{"id":235794,"date":"2026-02-09T08:41:55","date_gmt":"2026-02-09T13:41:55","guid":{"rendered":"https:\/\/news.canadamotorjobs.com\/?p=235794"},"modified":"2026-02-09T08:48:44","modified_gmt":"2026-02-09T13:48:44","slug":"toyota-confirme-le-retour-du-highlander-en-mode-100-electrique","status":"publish","type":"post","link":"https:\/\/news.canadamotorjobs.com\/fr\/toyota-confirme-le-retour-du-highlander-en-mode-100-electrique\/","title":{"rendered":"Toyota confirme le retour du Highlander en mode 100 % \u00e9lectrique"},"content":{"rendered":"<\/p>\n<p data-start=\"493\" data-end=\"814\">Toyota ouvre un nouveau chapitre pour sa gamme de VUS : le Highlander revient, mais dans une version radicalement diff\u00e9rente. Une r\u00e9cente vid\u00e9o confirme que le mod\u00e8le 2027 sera un VUS enti\u00e8rement \u00e9lectrique \u00e0 trois rang\u00e9es, marquant un tournant important pour l\u2019un des noms les plus \u00e9tablis du portefeuille Toyota. Le d\u00e9voilement mondial est imminent, mais les premiers indices permettent d\u00e9j\u00e0 de cerner l\u2019orientation technique et marketing du constructeur japonais.<\/p>\n<h3 data-start=\"974\" data-end=\"1011\">Des logos qui parlent d\u2019eux-m\u00eames<\/h3>\n<p><\/p>\n<p data-start=\"1013\" data-end=\"1158\">Une courte vid\u00e9o de 11 secondes a livr\u00e9 une information cruciale : le mot-symbole Highlander appara\u00eet aux c\u00f4t\u00e9s de deux embl\u00e8mes r\u00e9v\u00e9lateurs.<\/p>\n<ul data-start=\"1160\" data-end=\"1298\"><\/p>\n<li data-start=\"1160\" data-end=\"1223\">\n<p data-start=\"1162\" data-end=\"1223\">Logo BEV : confirmation d\u2019un v\u00e9hicule 100 % \u00e9lectrique<\/p>\n<p>\n<\/li>\n<p><\/p>\n<li data-start=\"1224\" data-end=\"1295\">\n<p data-start=\"1226\" data-end=\"1295\">Logo AWD : forte probabilit\u00e9 d\u2019une configuration \u00e0 deux moteurs<\/p>\n<p>\n<\/li>\n<p>\n<\/ul>\n<p><\/p>\n<p data-start=\"1300\" data-end=\"1514\">Ces \u00e9l\u00e9ments concordent avec les pr\u00e9c\u00e9dentes informations montrant la silhouette arri\u00e8re du v\u00e9hicule ainsi qu\u2019une vue vers l\u2019avant depuis la troisi\u00e8me rang\u00e9e \u2014 preuve qu\u2019il s\u2019agit bien d\u2019un v\u00e9ritable utilitaire familial.<\/p>\n<h3 data-start=\"1521\" data-end=\"1559\">Une rupture avec la nomenclature bZ<\/h3>\n<p><\/p>\n<p data-start=\"1561\" data-end=\"1755\">Pendant un temps, plusieurs observateurs associaient ce futur mod\u00e8le au concept bZ5x. Les nouveaux rendus sugg\u00e8rent qu\u2019il pourrait s\u2019agir du m\u00eame v\u00e9hicule, mais sous une identit\u00e9 diff\u00e9rente. Toyota semble ainsi s\u2019\u00e9loigner de la nomenclature bZ, une tendance \u00e9galement visible ailleurs dans l\u2019industrie. Volkswagen, par exemple, r\u00e9introduit des noms bien \u00e9tablis comme Polo et Tiguan pour ses futurs mod\u00e8les \u00e9lectriques.<\/p>\n<p><\/p>\n<p data-start=\"1999\" data-end=\"2201\">Apr\u00e8s un lancement plus difficile du bZ4X, Toyota avait d\u00e9j\u00e0 simplifi\u00e9 l\u2019appellation en \u00ab BZ \u00bb pour certains produits. Le retour du nom Highlander appara\u00eet donc comme une d\u00e9cision hautement strat\u00e9gique. Pourquoi ce choix? La reconnaissance de marque. Miser sur un nom d\u00e9j\u00e0 solide facilite l\u2019adh\u00e9sion des consommateurs, m\u00eame si le produit n\u2019a plus grand-chose en commun avec ses pr\u00e9d\u00e9cesseurs thermiques.