{"id":243441,"date":"2026-06-08T22:42:03","date_gmt":"2026-06-09T02:42:03","guid":{"rendered":"https:\/\/news.canadamotorjobs.com\/?p=243441"},"modified":"2026-06-08T22:50:40","modified_gmt":"2026-06-09T02:50:40","slug":"yoichi-hori-devient-president-de-subaru-canada","status":"publish","type":"post","link":"https:\/\/news.canadamotorjobs.com\/fr\/yoichi-hori-devient-president-de-subaru-canada\/","title":{"rendered":"Yoichi Hori devient pr\u00e9sident de Subaru Canada"},"content":{"rendered":"<\/p>\n

Un changement de garde s\u2019op\u00e8re chez Subaru<\/a> Canada. Un communiqu\u00e9 publi\u00e9 aujourd\u2019hui nous apprend la nomination de Yoichi Hori aux postes de pr\u00e9sident du conseil, de pr\u00e9sident et de chef de la direction. Il succ\u00e8de \u00e0 Tomohiro Kubota, qui occupait ces trois postes depuis d\u00e9cembre 2022.<\/p>\n

M. Hori conserve le statut de chef de la direction au sein de Subaru<\/a> Corporation qui lui a \u00e9t\u00e9 attribu\u00e9 en f\u00e9vrier 2025 et qui lui donne la responsabilit\u00e9 du d\u00e9partement des Ventes et du marketing outremer.
\nIl demeure \u00e9galement pr\u00e9sident du conseil et chef de la direction de Subaru of America inc., la filiale \u00e9tatsunienne de la marque, poste qu\u2019il occupe depuis avril 2025.<\/p>\n

Enfin, le nouveau PDG de Subaru Canada conserve \u00e9galement la responsabilit\u00e9 de la soci\u00e9t\u00e9 North American Subaru inc., le centre de recherche et d\u00e9veloppement du groupe Subaru en Am\u00e9rique du Nord \u00e9tabli \u00e0 Van Buren, au Michigan.<\/p>\n

\u00ab Je tiens \u00e0 exprimer ma gratitude envers Tomohiro Kubota pour son leadership et son d\u00e9vouement exceptionnels, qui ont grandement contribu\u00e9 \u00e0 la croissance et au succ\u00e8s de Subaru au Canada \u00bb, d\u00e9clare M. Hori dans le communiqu\u00e9. Il se dit \u00e9galement enthousiasm\u00e9 de \u00ab pouvoir ajouter ma pierre \u00e0 l’\u00e9difice et de prendre la t\u00eate de Subaru Canada. \u00bb<\/p>\n

Une passion l’anime : l’auto<\/strong><\/h3>\n

\nPassionn\u00e9 d\u2019automobiles, tout particuli\u00e8rement de sport automobile, M. Hori a une formation d\u2019ing\u00e9nieur. Fort d’une exp\u00e9rience de plus de 29 ans dans le d\u00e9veloppement de produits automobiles et la gestion d\u2019entreprise au sein de Subaru Corporation, son arriv\u00e9e \u00e0 la direction de la filiale canadienne co\u00efncide avec une p\u00e9riode de grande diversification de la gamme des produits Subaru.<\/p>\n

En effet, cette ann\u00e9e, trois utilitaires \u00e9lectrifi\u00e9s font leurs d\u00e9buts : l\u2019Uncharted compact et le Trailseeker de taille moyenne sont actuellement dans leur phase d\u2019introduction sur notre march\u00e9, alors que le Getaway, un mod\u00e8le \u00e0 7 places, se joindra \u00e0 la gamme \u00e0 la fin de 2026.<\/p>\n

Avec le Solterra, Subaru aura d\u00e9sormais quatre utilitaires \u00e9lectriques \u00e0 proposer \u00e0 sa client\u00e8le. Pour le constructeur, cela constitue un atout important dans un march\u00e9 qui penche du c\u00f4t\u00e9 de l\u2019\u00e9lectrification.
\nPour certains concessionnaires, par contre, cette multiplication soudaine des produits pourrait repr\u00e9senter un casse-t\u00eate, les salles d\u2019exposition n\u2019\u00e9tant pas toutes assez vastes pour accueillir autant de nouveaut\u00e9s d\u2019un coup, alors que les inventaires risquent de cro\u00eetre peut-\u00eatre trop rapidement au go\u00fbt de certains.<\/p>\n

Photos : Subaru et Yoichi Hori\/LinkedIn<\/em><\/p>\n

Le texte Yoichi Hori devient pr\u00e9sident de Subaru Canada<\/a> provient de L’annuel de l’automobile – Actualit\u00e9 automobile<\/a><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Un changement de garde s\u2019op\u00e8re chez Subaru Canada. Un communiqu\u00e9 publi\u00e9 aujourd\u2019hui nous apprend la nomination de Yoichi Hori aux postes de pr\u00e9sident du conseil, de pr\u00e9sident et de chef de la direction. Il succ\u00e8de \u00e0 Tomohiro Kubota, qui occupait ces trois postes depuis d\u00e9cembre 2022. M. Hori conserve le statut de chef de la […]<\/p>\n","protected":false},"author":8,"featured_media":243443,"comment_status":"close","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[101],"tags":[],"yoast_head":"\nYoichi Hori devient pr\u00e9sident de Subaru Canada - CanadaMotorJobs.com<\/title>\n<meta name=\"description\" content=\"Yoichi Hori devient pr\u00e9sident de Subaru Canada - Benoit Charette - Annuel automobile - CanadaMotorJobs.com.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yoichi Hori devient pr\u00e9sident de Subaru Canada - CanadaMotorJobs.com\" \/>\n<meta property=\"og:description\" content=\"Yoichi Hori devient pr\u00e9sident de Subaru Canada - 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