{"id":218856,"date":"2025-09-06T09:35:58","date_gmt":"2025-09-06T13:35:58","guid":{"rendered":"https:\/\/news.canadamotorjobs.com\/?p=218856"},"modified":"2025-09-06T09:45:41","modified_gmt":"2025-09-06T13:45:41","slug":"rivian-licencie-225-employes-aux-etats-unis-et-au-canada","status":"publish","type":"post","link":"https:\/\/news.canadamotorjobs.com\/fr\/rivian-licencie-225-employes-aux-etats-unis-et-au-canada\/","title":{"rendered":"Rivian licencie 225 employ\u00e9s aux \u00c9tats-Unis et au Canada"},"content":{"rendered":"<\/p>\n

L\u2019industrie nord-am\u00e9ricaine des v\u00e9hicules \u00e9lectriques traverse une zone de turbulence. Rivian, le constructeur californien sp\u00e9cialis\u00e9 dans les V\u00c9 haut de gamme, a confirm\u00e9 la suppression d\u2019environ 225 postes (soit 1,5 % de ses effectifs) alors qu’il reconfigure son usine de Normal, en Illinois, pour lancer la production de son nouveau VUS R2 en 2026. Les coupures affectent les op\u00e9rations de vente et de service de Rivian aux \u00c9tats-Unis et au Canada.<\/p>\n

Cette restructuration survient dans un contexte tendu : la fin du cr\u00e9dit d\u2019imp\u00f4t f\u00e9d\u00e9ral de 7 500 $ US, pr\u00e9vue pour le 30 septembre, devrait provoquer un fort ralentissement des ventes de v\u00e9hicules \u00e9lectriques d\u00e8s le quatri\u00e8me trimestre de 2025.<\/p>\n

<\/p>\n

Rivian licencie 225 employ\u00e9s aux \u00c9tats-Unis et au Canada | Auto123.com<\/figcaption><\/figure>\n

Rivian mise sur son futur R2<\/strong><\/p>\n

Apr\u00e8s avoir lanc\u00e9 la camionnette R1T et le VUS R1S, Rivian mise d\u00e9sormais sur le R2, un VUS \u00e9lectrique interm\u00e9diaire qui sera offert \u00e0 partir de 45 000 $ US (avant les frais de transport). L\u2019objectif est de toucher une client\u00e8le plus large et de concurrencer directement les Tesla Model Y, Ford Mustang Mach-E et Hyundai Ioniq 5.<\/p>\n

Pour pr\u00e9parer cette transition, Rivian fermera temporairement son usine pendant trois semaines en septembre 2025 afin d\u2019installer une nouvelle ligne d\u2019assemblage d\u00e9di\u00e9e au R2.<\/p>\n

GM et VW freinent aussi leurs ambitions<\/strong><\/p>\n

Rivian n\u2019est pas la seule entreprise \u00e0 revoir ses plans face \u00e0 la fin des cr\u00e9dits f\u00e9d\u00e9raux et au ralentissement du march\u00e9.<\/p>\n

General Motors suspendra temporairement la production de v\u00e9hicules \u00e9lectriques \u00e0 son usine de Spring Hill, au Tennessee, pendant plusieurs semaines cet automne. Cette mesure touchera notamment les Cadillac Lyriq et Vistiq.<\/p>\n

De son c\u00f4t\u00e9, Volkswagen a annonc\u00e9 le 2 septembre un ralentissement de la production de son ID.4 \u00e9lectrique \u00e0 l\u2019usine de Chattanooga. Cons\u00e9quence directe : 160 employ\u00e9s seront mis \u00e0 pied temporairement \u00e0 la fin du mois d’octobre. Selon le constructeur, il s\u2019agit d\u2019une \u00ab d\u00e9cision dict\u00e9e par le march\u00e9 \u00bb pour ajuster les volumes de production \u00e0 la demande.<\/p>\n

Un contexte \u00e9conomique d\u00e9favorable<\/strong><\/p>\n

La fin des cr\u00e9dits d\u2019imp\u00f4t, combin\u00e9e \u00e0 la hausse du co\u00fbt des mati\u00e8res premi\u00e8res et \u00e0 la pression des droits de douane, complique la rentabilit\u00e9 des V\u00c9 pour les constructeurs.<\/p>\n

