{"id":240656,"date":"2026-04-27T14:05:00","date_gmt":"2026-04-27T18:05:00","guid":{"rendered":"https:\/\/news.canadamotorjobs.com\/?p=240656"},"modified":"2026-04-27T14:05:40","modified_gmt":"2026-04-27T18:05:40","slug":"toyota-fracasse-des-records-de-ventes-grace-aux-hybrides","status":"publish","type":"post","link":"https:\/\/news.canadamotorjobs.com\/fr\/toyota-fracasse-des-records-de-ventes-grace-aux-hybrides\/","title":{"rendered":"Toyota fracasse des records de ventes gr\u00e2ce aux hybrides"},"content":{"rendered":"<\/p>\n<p data-start=\"500\" data-end=\"746\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Toyota<\/span><\/span> continue de dominer l\u2019industrie automobile mondiale avec un nouveau record de ventes. Le constructeur japonais a \u00e9coul\u00e9 11,28 millions de v\u00e9hicules au cours de son exercice financier 2025, en hausse de 2,5 %. Ce r\u00e9sultat inclut les performances de ses filiales <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Daihatsu<\/span><\/span> et <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Hino<\/span><\/span>, confirmant la solidit\u00e9 d\u2019un mod\u00e8le d\u2019affaires diversifi\u00e9.<\/p>\n<h3 data-section-id=\"tsm5sq\" data-start=\"939\" data-end=\"989\">Les \u00c9tats-Unis r\u00e9sistent aux tarifs douaniers<\/h3>\n<p><\/p>\n<p data-start=\"990\" data-end=\"1206\">Malgr\u00e9 des tarifs de 15 % impos\u00e9s sur les importations japonaises, Toyota a enregistr\u00e9 une progression notable aux \u00c9tats-Unis. Les ventes ont bondi de 7,7 %, atteignant un sommet historique de 2,52 millions d\u2019unit\u00e9s. Le succ\u00e8s repose en grande partie sur des mod\u00e8les accessibles et \u00e9prouv\u00e9s comme la <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Toyota Camry<\/span><\/span> et la <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Toyota Corolla<\/span><\/span>, ainsi que sur une forte demande pour les motorisations hybrides.<\/p>\n<h3 data-section-id=\"31okik\" data-start=\"1440\" data-end=\"1482\">Le Canada et l\u2019Europe aussi au sommet<\/h3>\n<p><\/p>\n<p data-start=\"1483\" data-end=\"1598\">Toyota ne s\u2019est pas content\u00e9 de performer aux \u00c9tats-Unis. Le Canada et l\u2019Europe ont eux aussi atteint des records :<\/p>\n<ul data-start=\"1599\" data-end=\"1688\"><\/p>\n<li data-section-id=\"pel7xu\" data-start=\"1599\" data-end=\"1641\">Canada : +6,8 % avec 248 238 v\u00e9hicules<\/li>\n<p><\/p>\n<li data-section-id=\"1izlumc\" data-start=\"1642\" data-end=\"1688\">Europe : +1,5 % avec 1,18 million d\u2019unit\u00e9s<\/li>\n<p>\n<\/ul>\n<p><\/p>\n<p data-start=\"1690\" data-end=\"1792\">Une d\u00e9monstration claire que la strat\u00e9gie globale du constructeur fonctionne sur plusieurs continents.<\/p>\n<h3 data-section-id=\"1yw0m60\" data-start=\"1794\" data-end=\"1830\">Les hybrides : pilier du succ\u00e8s<\/h3>\n<p><\/p>\n<p data-start=\"1831\" data-end=\"1992\">Le v\u00e9ritable moteur de cette croissance reste la technologie hybride. Les ventes mondiales ont atteint 4,34 millions d\u2019unit\u00e9s, soit pr\u00e8s de 40 % du volume total. Des mod\u00e8les comme la <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Toyota Prius<\/span><\/span> et le <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Toyota RAV4 Hybrid<\/span><\/span> continuent de s\u00e9duire une client\u00e8le en qu\u00eate d\u2019efficacit\u00e9 sans les contraintes des v\u00e9hicules 100 % \u00e9lectriques. C\u2019est ici que Toyota se d\u00e9marque : une approche pragmatique de l\u2019\u00e9lectrification, misant sur une transition progressive plut\u00f4t qu\u2019un virage brusque.<\/p>\n<h3 data-section-id=\"17evz1q\" data-start=\"2360\" data-end=\"2416\">Les \u00e9lectriques progressent\u2026 mais pas vite<\/h3>\n<p><\/p>\n<p data-start=\"2417\" data-end=\"2573\">Les ventes de v\u00e9hicules 100 % \u00e9lectriques ont certes bondi de 31 %, atteignant 188 785 unit\u00e9s. Mais cela ne repr\u00e9sente encore que 1,7 % des ventes globales. M\u00eame si toutes les r\u00e9gions affichent des records, notamment la Chine et l\u2019Europe, Toyota demeure loin derri\u00e8re certains concurrents sur ce cr\u00e9neau. Une situation assum\u00e9e par le constructeur, qui privil\u00e9gie une strat\u00e9gie multi-\u00e9nergies.<\/p>\n<h3 data-section-id=\"osoysx\" data-start=\"2812\" data-end=\"2838\">Lexus en pleine forme<\/h3>\n<p><\/p>\n<p data-start=\"2839\" data-end=\"2968\">La division luxe <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Lexus<\/span><\/span> a \u00e9galement sign\u00e9 une ann\u00e9e record avec 870 570 v\u00e9hicules vendus (+1,3 %). L\u2019Am\u00e9rique du Nord reste son principal march\u00e9, avec pr\u00e8s de la moiti\u00e9 des ventes mondiales, confirmant l\u2019attrait des produits premium japonais dans cette r\u00e9gion.