{"id":221491,"date":"2025-09-30T08:32:04","date_gmt":"2025-09-30T12:32:04","guid":{"rendered":"https:\/\/news.canadamotorjobs.com\/?p=221491"},"modified":"2025-09-30T08:45:19","modified_gmt":"2025-09-30T12:45:19","slug":"vinfast-incapable-de-percer-le-marche-europeen","status":"publish","type":"post","link":"https:\/\/news.canadamotorjobs.com\/fr\/vinfast-incapable-de-percer-le-marche-europeen\/","title":{"rendered":"VinFast incapable de percer le march\u00e9 europ\u00e9en"},"content":{"rendered":"<\/p>\n

VinFast, le jeune constructeur vietnamien de voitures \u00e9lectriques, avait fait grand bruit \u00e0 ses d\u00e9buts, promettant de nouveaux mod\u00e8les abordables et une distribution mondiale. Moins de trois ans apr\u00e8s son lancement, l’entreprise traverse cependant de grandes difficult\u00e9s, et ses r\u00e9sultats europ\u00e9ens sont particuli\u00e8rement catastrophiques.<\/p>\n

En fait, VinFast fait face \u00e0 une crise majeure en Europe avec des ventes quasi inexistantes. Cette d\u00e9b\u00e2cle commerciale se r\u00e9percute d\u00e9sormais au Canada, o\u00f9 les r\u00e9sultats sont tout aussi d\u00e9cevants. La soci\u00e9t\u00e9 subit par ailleurs des pertes financi\u00e8res colossales, ce qui menace sa rentabilit\u00e9 \u00e0 moyen terme.<\/p>\n

Des r\u00e9sultats d\u00e9sastreux<\/strong><\/p>\n

Malgr\u00e9 une strat\u00e9gie de distribution ambitieuse, VinFast est incapable de s’imposer sur le march\u00e9 europ\u00e9en. Depuis le d\u00e9but de 2025, selon les donn\u00e9es de AAA Data, seulement 84 unit\u00e9s ont \u00e9t\u00e9 immatricul\u00e9es dans toute l’Europe, et \u00e0 peine six voitures au premier semestre en France.<\/p>\n

Plusieurs centres de services promis n’ont jamais vu le jour ou ont rapidement ferm\u00e9 leurs portes, cr\u00e9ant de la confusion chez les clients. Les mod\u00e8les VF6 et VF8 n’ont pas r\u00e9ussi \u00e0 convaincre les automobilistes europ\u00e9ens en raison de leur comportement routier jug\u00e9 d\u00e9cevant et de nombreux changements dans la strat\u00e9gie commerciale. Rappelons en effet que VinFast avait d\u2019abord lanc\u00e9 ses produits en offrant la location des batteries, avant de se raviser.<\/p>\n

Chose surprenante, la marque continue d’enregistrer d’excellents chiffres au Vietnam, qui absorbe 80 % de ses ventes mondiales.<\/p>\n

<\/p>\n

\"VinFast
VinFast au Salon de l’auto de Montr\u00e9al, 2023 | Auto123.com<\/figcaption><\/figure>\n

Le Canada n\u2019est pas s\u00e9duit non plus<\/strong><\/p>\n

Le bilan est tout aussi sombre au Canada. Apr\u00e8s un lancement qui a suscit\u00e9 une certaine curiosit\u00e9, VinFast n’a jamais r\u00e9ussi \u00e0 s’imposer : environ 2000 unit\u00e9s du VF8 ont \u00e9t\u00e9 vendues en 2024 \u00e0 travers le pays, bien loin des objectifs fix\u00e9s. En 2025, la fin des subventions f\u00e9d\u00e9rales et provinciales pour les v\u00e9hicules \u00e9lectriques (V\u00c9), conjugu\u00e9e \u00e0 une baisse de 45 % des ventes de V\u00c9 au Canada au printemps, a oblig\u00e9 VinFast \u00e0 fermer la moiti\u00e9 de ses points de vente, dont ceux de Laval, Toronto et Vancouver. Au total, 10 succursales ont ainsi \u00e9t\u00e9 ferm\u00e9es d\u00e9finitivement.<\/p>\n

Des pertes importantes<\/strong><\/p>\n

VinFast accumule des pertes nettes impressionnantes : 3,2 milliards de dollars en 2024, apr\u00e8s d\u00e9j\u00e0 2,4 milliards en 2023. Pour le seul deuxi\u00e8me trimestre de 2025, le d\u00e9ficit a atteint 812 millions de dollars.<\/p>\n

On sait que le fondateur de l\u2019entreprise, le milliardaire vietnamien Pham Nhat Vuong, a accept\u00e9 de financer les pertes du constructeur pendant un certain temps. Malgr\u00e9 tout, VinFast compte atteindre la rentabilit\u00e9 avant 2026, en misant dor\u00e9navant sur son march\u00e9 local et sur certains march\u00e9s asiatiques jug\u00e9s plus porteurs.<\/p>\n

Pour le moment, il n\u2019est pas question pour VinFast d\u2019abandonner le march\u00e9 nord-am\u00e9ricain malgr\u00e9 les nombreuses coupures, mais l’avenir pourrait en d\u00e9cider autrement.<\/p>\n

<\/p>\n

Contenu original de auto123<\/a>.<\/p>\n

Le texte VinFast incapable de percer le march\u00e9 europ\u00e9en<\/a> provient de L’annuel de l’automobile – Actualit\u00e9 automobile<\/a><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

VinFast, le jeune constructeur vietnamien de voitures \u00e9lectriques, avait fait grand bruit \u00e0 ses d\u00e9buts, promettant de nouveaux mod\u00e8les abordables et une distribution mondiale. Moins de trois ans apr\u00e8s son lancement, l’entreprise traverse cependant de grandes difficult\u00e9s, et ses r\u00e9sultats europ\u00e9ens sont particuli\u00e8rement catastrophiques. En fait, VinFast fait face \u00e0 une crise majeure en Europe […]<\/p>\n","protected":false},"author":8,"featured_media":221493,"comment_status":"close","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[101],"tags":[],"yoast_head":"\nVinFast incapable de percer le march\u00e9 europ\u00e9en - CanadaMotorJobs.com<\/title>\n<meta name=\"description\" content=\"VinFast incapable de percer le march\u00e9 europ\u00e9en - Benoit Charette - Annuel automobile - CanadaMotorJobs.com.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VinFast incapable de percer le march\u00e9 europ\u00e9en - 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Il a fait ses classes au c\u00f4t\u00e9 de Daniel H\u00e9raud et au Carnet de route de 1992 \u00e0 2001. Il est fondateur, copropri\u00e9taire et r\u00e9dacteur en chef de L\u2019Annuel de l\u2019automobile, qu\u2019il publie depuis 2001. 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