Rivian a enregistr\u00e9 une perte nette de 1,1 milliard de dollars am\u00e9ricains au deuxi\u00e8me trimestre de 2025. L\u2019entreprise pr\u00e9voit de livrer entre 40 000 et 46 000 v\u00e9hicules d\u2019ici la fin de l\u2019ann\u00e9e, un chiffre en baisse par rapport aux 51 579 unit\u00e9s livr\u00e9es en 2024.<\/p>\n

<\/p>\n

Rivian licencie 225 employ\u00e9s aux \u00c9tats-Unis et au Canada | Auto123.com<\/figcaption><\/figure>\n

Une hausse des prix \u00e0 l’horizon<\/strong><\/p>\n

Rivian a d\u00e9j\u00e0 l\u00e9g\u00e8rement augment\u00e9 ses prix pour 2026 : le R1T d\u00e9bute \u00e0 72 885 US et le R1S \u00e0 78885 US (frais inclus). La disparition du cr\u00e9dit d\u2019imp\u00f4t f\u00e9d\u00e9ral rendra les V\u00c9 haut de gamme moins attrayants. Rivian esp\u00e8re s\u00e9duire un plus large public gr\u00e2ce au prix plus accessible du R2, mais la concurrence s\u2019annonce f\u00e9roce.<\/p>\n

Le ralentissement actuel du march\u00e9 des V\u00c9 n’est pas un simple accident : il refl\u00e8te les limites de la demande dans un contexte o\u00f9 les incitatifs gouvernementaux disparaissent. Rivian, GM et Volkswagen ajustent leurs strat\u00e9gies pour traverser cette p\u00e9riode d\u2019incertitude en misant sur des mod\u00e8les plus abordables et mieux adapt\u00e9s \u00e0 la demande r\u00e9elle.<\/p>\n

<\/p>\n

Contenu original de auto123<\/a>.<\/p>\n

Le texte Rivian licencie 225 employ\u00e9s aux \u00c9tats-Unis et au Canada<\/a> provient de L’annuel de l’automobile – Actualit\u00e9 automobile<\/a><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

L\u2019industrie nord-am\u00e9ricaine des v\u00e9hicules \u00e9lectriques traverse une zone de turbulence. Rivian, le constructeur californien sp\u00e9cialis\u00e9 dans les V\u00c9 haut de gamme, a confirm\u00e9 la suppression d\u2019environ 225 postes (soit 1,5 % de ses effectifs) alors qu’il reconfigure son usine de Normal, en Illinois, pour lancer la production de son nouveau VUS R2 en 2026. Les […]<\/p>\n","protected":false},"author":8,"featured_media":218858,"comment_status":"close","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[101],"tags":[],"yoast_head":"\nRivian licencie 225 employ\u00e9s aux \u00c9tats-Unis et au Canada - CanadaMotorJobs.com<\/title>\n<meta name=\"description\" content=\"Rivian licencie 225 employ\u00e9s aux \u00c9tats-Unis et au Canada - Benoit Charette - Annuel automobile - CanadaMotorJobs.com.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rivian licencie 225 employ\u00e9s aux \u00c9tats-Unis et au Canada - CanadaMotorJobs.com\" \/>\n<meta property=\"og:description\" content=\"Rivian licencie 225 employ\u00e9s aux \u00c9tats-Unis et au Canada - 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Il a fait ses classes au c\u00f4t\u00e9 de Daniel H\u00e9raud et au Carnet de route de 1992 \u00e0 2001. Il est fondateur, copropri\u00e9taire et r\u00e9dacteur en chef de L\u2019Annuel de l\u2019automobile, qu\u2019il publie depuis 2001. Il a anim\u00e9 les \u00e9missions RPM et RPM+ sur V et les L\u00e9gendes de la route sur Historia. \u00c0 la radio depuis 1986, il reprend l\u2019antenne cette ann\u00e9e sur les ondes de Cogeco et participe pour la deuxi\u00e8me ann\u00e9e \u00e0 l\u2019\u00e9mission Passion Auto sur RDS en plus de mettre en ligne le site Web officiel de L\u2019Annuel de l\u2019automobile sur annuelauto.ca.","sameAs":["https:\/\/annuelauto.ca\/"],"url":"https:\/\/news.canadamotorjobs.com\/fr\/author\/benoit-charette\/"}]}},"_links":{"self":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts\/218856"}],"collection":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/comments?post=218856"}],"version-history":[{"count":3,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts\/218856\/revisions"}],"predecessor-version":[{"id":218887,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts\/218856\/revisions\/218887"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/media\/218858"}],"wp:attachment":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/media?parent=218856"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/categories?post=218856"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/tags?post=218856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}