{"id":236500,"date":"2026-02-19T07:38:16","date_gmt":"2026-02-19T12:38:16","guid":{"rendered":"https:\/\/news.canadamotorjobs.com\/?p=236500"},"modified":"2026-02-19T07:49:43","modified_gmt":"2026-02-19T12:49:43","slug":"gm-investit-63-millions-a-oshawa-malgre-labolition-du-troisieme-quart","status":"publish","type":"post","link":"https:\/\/news.canadamotorjobs.com\/fr\/gm-investit-63-millions-a-oshawa-malgre-labolition-du-troisieme-quart\/","title":{"rendered":"GM investit 63 millions \u00e0 Oshawa malgr\u00e9 l\u2019abolition du troisi\u00e8me quart"},"content":{"rendered":"<\/p>\n

General Motors Canada<\/span><\/span> ajoute 63 millions de dollars canadiens pour moderniser l\u2019usine d\u2019assemblage d\u2019Oshawa, en Ontario, afin de pr\u00e9parer la prochaine g\u00e9n\u00e9ration de camionnettes pleine grandeur. Cette somme s\u2019ajoute aux 280 M$ d\u00e9j\u00e0 annonc\u00e9s en 2023 pour le m\u00eame projet.<\/p>\n

Modernisation cibl\u00e9e pour les pickups<\/h3>\n

<\/p>\n

Le nouvel investissement servira principalement \u00e0 mettre \u00e0 niveau les installations d\u2019emboutissage ainsi que certaines zones d\u2019assemblage connexes. L\u2019objectif : adapter l\u2019usine aux futures camionnettes grand format du constructeur. Jack Uppal, pr\u00e9sident de GM Canada, affirme que cette d\u00e9cision \u00ab confirme \u00bb le r\u00f4le strat\u00e9gique d\u2019Oshawa dans l\u2019\u00e9cosyst\u00e8me nord-am\u00e9ricain des pickups. L\u2019usine ontarienne poss\u00e8de une longue tradition dans l\u2019assemblage de camions, un segment n\u00e9vralgique pour GM en Am\u00e9rique du Nord, o\u00f9 les marges b\u00e9n\u00e9ficiaires sont parmi les plus \u00e9lev\u00e9es de l\u2019industrie.<\/p>\n

Un message contrast\u00e9 apr\u00e8s la coupe du troisi\u00e8me quart<\/h3>\n

<\/p>\n

Ce nouvel investissement survient toutefois quelques semaines apr\u00e8s l\u2019\u00e9limination du troisi\u00e8me quart de travail \u00e0 Oshawa, le 30 janvier dernier. Cette d\u00e9cision a entra\u00een\u00e9 la suppression de centaines d\u2019emplois et la perte d\u2019une capacit\u00e9 annuelle d\u2019environ 50 000 camionnettes, notamment le Chevrolet Silverado<\/span><\/span>. GM justifie cette r\u00e9duction par \u00ab la demande anticip\u00e9e et l\u2019\u00e9volution de l\u2019environnement commercial \u00bb, dans un contexte marqu\u00e9 par les tensions commerciales entre le Canada et les \u00c9tats-Unis. Une d\u00e9cision attendue depuis plusieurs mois, mais qui a laiss\u00e9 un go\u00fbt amer dans la r\u00e9gion. Pendant ce temps, aux \u00c9tats-Unis, la PDG de General Motors<\/span><\/span>, Mary Barra<\/span><\/span>, a indiqu\u00e9 au printemps dernier que l\u2019entreprise comptait augmenter la capacit\u00e9 de production d\u2019environ 50 000 pickups suppl\u00e9mentaires \u00e0 Fort Wayne, en Indiana. Un signal qui alimente le d\u00e9bat sur la r\u00e9partition des investissements entre les deux c\u00f4t\u00e9s de la fronti\u00e8re.<\/p>\n

