{"id":232002,"date":"2025-12-19T06:35:39","date_gmt":"2025-12-19T11:35:39","guid":{"rendered":"https:\/\/news.canadamotorjobs.com\/?p=232002"},"modified":"2025-12-19T06:47:33","modified_gmt":"2025-12-19T11:47:33","slug":"toyota-relance-la-marque-scion-comme-division-axee-sur-le-hors-route-et-la-mobilite","status":"publish","type":"post","link":"https:\/\/news.canadamotorjobs.com\/fr\/toyota-relance-la-marque-scion-comme-division-axee-sur-le-hors-route-et-la-mobilite\/","title":{"rendered":"Toyota relance la marque Scion comme division ax\u00e9e sur le hors-route et la mobilit\u00e9"},"content":{"rendered":"<\/p>\n

Toyota ram\u00e8ne officiellement la marque Scion, abandonn\u00e9e en 2016 en Am\u00e9rique du Nord, mais sous une forme totalement in\u00e9dite. Oubliez les coup\u00e9s urbains comme la tC : la nouvelle division Scion sera ax\u00e9e sur la mobilit\u00e9 alternative. Elle servira de laboratoire exp\u00e9rimental pour Toyota, avec un accent marqu\u00e9 sur le segment hors-route.<\/p>\n

Le signal clair de ce retour a \u00e9t\u00e9 donn\u00e9 en novembre dernier au salon SEMA 2025, avec la pr\u00e9sentation du concept Scion 1<\/a>.<\/p>\n

Scion devient un banc d\u2019essai pour Toyota<\/strong><\/p>\n

Lors d\u2019un r\u00e9cent \u00e9v\u00e9nement m\u00e9diatique, Don Federico, ing\u00e9nieur en chef du concept Scion 01, a expliqu\u00e9 la vision derri\u00e8re cette renaissance dans une entrevue accord\u00e9e \u00e0 Road & Track. Selon lui, Scion s\u2019inscrit directement dans la philosophie d\u00e9fendue depuis plusieurs ann\u00e9es par Akio Toyoda, pr\u00e9sident de Toyota : transformer le groupe pour qu’il devienne bien plus qu\u2019un simple constructeur automobile.<\/p>\n

\u00a0<\/p>\n

<\/p>\n

\"Le
Le concept Scion 1 | Auto123.com<\/figcaption><\/figure>\n
\"Le
Le concept Scion 1 | Auto123.com<\/figcaption><\/figure>\n

Le concept Scion 1 : un c\u00f4te-\u00e0-c\u00f4te sign\u00e9 Toyota<\/strong><\/p>\n

Le Scion 01 illustre parfaitement cette approche. Il s\u2019agit d\u2019un v\u00e9hicule c\u00f4te-\u00e0-c\u00f4te (side-by-side) \u00e0 vocation hors-route, propuls\u00e9 par le moteur hybride turbocompress\u00e9 \u00e0 quatre cylindres du Toyota Tacoma. Ce choix confirme que Scion servira \u00e9galement de vitrine technologique pour tester des m\u00e9caniques existantes dans de nouveaux formats de v\u00e9hicules.<\/p>\n

Pas seulement du hors-route\u2026 mais pas de tC non plus<\/strong><\/p>\n

M\u00eame si le premier concept est clairement orient\u00e9 vers l’aventure, Don Federico pr\u00e9cise que Scion ne se limitera pas uniquement \u00e0 ce cr\u00e9neau. Cela dit, il coupe court \u00e0 toute sp\u00e9culation nostalgique : il ne faut pas s\u2019attendre au retour de la Scion tC ou d\u2019autres mod\u00e8les routiers du pass\u00e9.<\/p>\n

Derri\u00e8re le discours sur la \u00ab mobilit\u00e9 \u00bb, Toyota semble surtout vouloir se doter d\u2019une marque satellite flexible, moins contraignante que Toyota ou Lexus. Ce cr\u00e9neau permettra de tester des concepts marginaux, des v\u00e9hicules r\u00e9cr\u00e9atifs et potentiellement de nouvelles solutions \u00e9lectrifi\u00e9es hors-route. C’est une approche prudente, mais coh\u00e9rente, pour un march\u00e9 nord-am\u00e9ricain friand de produits utilitaires et r\u00e9cr\u00e9atifs.<\/p>\n

<\/p>\n

Contenu original de auto123<\/a>.<\/p>\n

Le texte Toyota relance la marque Scion comme division ax\u00e9e sur le hors-route et la mobilit\u00e9<\/a> provient de L’annuel de l’automobile – Actualit\u00e9 automobile<\/a><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Toyota ram\u00e8ne officiellement la marque Scion, abandonn\u00e9e en 2016 en Am\u00e9rique du Nord, mais sous une forme totalement in\u00e9dite. Oubliez les coup\u00e9s urbains comme la tC : la nouvelle division Scion sera ax\u00e9e sur la mobilit\u00e9 alternative. Elle servira de laboratoire exp\u00e9rimental pour Toyota, avec un accent marqu\u00e9 sur le segment hors-route. Le signal clair […]<\/p>\n","protected":false},"author":8,"featured_media":232004,"comment_status":"close","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[101],"tags":[],"yoast_head":"\nToyota relance la marque Scion comme division ax\u00e9e sur le hors-route et la mobilit\u00e9 - CanadaMotorJobs.com<\/title>\n<meta name=\"description\" content=\"Toyota relance la marque Scion comme division ax\u00e9e sur le hors-route et la mobilit\u00e9 - Benoit Charette - Annuel automobile - CanadaMotorJobs.com.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Toyota relance la marque Scion comme division ax\u00e9e sur le hors-route et la mobilit\u00e9 - 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Il a fait ses classes au c\u00f4t\u00e9 de Daniel H\u00e9raud et au Carnet de route de 1992 \u00e0 2001. Il est fondateur, copropri\u00e9taire et r\u00e9dacteur en chef de L\u2019Annuel de l\u2019automobile, qu\u2019il publie depuis 2001. 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