{"id":225888,"date":"2025-11-05T08:59:37","date_gmt":"2025-11-05T13:59:37","guid":{"rendered":"https:\/\/news.canadamotorjobs.com\/?p=225888"},"modified":"2025-11-05T08:59:56","modified_gmt":"2025-11-05T13:59:56","slug":"bmw-met-fin-aux-modeles-competition-ou-presque","status":"publish","type":"post","link":"https:\/\/news.canadamotorjobs.com\/fr\/bmw-met-fin-aux-modeles-competition-ou-presque\/","title":{"rendered":"BMW met fin aux mod\u00e8les Competition\u2026 ou presque"},"content":{"rendered":"<\/p>\n

BMW met officiellement fin \u00e0 l’appellation \u00ab Competition \u00bb sur ses mod\u00e8les M, un tournant strat\u00e9gique dict\u00e9 par l\u2019\u00e9volution de la demande et la volont\u00e9 de rationaliser la gamme.<\/p>\n

D\u2019apr\u00e8s Frank van Meel, pr\u00e9sident de BMW M, plus de 80 % des acheteurs optaient directement pour la version Competition, rendant l\u2019appellation de base inutile. L\u2019ensemble des futures M sera donc positionn\u00e9, en termes de puissance et d\u2019\u00e9quipement, au niveau de l\u2019ancienne Competition, et la gamme sera d\u00e9sormais \u00e9tendue autour de trois d\u00e9clinaisons : M, CS et CSL.<\/p>\n

Mutation logique<\/strong><\/p>\n

Cette \u00e9volution refl\u00e8te une tendance lourde dans l\u2019industrie : la demande se porte syst\u00e9matiquement vers les versions les plus performantes. Chez BMW, cela a men\u00e9 au constat que la version Competition n\u2019\u00e9tait plus une option, mais le v\u00e9ritable standard recherch\u00e9 par la client\u00e8le.<\/p>\n

Ainsi, sur la prochaine g\u00e9n\u00e9ration de mod\u00e8les, comme la M2 ou la M5 attendue pour 2026, l\u2019offre Competition dispara\u00eet au profit d\u2019une seule configuration : la plus muscl\u00e9e.<\/p>\n

<\/p>\n

BMW met fin aux mod\u00e8les Competition\u2026 ou presque | Auto123.com<\/figcaption><\/figure>\n

Pour les puristes et les passionn\u00e9s, cela signifie que les mod\u00e8les M d\u2019entr\u00e9e de gamme h\u00e9ritent du niveau de puissance, de technologie et d\u2019options qui faisaient la renomm\u00e9e des Competition pr\u00e9c\u00e9dentes.<\/p>\n

Par ailleurs, la strat\u00e9gie de BMW permettra d\u2019\u00e9viter la confusion li\u00e9e \u00e0 la multiplication des versions pour chacun des mod\u00e8les.<\/p>\n

Gamme simplifi\u00e9e mais puissante<\/strong><\/p>\n

Les mod\u00e8les M \u00ab standard \u00bb int\u00e9greront d\u00e9sormais la panoplie compl\u00e8te : transmission int\u00e9grale xDrive g\u00e9n\u00e9ralis\u00e9e, puissance accrue (par exemple, 523 chevaux pour la M3 et M4 Competition) et \u00e9quipements sportifs. Ensuite, le client pourra viser les versions CS (all\u00e9g\u00e9es, mais ax\u00e9es piste) et CSL (exclusives et radicales).<\/p>\n

Notons que la M3 et la M4 offriront encore une version Competition en 2026, mais seulement \u00e0 titre temporaire, le temps que la gamme s\u2019harmonise. L\u2019extinction compl\u00e8te du badge s\u2019\u00e9tendra progressivement \u00e0 tous les mod\u00e8les, y compris l\u2019actuelle X5 M Competition.<\/p>\n

Les amateurs de performance n\u2019auront plus \u00e0 choisir entre puissance et accessibilit\u00e9 : la \u00ab recette Competition \u00bb devient la norme. Il faut cependant pr\u00e9voir une hausse moyenne des prix pour les voitures de performance, les versions de base n\u2019\u00e9tant plus offertes.<\/p>\n

Reste \u00e0 voir comment cette strat\u00e9gie influencera l\u2019image de marque et les tarifs, alors que des rivaux comme Porsche misent sur une multiplicit\u00e9 de versions.<\/p>\n

<\/p>\n

Contenu original de auto123<\/a>.<\/p>\n

Le texte BMW met fin aux mod\u00e8les Competition\u2026 ou presque<\/a> provient de L’annuel de l’automobile – Actualit\u00e9 automobile<\/a><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

BMW met officiellement fin \u00e0 l’appellation \u00ab Competition \u00bb sur ses mod\u00e8les M, un tournant strat\u00e9gique dict\u00e9 par l\u2019\u00e9volution de la demande et la volont\u00e9 de rationaliser la gamme. D\u2019apr\u00e8s Frank van Meel, pr\u00e9sident de BMW M, plus de 80 % des acheteurs optaient directement pour la version Competition, rendant l\u2019appellation de base inutile. L\u2019ensemble […]<\/p>\n","protected":false},"author":8,"featured_media":225890,"comment_status":"close","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[101],"tags":[],"yoast_head":"\nBMW met fin aux mod\u00e8les Competition\u2026 ou presque - CanadaMotorJobs.com<\/title>\n<meta name=\"description\" content=\"BMW met fin aux mod\u00e8les Competition\u2026 ou presque - Benoit Charette - Annuel automobile - CanadaMotorJobs.com.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BMW met fin aux mod\u00e8les Competition\u2026 ou presque - CanadaMotorJobs.com\" \/>\n<meta property=\"og:description\" content=\"BMW met fin aux mod\u00e8les Competition\u2026 ou presque - 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Il a fait ses classes au c\u00f4t\u00e9 de Daniel H\u00e9raud et au Carnet de route de 1992 \u00e0 2001. Il est fondateur, copropri\u00e9taire et r\u00e9dacteur en chef de L\u2019Annuel de l\u2019automobile, qu\u2019il publie depuis 2001. Il a anim\u00e9 les \u00e9missions RPM et RPM+ sur V et les L\u00e9gendes de la route sur Historia. \u00c0 la radio depuis 1986, il reprend l\u2019antenne cette ann\u00e9e sur les ondes de Cogeco et participe pour la deuxi\u00e8me ann\u00e9e \u00e0 l\u2019\u00e9mission Passion Auto sur RDS en plus de mettre en ligne le site Web officiel de L\u2019Annuel de l\u2019automobile sur annuelauto.ca.","sameAs":["https:\/\/annuelauto.ca\/"],"url":"https:\/\/news.canadamotorjobs.com\/fr\/author\/benoit-charette\/"}]}},"_links":{"self":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts\/225888"}],"collection":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/comments?post=225888"}],"version-history":[{"count":3,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts\/225888\/revisions"}],"predecessor-version":[{"id":225915,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts\/225888\/revisions\/225915"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/media\/225890"}],"wp:attachment":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/media?parent=225888"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/categories?post=225888"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/tags?post=225888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}