{"id":214053,"date":"2025-07-30T08:16:21","date_gmt":"2025-07-30T12:16:21","guid":{"rendered":"https:\/\/news.canadamotorjobs.com\/?p=214053"},"modified":"2025-07-30T08:27:20","modified_gmt":"2025-07-30T12:27:20","slug":"volkswagen-retarde-larrivee-de-sa-division-cupra-en-amerique-du-nord","status":"publish","type":"post","link":"https:\/\/news.canadamotorjobs.com\/fr\/volkswagen-retarde-larrivee-de-sa-division-cupra-en-amerique-du-nord\/","title":{"rendered":"Volkswagen retarde l\u2019arriv\u00e9e de sa division Cupra en Am\u00e9rique du Nord"},"content":{"rendered":"<\/p>\n<p>Volkswagen pr\u00e9voyait de lancer en Am\u00e9rique du Nord la marque Cupra, qui est la division de luxe de la filiale espagnole Seat. Le plan, annonc\u00e9 l\u2019ann\u00e9e derni\u00e8re, et reconfirm\u00e9 en mars dernier, vient d\u2019\u00eatre revu.\u00a0<\/p>\n<p>Concr\u00e8tement, Cupra a d\u00e9cid\u00e9 de reporter son entr\u00e9e aux \u00c9tats-Unis apr\u00e8s l\u2019ann\u00e9e 2030. La chose avait \u00e9t\u00e9 pr\u00e9vue avant la fin de la pr\u00e9sente d\u00e9cennie. Pour expliquer sa d\u00e9cision, la compagnie \u00e9voque \u00ab des d\u00e9fis permanents au sein de l\u2019industrie automobile. \u00bb Elle affirme qu\u2019elle a pris sa d\u00e9cision \u00ab \u00e0 la lumi\u00e8re de l\u2019\u00e9volution de la dynamique du march\u00e9 \u00bb.<\/p>\n<p>En mars dernier, elle mentionnait que les tarifs de Donald Trump n\u2019allaient pas influencer sa d\u00e9cision. Il est clair que cela a jou\u00e9 un r\u00f4le. Ajoutez \u00e0 cela la nouvelle entente entre Washington et l\u2019Union europ\u00e9enne qui fixe \u00e0 15 % les tarifs sur les importations de v\u00e9hicules aux \u00c9tats-Unis, et le fait que les premiers mod\u00e8les que souhaitait proposer Cupra sur notre continent \u00e9taient tout \u00e9lectriques, une technologie qui n\u2019est vraiment pas dans la mire de l\u2019administration en place du c\u00f4t\u00e9 des \u00c9tats-Unis.\u00a0<\/p>\n<p>\u00c0 l\u2019origine, l\u2019entreprise avait l\u2019intention de commercialiser le VUS \u00e9lectrique Formentor en Am\u00e9rique, ainsi qu\u2019un autre utilitaire \u00e9lectrique de plus grand format. La compagnie pr\u00e9voyait aussi des mod\u00e8les hybrides, hybrides rechargeables et \u00e0 essence uniquement.<\/p>\n<p><\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/news.canadamotorjobs.com\/wp-content\/uploads\/2025\/07\/cupra_terramar_2025-5.jpeg\" alt=\"Cupra Terramar\" \/><figcaption>Cupra Terramar | Auto123.com<\/figcaption><\/figure>\n<p>Le plan de l\u2019entreprise comprenait l\u2019ouverture de 20 centres \u00e0 travers les \u00c9tats-Unis avec la collaboration du groupe Penske, un r\u00e9seau de concessionnaires. Une gamme pens\u00e9e pour l\u2019Am\u00e9rique du Nord \u00e9tait dans les plans, et m\u00eame la construction locale faisait partie du projet. \u00c0 terme, on souhaitait vendre 100 000 v\u00e9hicules par ann\u00e9e en sol nord-am\u00e9ricain.\u00a0<\/p>\n<p>Bref, Volkswagen \u00e9tait tr\u00e8s s\u00e9rieuse d\u2019amener Cupra en Am\u00e9rique du Nord. Elle souhaite probablement toujours le faire, mais elle devra attendre un contexte plus favorable pour mettre son plan \u00e0 ex\u00e9cution.\u00a0<\/p>\n<p>Partie remise<\/p>\n<p>Cupra insiste d\u2019ailleurs sur le fait qu\u2019il ne s\u2019agit que d\u2019un report du lancement, et non d\u2019une annulation.