{"id":236550,"date":"2026-02-19T08:09:23","date_gmt":"2026-02-19T13:09:23","guid":{"rendered":"https:\/\/news.canadamotorjobs.com\/?p=236550"},"modified":"2026-02-19T08:19:08","modified_gmt":"2026-02-19T13:19:08","slug":"tesla-abandonne-lappellation-autopilot","status":"publish","type":"post","link":"https:\/\/news.canadamotorjobs.com\/fr\/tesla-abandonne-lappellation-autopilot\/","title":{"rendered":"Tesla abandonne l\u2019appellation Autopilot"},"content":{"rendered":"<\/p>\n

Le voile se l\u00e8ve sur la disparition progressive du terme \u00ab Autopilot \u00bb chez Tesla, Inc.<\/span><\/span>. Ce changement strat\u00e9gique serait directement li\u00e9 \u00e0 une d\u00e9cision administrative du California Department of Motor Vehicles<\/span><\/span> (DMV), qui reprochait au constructeur un marketing jug\u00e9 trompeur concernant ses syst\u00e8mes d\u2019aide \u00e0 la conduite.<\/p>\n

Une mesure pour \u00e9viter la suspension du permis<\/h3>\n

<\/p>\n

Apr\u00e8s des mois de discussions et de pressions r\u00e9glementaires, Tesla a pris ce que le DMV qualifie de \u00ab mesure corrective \u00bb. Concr\u00e8tement, le constructeur a cess\u00e9 d\u2019utiliser le terme \u00ab Autopilot \u00bb dans la commercialisation de ses v\u00e9hicules en Californie. Selon l\u2019organisme, cette action permet \u00e0 Tesla d\u2019\u00e9viter la suspension de ses licences de concessionnaire et de fabricant pour une p\u00e9riode de 30 jours. Le DMV insiste sur le respect des r\u00e8gles de protection des consommateurs et sur la n\u00e9cessit\u00e9 d\u2019une communication claire quant aux capacit\u00e9s r\u00e9elles des technologies embarqu\u00e9es.<\/p>\n

Le c\u0153ur du probl\u00e8me : un flou marketing<\/h3>\n

<\/p>\n

Depuis plus d\u2019une d\u00e9cennie, les appellations \u00ab Autopilot \u00bb et \u00ab Full Self-Driving \u00bb entretiennent une zone grise. Or, ni l\u2019un ni l\u2019autre ne correspondent \u00e0 une conduite autonome compl\u00e8te. Ces syst\u00e8mes exigent en tout temps la supervision active du conducteur. Le diff\u00e9rend entre Tesla et les autorit\u00e9s californiennes remonte au moins \u00e0 2021. La critique principale ne portait pas tant sur la technologie elle-m\u00eame que sur la mani\u00e8re dont elle \u00e9tait pr\u00e9sent\u00e9e. Pour plusieurs consommateurs, l\u2019expression \u00ab Autopilot \u00bb sugg\u00e9rait \u00e0 tort une capacit\u00e9 de conduite enti\u00e8rement autonome.<\/p>\n

Autosteer retir\u00e9 des nouveaux mod\u00e8les<\/h3>\n

<\/p>\n

En parall\u00e8le au changement d\u2019image, Tesla a \u00e9galement commenc\u00e9 \u00e0 retirer la fonction Autosteer des nouveaux v\u00e9hicules livr\u00e9s. Le mouvement a d\u00e9but\u00e9 avec le Tesla Cybertruck<\/span><\/span>, avant de s\u2019\u00e9tendre aux versions d\u2019entr\u00e9e de gamme, puis r\u00e9cemment \u00e0 l\u2019ensemble des nouvelles Tesla Model 3<\/span><\/span> et Tesla Model Y<\/span><\/span>. Officiellement, Tesla n\u2019\u00e9tait pas oblig\u00e9e de supprimer Autosteer pour se conformer \u00e0 la d\u00e9cision du DMV. Pourtant, la fonction a bel et bien disparu de l\u2019\u00e9quipement standard. Certains observateurs y voient une strat\u00e9gie visant \u00e0 inciter davantage d\u2019acheteurs \u00e0 opter pour le forfait \u00ab Full Self-Driving \u00bb (FSD), une option payante et plus rentable.<\/p>\n