Unifor entre frustration et prudence<\/h3>\n

<\/p>\n

Le syndicat Unifor<\/span><\/span>, qui repr\u00e9sente les travailleurs horaires \u00e0 Oshawa, se dit toujours frustr\u00e9 par la suppression du troisi\u00e8me quart. Son pr\u00e9sident local, Chris Waugh, accueille n\u00e9anmoins favorablement l\u2019investissement additionnel dans l\u2019emboutissage. Environ 2 200 \u00e0 2 300 membres d\u2019Unifor demeurent en poste sur les deux quarts restants. Le syndicat assure poursuivre ses d\u00e9marches, tant au niveau local que national, pour ramener au travail les employ\u00e9s mis \u00e0 pied.<\/p>\n

Silverado 2027 en ligne de mire<\/h3>\n

<\/p>\n

GM n\u2019a pas confirm\u00e9 la date pr\u00e9cise du lancement de la prochaine g\u00e9n\u00e9ration de camionnettes pleine grandeur, mais une refonte du Silverado est attendue pour l\u2019ann\u00e9e-mod\u00e8le 2027. La modernisation d\u2019Oshawa laisse entendre que l\u2019usine jouera un r\u00f4le dans cette transition. Dans un march\u00e9 nord-am\u00e9ricain o\u00f9 les pickups demeurent la pierre angulaire des profits des constructeurs, chaque d\u00e9cision d\u2019investissement ou de rationalisation envoie un message fort. \u00c0 court terme, Oshawa re\u00e7oit un appui financier tangible. \u00c0 plus long terme, l\u2019\u00e9quilibre entre capacit\u00e9 canadienne et am\u00e9ricaine restera un enjeu strat\u00e9gique majeur pour GM.<\/p>\n

Le texte GM investit 63 millions \u00e0 Oshawa malgr\u00e9 l\u2019abolition du troisi\u00e8me quart<\/a> provient de L’annuel de l’automobile – Actualit\u00e9 automobile<\/a><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

General Motors Canada ajoute 63 millions de dollars canadiens pour moderniser l\u2019usine d\u2019assemblage d\u2019Oshawa, en Ontario, afin de pr\u00e9parer la prochaine g\u00e9n\u00e9ration de camionnettes pleine grandeur. Cette somme s\u2019ajoute aux 280 M$ d\u00e9j\u00e0 annonc\u00e9s en 2023 pour le m\u00eame projet. Modernisation cibl\u00e9e pour les pickups Le nouvel investissement servira principalement \u00e0 mettre \u00e0 niveau les […]<\/p>\n","protected":false},"author":8,"featured_media":236502,"comment_status":"close","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[101],"tags":[],"yoast_head":"\nGM investit 63 millions \u00e0 Oshawa malgr\u00e9 l\u2019abolition du troisi\u00e8me quart - CanadaMotorJobs.com<\/title>\n<meta name=\"description\" content=\"GM investit 63 millions \u00e0 Oshawa malgr\u00e9 l\u2019abolition du troisi\u00e8me quart - Benoit Charette - Annuel automobile - CanadaMotorJobs.com.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GM investit 63 millions \u00e0 Oshawa malgr\u00e9 l\u2019abolition du troisi\u00e8me quart - 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Il a fait ses classes au c\u00f4t\u00e9 de Daniel H\u00e9raud et au Carnet de route de 1992 \u00e0 2001. Il est fondateur, copropri\u00e9taire et r\u00e9dacteur en chef de L\u2019Annuel de l\u2019automobile, qu\u2019il publie depuis 2001. Il a anim\u00e9 les \u00e9missions RPM et RPM+ sur V et les L\u00e9gendes de la route sur Historia. \u00c0 la radio depuis 1986, il reprend l\u2019antenne cette ann\u00e9e sur les ondes de Cogeco et participe pour la deuxi\u00e8me ann\u00e9e \u00e0 l\u2019\u00e9mission Passion Auto sur RDS en plus de mettre en ligne le site Web officiel de L\u2019Annuel de l\u2019automobile sur annuelauto.ca.","sameAs":["https:\/\/annuelauto.ca\/"],"url":"https:\/\/news.canadamotorjobs.com\/fr\/author\/benoit-charette\/"}]}},"_links":{"self":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts\/236500"}],"collection":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/comments?post=236500"}],"version-history":[{"count":2,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts\/236500\/revisions"}],"predecessor-version":[{"id":236504,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts\/236500\/revisions\/236504"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/media\/236502"}],"wp:attachment":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/media?parent=236500"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/categories?post=236500"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/tags?post=236500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}