{"id":233200,"date":"2026-01-05T19:59:39","date_gmt":"2026-01-06T00:59:39","guid":{"rendered":"https:\/\/news.canadamotorjobs.com\/?p=233200"},"modified":"2026-01-05T20:02:08","modified_gmt":"2026-01-06T01:02:08","slug":"bmw-alpina-a-son-porte-folio-de-marques","status":"publish","type":"post","link":"https:\/\/news.canadamotorjobs.com\/fr\/bmw-alpina-a-son-porte-folio-de-marques\/","title":{"rendered":"BMW Alpina \u00e0 son porte-folio de marques"},"content":{"rendered":"<\/p>\n

Le transfert des droits de la marque allemande Alpina, concr\u00e9tis\u00e9 le 1er janvier 2026, marque le lancement de BMW<\/a> Alpina<\/a> en tant que marque exclusive et ind\u00e9pendante de BMW Group. C\u2019est une premi\u00e8re \u00e9tape dans l\u2019histoire de cette marque et dans l\u2019expression de son identit\u00e9, qui restera li\u00e9e aux performances maximales et au confort exceptionnel li\u00e9s au plaisir de conduire.<\/p>\n

Cette annonce a \u00e9t\u00e9 faite par voie de communiqu\u00e9 par BMW Group au tournant du Nouvel An. Du m\u00eame coup, le constructeur a diffus\u00e9 le nouveau logo de la marque qu\u2019on dit cr\u00e9\u00e9 pour \u00e9voquer le caract\u00e8re ind\u00e9pendant d\u2019Alpina. Un logo dont le design s\u2019inspire volontairement du logo asym\u00e9trique d\u2019Alpina, dans les ann\u00e9es 1970; un design qui se veut \u00e9l\u00e9gant et contemporain pour \u00e9tablir un lien naturel entre h\u00e9ritage et futur, explique BMW Group.<\/p>\n

Selon le constructeur, les futurs mod\u00e8les BMW Alpina seront fabriqu\u00e9s selon \u00ab\u00a0des standards extr\u00eamement rigoureux en mati\u00e8re de s\u00e9lection des mat\u00e9riaux et de savoir-faire artisanal.\u00a0\u00bb Un moyen donc de desservir le cr\u00e9neau super haut de gamme, comme Mercedes tente de le faire avec sa marque Maybach.<\/p>\n

Ils r\u00e9pondront aux attentes les plus \u00e9lev\u00e9es en mati\u00e8re d\u2019esth\u00e9tique, d\u2019insonorisation et de sensations per\u00e7ues. En outre, les clients tireront profit d\u2019un remarquable choix d\u2019options sur mesure, garantissant \u00e0 chaque BMW Alpina un caract\u00e8re unique et inimitable; \u00ab\u00a0chaque v\u00e9hicule devenant ainsi une exclusivit\u00e9 destin\u00e9e aux connaisseurs en qu\u00eate de l\u2019exceptionnel, sans aucun compromis sur les performances, le confort et l\u2019exclusivit\u00e9.\u00a0\u00bb<\/p>\n

Dans son communiqu\u00e9, BMW Group n\u2019a pas annonc\u00e9 quand les premi\u00e8res nouveaut\u00e9s de BMW Alpina seront d\u00e9voil\u00e9es.<\/p>\n

Rappelons que la soci\u00e9t\u00e9 Alpina a \u00e9t\u00e9 fond\u00e9e par Burkard Bovensiepen en Bavi\u00e8re, en 1965, pour offrir des services de pr\u00e9parateur et de motoriste. D\u00e8s les ann\u00e9es\u00a080, l\u2019entreprise qui s\u2019\u00e9tait sp\u00e9cialis\u00e9e autour de la marque BMW a d\u00e9velopp\u00e9 une collaboration \u00e9troite menant \u00e0 la fabrication de mod\u00e8les haut de gamme pour le constructeur de Munich. Puis, en mars 2022<\/a>, un accord sign\u00e9 par les deux marques pr\u00e9voyait l\u2019acquisition d\u2019Alpina par BMW avant la fin de 2025.<\/p>\n

Photos : BMW et Alpina<\/em><\/p>\n

Le texte BMW Alpina \u00e0 son porte-folio de marques<\/a> provient de L’annuel de l’automobile – Actualit\u00e9 automobile<\/a><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Le transfert des droits de la marque allemande Alpina, concr\u00e9tis\u00e9 le 1er janvier 2026, marque le lancement de BMW Alpina en tant que marque exclusive et ind\u00e9pendante de BMW Group. C\u2019est une premi\u00e8re \u00e9tape dans l\u2019histoire de cette marque et dans l\u2019expression de son identit\u00e9, qui restera li\u00e9e aux performances maximales et au confort exceptionnel […]<\/p>\n","protected":false},"author":8,"featured_media":233202,"comment_status":"close","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[101],"tags":[],"yoast_head":"\nBMW Alpina \u00e0 son porte-folio de marques - CanadaMotorJobs.com<\/title>\n<meta name=\"description\" content=\"BMW Alpina \u00e0 son porte-folio de marques - Benoit Charette - Annuel automobile - CanadaMotorJobs.com.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BMW Alpina \u00e0 son porte-folio de marques - 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