<\/p>\n<h3 data-start=\"2765\" data-end=\"2784\">Conclusion<\/h3>\n<p><\/p>\n<p data-start=\"2786\" data-end=\"3141\">Toyota d\u00e9montre ici une approche beaucoup plus r\u00e9aliste de l\u2019\u00e9lectrification : changer la technologie sans sacrifier le capital de marque. Contrairement \u00e0 la strat\u00e9gie initiale tr\u00e8s ax\u00e9e sur les sous-marques \u00e9lectriques, le constructeur semble revenir \u00e0 une logique plus traditionnelle \u2014 et souvent plus efficace \u2014 en capitalisant sur des noms connus. Autre \u00e9l\u00e9ment \u00e0 surveiller : le rouage int\u00e9gral de s\u00e9rie sugg\u00e8re que Toyota vise clairement le c\u0153ur du march\u00e9 plut\u00f4t qu\u2019un produit de niche.<\/p>\n<p><\/p>\n<p data-start=\"3599\" data-end=\"3712\">Avec des renseignements de Carscoops<\/p>\n<p>Le texte <a href=\"https:\/\/annuelauto.ca\/toyota-confirme-le-retour-du-highlander-en-mode-100-electrique\/\">Toyota confirme le retour du Highlander en mode 100 % \u00e9lectrique<\/a> provient de <a href=\"https:\/\/annuelauto.ca\">L&#8217;annuel de l&#8217;automobile &#8211; Actualit\u00e9 automobile<\/a><\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toyota ouvre un nouveau chapitre pour sa gamme de VUS : le Highlander revient, mais dans une version radicalement diff\u00e9rente. Une r\u00e9cente vid\u00e9o confirme que le mod\u00e8le 2027 sera un VUS enti\u00e8rement \u00e9lectrique \u00e0 trois rang\u00e9es, marquant un tournant important pour l\u2019un des noms les plus \u00e9tablis du portefeuille Toyota. Le d\u00e9voilement mondial est imminent, [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":235796,"comment_status":"close","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[101],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Toyota confirme le retour du Highlander en mode 100 % \u00e9lectrique - CanadaMotorJobs.com<\/title>\n<meta name=\"description\" content=\"Toyota confirme le retour du Highlander en mode 100 % \u00e9lectrique - Benoit Charette - Annuel automobile - CanadaMotorJobs.com.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Toyota confirme le retour du Highlander en mode 100 % \u00e9lectrique - 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Il a fait ses classes au c\u00f4t\u00e9 de Daniel H\u00e9raud et au Carnet de route de 1992 \u00e0 2001. Il est fondateur, copropri\u00e9taire et r\u00e9dacteur en chef de L\u2019Annuel de l\u2019automobile, qu\u2019il publie depuis 2001. Il a anim\u00e9 les \u00e9missions RPM et RPM+ sur V et les L\u00e9gendes de la route sur Historia. \u00c0 la radio depuis 1986, il reprend l\u2019antenne cette ann\u00e9e sur les ondes de Cogeco et participe pour la deuxi\u00e8me ann\u00e9e \u00e0 l\u2019\u00e9mission Passion Auto sur RDS en plus de mettre en ligne le site Web officiel de L\u2019Annuel de l\u2019automobile sur annuelauto.ca.","sameAs":["https:\/\/annuelauto.ca\/"],"url":"https:\/\/news.canadamotorjobs.com\/fr\/author\/benoit-charette\/"}]}},"_links":{"self":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts\/235794"}],"collection":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/comments?post=235794"}],"version-history":[{"count":2,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts\/235794\/revisions"}],"predecessor-version":[{"id":235798,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts\/235794\/revisions\/235798"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/media\/235796"}],"wp:attachment":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/media?parent=235794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/categories?post=235794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/tags?post=235794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}