\u00a0<\/p>\n<blockquote><p><\/p>\n<p>\u00ab Nous n\u2019arr\u00eatons pas. Nous reportons simplement notre lancement aux \u00c9tats-Unis et nous continuerons \u00e0 surveiller l\u2019\u00e9volution du march\u00e9 dans les ann\u00e9es \u00e0 venir afin de d\u00e9terminer le meilleur moment et la meilleure approche, en accord avec la vision \u00e0 long terme de la marque. \u00bb<\/p>\n<p>&#8211; Sven Schuwirth, premier vice-pr\u00e9sident pour les ventes, le marketing et l\u2019apr\u00e8s-vente chez Seat<\/p>\n<p>\n<\/p><\/blockquote>\n<p><\/p>\n<p style=\"padding-top: 15px\">Contenu original de <a href=\"https:\/\/www.auto123.com\/fr\/actualites\/volkswagen-cupra-report-amerique-nord\/73032\/\">auto123<\/a>.<\/p>\n<p>Le texte <a href=\"https:\/\/annuelauto.ca\/volkswagen-retarde-larrivee-de-sa-division-cupra-en-amerique-du-nord\/\">Volkswagen retarde l\u2019arriv\u00e9e de sa division Cupra en Am\u00e9rique du Nord<\/a> provient de <a href=\"https:\/\/annuelauto.ca\">L&#8217;annuel de l&#8217;automobile &#8211; Actualit\u00e9 automobile<\/a><\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Volkswagen pr\u00e9voyait de lancer en Am\u00e9rique du Nord la marque Cupra, qui est la division de luxe de la filiale espagnole Seat. Le plan, annonc\u00e9 l\u2019ann\u00e9e derni\u00e8re, et reconfirm\u00e9 en mars dernier, vient d\u2019\u00eatre revu.\u00a0 Concr\u00e8tement, Cupra a d\u00e9cid\u00e9 de reporter son entr\u00e9e aux \u00c9tats-Unis apr\u00e8s l\u2019ann\u00e9e 2030. La chose avait \u00e9t\u00e9 pr\u00e9vue avant la [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":214055,"comment_status":"close","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[101],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Volkswagen retarde l\u2019arriv\u00e9e de sa division Cupra en Am\u00e9rique du Nord - CanadaMotorJobs.com<\/title>\n<meta name=\"description\" content=\"Volkswagen retarde l\u2019arriv\u00e9e de sa division Cupra en Am\u00e9rique du Nord - Benoit Charette - Annuel automobile - CanadaMotorJobs.com.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Volkswagen retarde l\u2019arriv\u00e9e de sa division Cupra en Am\u00e9rique du Nord - 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Il a fait ses classes au c\u00f4t\u00e9 de Daniel H\u00e9raud et au Carnet de route de 1992 \u00e0 2001. Il est fondateur, copropri\u00e9taire et r\u00e9dacteur en chef de L\u2019Annuel de l\u2019automobile, qu\u2019il publie depuis 2001. Il a anim\u00e9 les \u00e9missions RPM et RPM+ sur V et les L\u00e9gendes de la route sur Historia. \u00c0 la radio depuis 1986, il reprend l\u2019antenne cette ann\u00e9e sur les ondes de Cogeco et participe pour la deuxi\u00e8me ann\u00e9e \u00e0 l\u2019\u00e9mission Passion Auto sur RDS en plus de mettre en ligne le site Web officiel de L\u2019Annuel de l\u2019automobile sur annuelauto.ca.","sameAs":["https:\/\/annuelauto.ca\/"],"url":"https:\/\/news.canadamotorjobs.com\/fr\/author\/benoit-charette\/"}]}},"_links":{"self":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts\/214053"}],"collection":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/comments?post=214053"}],"version-history":[{"count":3,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts\/214053\/revisions"}],"predecessor-version":[{"id":214080,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts\/214053\/revisions\/214080"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/media\/214055"}],"wp:attachment":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/media?parent=214053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/categories?post=214053"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/tags?post=214053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}