<\/p>\n<h3 data-section-id=\"188aphc\" data-start=\"3133\" data-end=\"3179\">Une strat\u00e9gie payante, mais sous pression<\/h3>\n<p><\/p>\n<p data-start=\"3180\" data-end=\"3436\">Le nouveau PDG, <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Kenta Kon<\/span><\/span>, h\u00e9rite d\u2019une entreprise en pleine forme commerciale, mais confront\u00e9e \u00e0 des d\u00e9fis financiers. Le b\u00e9n\u00e9fice d\u2019exploitation devrait reculer de 21 %, notamment en raison des co\u00fbts et du contexte \u00e9conomique. Cela dit, Toyota a revu ses pr\u00e9visions \u00e0 la hausse, preuve que la discipline financi\u00e8re et la popularit\u00e9 des hybrides pourraient amortir le choc.<\/p>\n<h3 data-section-id=\"1tmz3d9\" data-start=\"3585\" data-end=\"3656\">Conclusion<\/h3>\n<p><\/p>\n<p data-start=\"3657\" data-end=\"3879\">Dans un march\u00e9 automobile en pleine mutation, Toyota d\u00e9montre qu\u2019il n\u2019existe pas une seule voie vers l\u2019\u00e9lectrification. En misant sur les hybrides, le constructeur japonais continue de cro\u00eetre tout en limitant les risques. Une strat\u00e9gie moins spectaculaire que celle du tout \u00e9lectrique, mais terriblement efficace sur le plan commercial.<\/p>\n<p><\/p>\n<p data-start=\"3657\" data-end=\"3879\">Avec des renseignements d&#8217;automotive News<\/p>\n<p>Le texte <a href=\"https:\/\/annuelauto.ca\/toyota-fracasse-des-records-de-ventes-grace-aux-hybrides\/\">Toyota fracasse des records de ventes gr\u00e2ce aux hybrides<\/a> provient de <a href=\"https:\/\/annuelauto.ca\">template  &#8211; Car and truck parts &#8211; We deliver our parts and accessories everywhere in Canada<\/a><\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toyota continue de dominer l\u2019industrie automobile mondiale avec un nouveau record de ventes. Le constructeur japonais a \u00e9coul\u00e9 11,28 millions de v\u00e9hicules au cours de son exercice financier 2025, en hausse de 2,5 %. Ce r\u00e9sultat inclut les performances de ses filiales Daihatsu et Hino, confirmant la solidit\u00e9 d\u2019un mod\u00e8le d\u2019affaires diversifi\u00e9. Les \u00c9tats-Unis r\u00e9sistent [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":240658,"comment_status":"close","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[101],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Toyota fracasse des records de ventes gr\u00e2ce aux hybrides - CanadaMotorJobs.com<\/title>\n<meta name=\"description\" content=\"Toyota fracasse des records de ventes gr\u00e2ce aux hybrides - Benoit Charette - Annuel automobile - CanadaMotorJobs.com.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Toyota fracasse des records de ventes gr\u00e2ce aux hybrides - 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Il a fait ses classes au c\u00f4t\u00e9 de Daniel H\u00e9raud et au Carnet de route de 1992 \u00e0 2001. Il est fondateur, copropri\u00e9taire et r\u00e9dacteur en chef de L\u2019Annuel de l\u2019automobile, qu\u2019il publie depuis 2001. Il a anim\u00e9 les \u00e9missions RPM et RPM+ sur V et les L\u00e9gendes de la route sur Historia. \u00c0 la radio depuis 1986, il reprend l\u2019antenne cette ann\u00e9e sur les ondes de Cogeco et participe pour la deuxi\u00e8me ann\u00e9e \u00e0 l\u2019\u00e9mission Passion Auto sur RDS en plus de mettre en ligne le site Web officiel de L\u2019Annuel de l\u2019automobile sur annuelauto.ca.","sameAs":["https:\/\/annuelauto.ca\/"],"url":"https:\/\/news.canadamotorjobs.com\/fr\/author\/benoit-charette\/"}]}},"_links":{"self":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts\/240656"}],"collection":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/comments?post=240656"}],"version-history":[{"count":2,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts\/240656\/revisions"}],"predecessor-version":[{"id":240660,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts\/240656\/revisions\/240660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/media\/240658"}],"wp:attachment":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/media?parent=240656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/categories?post=240656"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/tags?post=240656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}