Chute des ventes de V\u00c9 et incertitudes r\u00e9glementaires<\/strong><\/h3>\n\nCette h\u00e9sitation s\u2019explique notamment par l\u2019instabilit\u00e9 du march\u00e9. Aux \u00c9tats-Unis, les nouvelles immatriculations de v\u00e9hicules \u00e9lectriques ont chut\u00e9 de 49 % en novembre, \u00e0 la suite de l\u2019abolition des cr\u00e9dits d\u2019imp\u00f4t f\u00e9d\u00e9raux en 2025. Les marques traditionnelles ont \u00e9t\u00e9 plus durement touch\u00e9es que Tesla, toujours dominante dans le secteur.<\/p>\n
\u00c0 cela s\u2019ajoutent les reculs observ\u00e9s dans les politiques d\u2019incitation \u00e0 l\u2019\u00e9lectrification et les normes d\u2019\u00e9missions, ainsi que l\u2019imposition de nouveaux tarifs douaniers am\u00e9ricains, qui compliquent les projets d\u2019exportation depuis le Japon.<\/p>\n
Mazda temporise officiellement<\/h3>\n
<\/p>\n
Mazda n\u2019a toutefois pas confirm\u00e9 officiellement ce changement de calendrier. \u00ab Cette information n\u2019a pas \u00e9t\u00e9 publi\u00e9e par notre entreprise, a indiqu\u00e9 un porte-parole. Nous poursuivons le d\u00e9veloppement technologique de nos V\u00c9 \u00e0 batterie propri\u00e9taires dans le cadre de notre strat\u00e9gie multisolution et d\u00e9terminerons le moment de leur introduction en fonction des r\u00e9glementations et de l\u2019\u00e9volution des besoins des clients. \u00bb<\/p>\n
Les hybrides, un pari logique pour le march\u00e9 am\u00e9ricain<\/h3>\n
<\/p>\n
Le recentrage sur les hybrides semble coh\u00e9rent, surtout aux \u00c9tats-Unis, le march\u00e9 le plus important de Mazda. Le CX-5, mod\u00e8le le plus vendu de la marque \u00e0 l\u2019\u00e9chelle mondiale, sera renouvel\u00e9 cette ann\u00e9e et devrait recevoir une nouvelle motorisation hybride vers 2027. Mazda n\u2019est pas seule \u00e0 ralentir ses ambitions \u00e9lectriques. Honda et General Motors ont \u00e9galement annonc\u00e9 des reports ou des r\u00e9ductions d\u2019investissements dans les V\u00c9.<\/p>\n
Des objectifs V\u00c9 revus \u00e0 la baisse<\/h3>\n
<\/p>\n
En entrevue en novembre dernier, le PDG Masahiro Moro a reconnu que la trajectoire initiale devait \u00eatre ajust\u00e9e. Mazda pr\u00e9voyait auparavant que les v\u00e9hicules \u00e9lectriques repr\u00e9senteraient entre 25 et 40 % de ses ventes mondiales en 2030. Or, ce chiffre serait d\u00e9sormais de 25 % ou moins.<\/p>\n
Des V\u00c9\u2026 mais surtout en Chine<\/h3>\n
<\/p>\n
Mazda commercialise d\u00e9j\u00e0 certains mod\u00e8les \u00e9lectriques, comme le VUS EZ-60 et la berline EZ-6, mais ceux-ci sont d\u00e9velopp\u00e9s conjointement avec le partenaire chinois Changan Automobile. Les V\u00c9 enti\u00e8rement Mazda devaient \u00eatre assembl\u00e9s \u00e0 l\u2019usine de Hofu, dans l\u2019ouest du Japon, un plan rendu plus complexe par les tarifs am\u00e9ricains impos\u00e9s sous l\u2019administration Trump.<\/p>\n
<\/p>\n
Avec des renseignements d’Automotive News<\/p>\n
\n\u00a0<\/p>\n
\u00a0<\/p>\n
Le texte Mazda retarderait ses plans de v\u00e9hicules \u00e9lectriques \u00e0 2029\u00a0<\/a> provient de L’annuel de l’automobile – Actualit\u00e9 automobile<\/a><\/p>\n<\/p>\n","protected":false},"excerpt":{"rendered":"
Mazda s\u2019appr\u00eaterait \u00e0 reporter d\u2019au moins deux ans, jusqu\u2019en 2029, le lancement de son premier v\u00e9hicule \u00e9lectrique enti\u00e8rement d\u00e9velopp\u00e9 \u00e0 l\u2019interne. Le constructeur japonais concentrerait plut\u00f4t ses efforts sur les motorisations hybrides, une d\u00e9cision qui s\u2019inscrit dans un contexte de ralentissement marqu\u00e9 du march\u00e9 des v\u00e9hicules \u00e9lectriques, particuli\u00e8rement aux \u00c9tats-Unis et en Europe. Bas\u00e9e \u00e0 […]<\/p>\n","protected":false},"author":8,"featured_media":234301,"comment_status":"close","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[101],"tags":[],"yoast_head":"\n
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Il a fait ses classes au c\u00f4t\u00e9 de Daniel H\u00e9raud et au Carnet de route de 1992 \u00e0 2001. Il est fondateur, copropri\u00e9taire et r\u00e9dacteur en chef de L\u2019Annuel de l\u2019automobile, qu\u2019il publie depuis 2001. Il a anim\u00e9 les \u00e9missions RPM et RPM+ sur V et les L\u00e9gendes de la route sur Historia. \u00c0 la radio depuis 1986, il reprend l\u2019antenne cette ann\u00e9e sur les ondes de Cogeco et participe pour la deuxi\u00e8me ann\u00e9e \u00e0 l\u2019\u00e9mission Passion Auto sur RDS en plus de mettre en ligne le site Web officiel de L\u2019Annuel de l\u2019automobile sur annuelauto.ca.","sameAs":["https:\/\/annuelauto.ca\/"],"url":"https:\/\/news.canadamotorjobs.com\/fr\/author\/benoit-charette\/"}]}},"_links":{"self":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts\/234299"}],"collection":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/comments?post=234299"}],"version-history":[{"count":2,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts\/234299\/revisions"}],"predecessor-version":[{"id":234303,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts\/234299\/revisions\/234303"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/media\/234301"}],"wp:attachment":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/media?parent=234299"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/categories?post=234299"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/tags?post=234299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}