<\/p>\n

Fait int\u00e9ressant, dans certains march\u00e9s o\u00f9 le FSD n\u2019est pas offert, Tesla aurait \u00e9galement cess\u00e9 de proposer l\u2019Autopilot.<\/p>\n

Un pr\u00e9c\u00e9dent r\u00e9glementaire important<\/h3>\n

<\/p>\n

Pour la Californie, l\u2019abandon du terme \u00ab Autopilot \u00bb constitue une victoire symbolique importante. L\u2019\u00c9tat souhaite encadrer plus strictement la mani\u00e8re dont les syst\u00e8mes avanc\u00e9s d\u2019aide \u00e0 la conduite (ADAS) sont pr\u00e9sent\u00e9s au public. D\u2019un point de vue industriel, cette affaire illustre les limites du marketing technologique lorsqu\u2019il devance la maturit\u00e9 r\u00e9elle du produit. Tesla demeure un leader en mati\u00e8re de logiciels embarqu\u00e9s, mais l\u2019\u00e9pisode rappelle que la r\u00e9glementation peut imposer des ajustements, m\u00eame aux acteurs les plus influents.<\/p>\n

<\/p>\n

Avec des renseignements d’inside EV’s<\/p>\n

Le texte Tesla abandonne l\u2019appellation Autopilot<\/a> provient de L’annuel de l’automobile – Actualit\u00e9 automobile<\/a><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Le voile se l\u00e8ve sur la disparition progressive du terme \u00ab Autopilot \u00bb chez Tesla, Inc.. Ce changement strat\u00e9gique serait directement li\u00e9 \u00e0 une d\u00e9cision administrative du California Department of Motor Vehicles (DMV), qui reprochait au constructeur un marketing jug\u00e9 trompeur concernant ses syst\u00e8mes d\u2019aide \u00e0 la conduite. Une mesure pour \u00e9viter la suspension du […]<\/p>\n","protected":false},"author":8,"featured_media":236552,"comment_status":"close","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[101],"tags":[],"yoast_head":"\nTesla abandonne l\u2019appellation Autopilot - CanadaMotorJobs.com<\/title>\n<meta name=\"description\" content=\"Tesla abandonne l\u2019appellation Autopilot - Benoit Charette - Annuel automobile - CanadaMotorJobs.com.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tesla abandonne l\u2019appellation Autopilot - CanadaMotorJobs.com\" \/>\n<meta property=\"og:description\" content=\"Tesla abandonne l\u2019appellation Autopilot - 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Il a anim\u00e9 les \u00e9missions RPM et RPM+ sur V et les L\u00e9gendes de la route sur Historia. \u00c0 la radio depuis 1986, il reprend l\u2019antenne cette ann\u00e9e sur les ondes de Cogeco et participe pour la deuxi\u00e8me ann\u00e9e \u00e0 l\u2019\u00e9mission Passion Auto sur RDS en plus de mettre en ligne le site Web officiel de L\u2019Annuel de l\u2019automobile sur annuelauto.ca.","sameAs":["https:\/\/annuelauto.ca\/"],"url":"https:\/\/news.canadamotorjobs.com\/fr\/author\/benoit-charette\/"}]}},"_links":{"self":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts\/236550"}],"collection":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/comments?post=236550"}],"version-history":[{"count":2,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts\/236550\/revisions"}],"predecessor-version":[{"id":236554,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts\/236550\/revisions\/236554"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/media\/236552"}],"wp:attachment":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/media?parent=236550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/categories?post=236550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/tags?post=236550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}