{"id":227797,"date":"2025-11-18T08:10:29","date_gmt":"2025-11-18T13:10:29","guid":{"rendered":"https:\/\/news.canadamotorjobs.com\/?p=227797"},"modified":"2025-11-18T08:17:30","modified_gmt":"2025-11-18T13:17:30","slug":"ford-vend-maintenant-des-vehicules-doccasion-sur-amazon-aux-etats-unis","status":"publish","type":"post","link":"https:\/\/news.canadamotorjobs.com\/fr\/ford-vend-maintenant-des-vehicules-doccasion-sur-amazon-aux-etats-unis\/","title":{"rendered":"Ford vend maintenant des v\u00e9hicules d\u2019occasion sur Amazon aux \u00c9tats-Unis"},"content":{"rendered":"<\/p>\n

Ford fait officiellement son entr\u00e9e dans l\u2019univers de la vente automobile sur Amazon. D\u00e8s lundi, des consommateurs am\u00e9ricains peuvent parcourir et acheter des v\u00e9hicules d\u2019occasion certifi\u00e9s de la marque directement sur la plateforme du g\u00e9ant du commerce en ligne.<\/p>\n

Cette initiative suit celle de Hyundai et vise \u00e0 moderniser le parcours d\u2019achat pour une client\u00e8le de plus en plus r\u00e9fractaire aux longues visites chez le concessionnaire.<\/p>\n

Un programme lanc\u00e9 dans trois grandes m\u00e9tropoles<\/strong><\/p>\n

Pour le moment, le programme se concentre sur Los Angeles, Seattle et Dallas. Les mod\u00e8les offerts seront exclusivement des v\u00e9hicules d\u2019occasion certifi\u00e9s, inspect\u00e9s selon des normes strictes et accompagn\u00e9s de garanties sp\u00e9cifiques.\u00a0<\/p>\n

Amazon affichera l\u2019inventaire des concessionnaires participants, permettant aux acheteurs de magasiner comme ils le feraient pour n\u2019importe quel autre produit sur la plateforme.<\/p>\n

<\/p>\n

Ford vend maintenant des v\u00e9hicules d\u2019occasion sur Amazon aux \u00c9tats-Unis | Auto123.com<\/figcaption><\/figure>\n

Une r\u00e9ponse \u00e0 la demande croissante pour l\u2019achat en ligne<\/strong><\/p>\n

Depuis quelques ann\u00e9es, les constructeurs tentent de simplifier l\u2019exp\u00e9rience d\u2019achat en misant sur le num\u00e9rique, un secteur o\u00f9 Tesla domine d\u00e9j\u00e0 gr\u00e2ce \u00e0 son mod\u00e8le de vente directe. Ford et General Motors, toutefois, doivent composer avec les lois am\u00e9ricaines qui les obligent \u00e0 passer par un r\u00e9seau de concessionnaires franchis\u00e9s.<\/p>\n

Jim Farley, PDG de Ford, a souvent soulign\u00e9 l\u2019avantage financier de la strat\u00e9gie de Tesla. Sous sa direction, Ford a d\u2019ailleurs fait progresser ses offres en ligne, surtout pour ses mod\u00e8les \u00e9lectriques.<\/p>\n

Apr\u00e8s Hyundai, Ford devient le deuxi\u00e8me constructeur sur Amazon<\/strong><\/p>\n

Hyundai avait annonc\u00e9 \u00e0 la fin de 2023 la possibilit\u00e9 d\u2019acheter certains mod\u00e8les neufs directement sur Amazon, devenant le premier constructeur automobile \u00e0 occuper cet espace num\u00e9rique. Un porte-parole d\u2019Amazon Autos confirme que Ford est maintenant le deuxi\u00e8me manufacturier \u00e0 offrir une s\u00e9lection de v\u00e9hicules sur la plateforme.<\/p>\n

Des concessionnaires d\u00e9j\u00e0 pr\u00eats \u00e0 embarquer<\/strong><\/p>\n

Ford affirme que de 160 \u00e0 180 concessionnaires ont manifest\u00e9 leur int\u00e9r\u00eat pour le programme, et qu\u2019une vingtaine d\u2019entre eux sont d\u00e9j\u00e0 en voie de lancer leurs ventes via Amazon. Les clients pourront compl\u00e9ter l\u2019ensemble du processus d\u2019achat en ligne, mais devront tout de m\u00eame r\u00e9cup\u00e9rer leur v\u00e9hicule directement chez le concessionnaire choisi.<\/p>\n

<\/p>\n

Contenu original de auto123<\/a>.<\/p>\n

Le texte Ford vend maintenant des v\u00e9hicules d\u2019occasion sur Amazon aux \u00c9tats-Unis<\/a> provient de L’annuel de l’automobile – Actualit\u00e9 automobile<\/a><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Ford fait officiellement son entr\u00e9e dans l\u2019univers de la vente automobile sur Amazon. D\u00e8s lundi, des consommateurs am\u00e9ricains peuvent parcourir et acheter des v\u00e9hicules d\u2019occasion certifi\u00e9s de la marque directement sur la plateforme du g\u00e9ant du commerce en ligne. Cette initiative suit celle de Hyundai et vise \u00e0 moderniser le parcours d\u2019achat pour une client\u00e8le […]<\/p>\n","protected":false},"author":8,"featured_media":227799,"comment_status":"close","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[101],"tags":[],"yoast_head":"\nFord vend maintenant des v\u00e9hicules d\u2019occasion sur Amazon aux \u00c9tats-Unis - CanadaMotorJobs.com<\/title>\n<meta name=\"description\" content=\"Ford vend maintenant des v\u00e9hicules d\u2019occasion sur Amazon aux \u00c9tats-Unis - Benoit Charette - Annuel automobile - CanadaMotorJobs.com.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ford vend maintenant des v\u00e9hicules d\u2019occasion sur Amazon aux \u00c9tats-Unis - 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Il a fait ses classes au c\u00f4t\u00e9 de Daniel H\u00e9raud et au Carnet de route de 1992 \u00e0 2001. Il est fondateur, copropri\u00e9taire et r\u00e9dacteur en chef de L\u2019Annuel de l\u2019automobile, qu\u2019il publie depuis 2001. Il a anim\u00e9 les \u00e9missions RPM et RPM+ sur V et les L\u00e9gendes de la route sur Historia. \u00c0 la radio depuis 1986, il reprend l\u2019antenne cette ann\u00e9e sur les ondes de Cogeco et participe pour la deuxi\u00e8me ann\u00e9e \u00e0 l\u2019\u00e9mission Passion Auto sur RDS en plus de mettre en ligne le site Web officiel de L\u2019Annuel de l\u2019automobile sur annuelauto.ca.","sameAs":["https:\/\/annuelauto.ca\/"],"url":"https:\/\/news.canadamotorjobs.com\/fr\/author\/benoit-charette\/"}]}},"_links":{"self":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts\/227797"}],"collection":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/comments?post=227797"}],"version-history":[{"count":3,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts\/227797\/revisions"}],"predecessor-version":[{"id":227824,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts\/227797\/revisions\/227824"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/media\/227799"}],"wp:attachment":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/media?parent=227797"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/categories?post=227797"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/tags?post=227797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}