemotivite-menee-par-j-d-power\/"},"modified":"2021-09-18T08:15:10","modified_gmt":"2021-09-18T12:15:10","slug":"une-etude-basee-sur-lemotivite-menee-par-j-d-power","status":"publish","type":"post","link":"https:\/\/news.canadamotorjobs.com\/fr\/une-etude-basee-sur-lemotivite-menee-par-j-d-power\/","title":{"rendered":"Une \u00e9tude bas\u00e9e sur l\u2019\u00e9motivit\u00e9 men\u00e9e par J.D.Power"},"content":{"rendered":"<\/p>\n

Notre m\u00e9tier comme journaliste automobile est d\u2019exprimer l\u2019objectivit\u00e9. Nous devons \u00eatre en mesure d\u2019\u00e9valuer un produit pour sa valeur et ce qu\u2019il repr\u00e9sente sur le march\u00e9. Sa pertinence face \u00e0 d\u2019autres produits semblables. Il faut aussi \u00eatre r\u00e9aliste, l\u2019automobile est un domaine hautement \u00e9motif et l\u2019\u00e9motion est g\u00e9n\u00e9ralement le facteur d\u00e9terminant de la d\u00e9cision d’achat finale et de la fa\u00e7on dont nous appr\u00e9cions notre nouvelle voiture. Ces sentiments sont r\u00e9els et peuvent influencer les autres \u00e0 acheter un v\u00e9hicule ou un autre.
Des prix bas\u00e9s sur la perception de l\u2019\u00e9motivit\u00e9
“L’\u00e9tude APEAL de la firme J.D.Power mesure l’attachement \u00e9motionnel des propri\u00e9taires \u00e0 leur nouveau v\u00e9hicule. Cette \u00e9tude compte 37 attributs “mesur\u00e9s”, depuis le sentiment de confort ressenti en s’installant dans le si\u00e8ge du conducteur jusqu’\u00e0 l’exaltation d\u00e9livr\u00e9e par la voiture lorsque le conducteur appuie sur l’acc\u00e9l\u00e9rateur.<\/p>\n

“L’un des principaux facteurs d’am\u00e9lioration de l’industrie cette ann\u00e9e est l’introduction de plusieurs nouveaux mod\u00e8les tr\u00e8s attrayants”, a d\u00e9clar\u00e9 David Amodeo, directeur du d\u00e9partement automobile mondial de J.D. Power.<\/p>\n

Porsche est la marque la mieux class\u00e9e parmi les marques haut de gamme, \u00e0 \u00e9galit\u00e9 avec Dodge, avec un score de 882. Genesis (879) et Land Rover (879) sont deuxi\u00e8mes ex aequo parmi les marques haut de gamme.<\/p>\n

Dodge se classe au premier rang des marques grand public et rejoint Porsche avec un score de 882. Ram (881) se classe deuxi\u00e8me et Nissan (866) troisi\u00e8me parmi les marques de grande consommation.<\/p>\n

Toyota est le plus grand gagnant dans les classements du<\/p>\n","protected":false},"excerpt":{"rendered":"

Notre m\u00e9tier comme journaliste automobile est d\u2019exprimer l\u2019objectivit\u00e9. Nous devons \u00eatre en mesure d\u2019\u00e9valuer un produit pour sa valeur et ce qu\u2019il repr\u00e9sente sur le march\u00e9. Sa pertinence face \u00e0 d\u2019autres produits semblables. Il faut aussi \u00eatre r\u00e9aliste, l\u2019automobile est un domaine hautement \u00e9motif et l\u2019\u00e9motion est g\u00e9n\u00e9ralement le facteur d\u00e9terminant de la d\u00e9cision d’achat […]<\/p>\n","protected":false},"author":8,"featured_media":28353,"comment_status":"close","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[101],"tags":[],"yoast_head":"\nUne \u00e9tude bas\u00e9e sur l\u2019\u00e9motivit\u00e9 men\u00e9e par J.D.Power - CanadaMotorJobs.com<\/title>\n<meta name=\"description\" content=\"Une \u00e9tude bas\u00e9e sur l\u2019\u00e9motivit\u00e9 men\u00e9e par J.D.Power - Benoit Charette - Annuel automobile - CanadaMotorJobs.com.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Une \u00e9tude bas\u00e9e sur l\u2019\u00e9motivit\u00e9 men\u00e9e par J.D.Power - 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Il a fait ses classes au c\u00f4t\u00e9 de Daniel H\u00e9raud et au Carnet de route de 1992 \u00e0 2001. Il est fondateur, copropri\u00e9taire et r\u00e9dacteur en chef de L\u2019Annuel de l\u2019automobile, qu\u2019il publie depuis 2001. Il a anim\u00e9 les \u00e9missions RPM et RPM+ sur V et les L\u00e9gendes de la route sur Historia. \u00c0 la radio depuis 1986, il reprend l\u2019antenne cette ann\u00e9e sur les ondes de Cogeco et participe pour la deuxi\u00e8me ann\u00e9e \u00e0 l\u2019\u00e9mission Passion Auto sur RDS en plus de mettre en ligne le site Web officiel de L\u2019Annuel de l\u2019automobile sur annuelauto.ca.","sameAs":["https:\/\/annuelauto.ca\/"],"url":"https:\/\/news.canadamotorjobs.com\/fr\/author\/benoit-charette\/"}]}},"_links":{"self":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts\/28349"}],"collection":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/comments?post=28349"}],"version-history":[{"count":0,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts\/28349\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/media\/28353"}],"wp:attachment":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/media?parent=28349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/categories?post=28349"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/tags?post=28349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}