{"id":200137,"date":"2025-04-01T06:45:08","date_gmt":"2025-04-01T10:45:08","guid":{"rendered":"https:\/\/news.canadamotorjobs.com\/?p=200137"},"modified":"2025-04-01T06:59:33","modified_gmt":"2025-04-01T10:59:33","slug":"volvo-rappelle-hakan-samuelsson-comme-pdg","status":"publish","type":"post","link":"https:\/\/news.canadamotorjobs.com\/fr\/volvo-rappelle-hakan-samuelsson-comme-pdg\/","title":{"rendered":"Volvo rappelle Hakan Samuelsson comme PDG"},"content":{"rendered":"

\"\"<\/p>\n

Volvo annonce le retour de Hakan Samuelsson en tant que grand patron de la marque, et ce, \u00e0 compter du 1er avril. L\u2019ancien dirigeant, qui a men\u00e9 Volvo \u00e0 des records de ventes et de profits entre 2012 et 2022, succ\u00e8de \u00e0 Jim Rowan, qui quittera son poste et le conseil d\u2019administration le 31 mars.<\/p>\n

\u00c2g\u00e9 de 74 ans, Hakan Samuelsson a transform\u00e9 Volvo en dix ans, notamment en prenant des d\u00e9cisions audacieuses telles que l\u2019abandon du diesel avant ses concurrents et la limitation de la vitesse des v\u00e9hicules \u00e0 180 km\/h. Il a \u00e9galement dirig\u00e9 l\u2019ouverture d\u2019une usine aux \u00c9tats-Unis en 2018 et l\u2019entr\u00e9e en bourse de Volvo en 2021.<\/p>\n

Des tensions commerciales qui fragilisent Volvo<\/strong><\/p>\n

Le changement de direction intervient dans un contexte de ralentissement du march\u00e9 des v\u00e9hicules \u00e9lectriques et de tensions commerciales importantes. Volvo sera touch\u00e9 par les tarifs de 25 % impos\u00e9s par l\u2019administration am\u00e9ricaine sur les importations automobiles, alors qu\u2019une partie de sa production est bas\u00e9e en Europe.<\/p>\n

En parall\u00e8le, l\u2019Union europ\u00e9enne a augment\u00e9 les droits de douane sur les v\u00e9hicules \u00e9lectriques fabriqu\u00e9s en Chine, ce qui affecte le Volvo EX30. Pour contourner ces barri\u00e8res, Volvo pr\u00e9voit de produire ce mod\u00e8le dans son usine de Gand, en Belgique, d\u00e8s cette ann\u00e9e.<\/p>\n

<\/p>\n

Hakan Samuelsson, ancien et nouveau PDG de Volvo | Auto123.com<\/figcaption><\/figure>\n

Un grand patron exp\u00e9riment\u00e9 pour relancer Volvo<\/strong><\/p>\n

Face \u00e0 ces d\u00e9fis, le conseil d\u2019administration de Volvo estime que l\u2019entreprise a besoin d\u2019un leadership industriel aguerri. Eric Li, pr\u00e9sident de Zhejiang Geely Holding, actionnaire principal de Volvo, a d\u00e9clar\u00e9 que Samuelsson poss\u00e8de \u00ab une combinaison rare de profondeur industrielle, de clart\u00e9 strat\u00e9gique et de leadership av\u00e9r\u00e9. \u00bb<\/p>\n

Lors de son pr\u00e9c\u00e9dent mandat, Volvo a battu des records de ventes six fois en huit ans. En 2012, juste apr\u00e8s son rachat \u00e0 Ford par Geely, Volvo affichait un chiffre d\u2019affaires de 12,4 milliards USD avec une marge op\u00e9rationnelle nulle. En 2021, sous la direction de Samuelsson, ces chiffres avaient grimp\u00e9 \u00e0 28,2 milliards USD et une marge de 7,2 %.<\/p>\n

<\/p>\n

\"Le
Le Volvo EX30 | Auto123.com<\/figcaption><\/figure>\n

Une transition \u00e9lectrique inachev\u00e9e<\/strong><\/p>\n

Arriv\u00e9 chez Volvo en 2022 apr\u00e8s avoir dirig\u00e9 Dyson, Jim Rowan avait revu \u00e0 la baisse les ambitions \u00e9lectriques de la marque. Volvo a ainsi abandonn\u00e9 son objectif de devenir 100 % \u00e9lectrique d\u2019ici la fin de la d\u00e9cennie, pr\u00e9f\u00e9rant maintenir une gamme hybride en raison de la faible demande pour les v\u00e9hicules \u00e0 batteries.<\/p>\n

Malgr\u00e9 ses efforts pour renforcer la num\u00e9risation et la connectivit\u00e9 des v\u00e9hicules Volvo, la strat\u00e9gie de Rowan n\u2019a pas suffi \u00e0 enrayer la chute de 48 % du cours de l\u2019action de la marque en un an.<\/p>\n

Un d\u00e9fi de taille pour Samuelsson<\/strong><\/p>\n

Hakan Samuelsson avait ceci \u00e0 d\u00e9clarer : \u00ab L\u2019industrie automobile est sous pression de toutes parts. Je suis honor\u00e9 de revenir \u00e0 un moment d\u00e9cisif pour Volvo. \u00bb<\/p>\n

Son retour \u00e0 la t\u00eate de l\u2019entreprise vise \u00e0 stabiliser Volvo face aux tensions g\u00e9opolitiques, aux d\u00e9fis li\u00e9s \u00e0 l\u2019\u00e9lectrification et \u00e0 une concurrence accrue sur le march\u00e9 mondial.<\/p>\n

<\/p>\n

Contenu original de auto123<\/a>.<\/p>\n

Le texte Volvo rappelle Hakan Samuelsson comme PDG<\/a> provient de L’annuel de l’automobile – Actualit\u00e9 automobile<\/a><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Volvo annonce le retour de Hakan Samuelsson en tant que grand patron de la marque, et ce, \u00e0 compter du 1er avril. L\u2019ancien dirigeant, qui a men\u00e9 Volvo \u00e0 des records de ventes et de profits entre 2012 et 2022, succ\u00e8de \u00e0 Jim Rowan, qui quittera son poste et le conseil d\u2019administration le 31 mars. 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