{"id":195669,"date":"2025-02-27T06:39:48","date_gmt":"2025-02-27T11:39:48","guid":{"rendered":"https:\/\/news.canadamotorjobs.com\/?p=195669"},"modified":"2025-02-27T06:43:58","modified_gmt":"2025-02-27T11:43:58","slug":"general-motors-possede-la-clientele-la-plus-fidele-aux-etats-unis","status":"publish","type":"post","link":"https:\/\/news.canadamotorjobs.com\/fr\/general-motors-possede-la-clientele-la-plus-fidele-aux-etats-unis\/","title":{"rendered":"General Motors poss\u00e8de la client\u00e8le la plus fid\u00e8le aux \u00c9tats-Unis"},"content":{"rendered":"<\/p>\n<p data-start=\"156\" data-end=\"377\">Pour la 10\u1d49 ann\u00e9e cons\u00e9cutive, General Motors a conserv\u00e9 son titre de constructeur automobile le plus pl\u00e9biscit\u00e9 par les acheteurs aux \u00c9tats-Unis, selon les U.S. Automotive Loyalty Awards de S&amp;P Global Mobility.<\/p>\n<p><\/p>\n<p data-start=\"379\" data-end=\"575\">L\u2019\u00e9tude, qui repose sur l\u2019analyse de 13,1 millions d\u2019immatriculations en 2024, d\u00e9finit la fid\u00e9lit\u00e9 comme la propension d\u2019un m\u00e9nage \u00e0 racheter un v\u00e9hicule de la m\u00eame marque ou du m\u00eame mod\u00e8le.<\/p>\n<h3 data-start=\"577\" data-end=\"619\">Ford s\u2019impose sur les pickups et VUS<\/h3>\n<p><\/p>\n<p data-start=\"620\" data-end=\"734\">Si GM r\u00e8gne sur la fid\u00e9lit\u00e9 globale, Ford Motor Company s\u2019est distingu\u00e9 dans les cat\u00e9gories pickups et SUV :<\/p>\n<ul data-start=\"735\" data-end=\"999\"><\/p>\n<li data-start=\"735\" data-end=\"810\">Meilleure fid\u00e9lit\u00e9 sur les pickups l\u00e9gers et lourds : Ford F-Series<\/li>\n<p><\/p>\n<li data-start=\"811\" data-end=\"916\">Meilleure fid\u00e9lit\u00e9 sur les VUS interm\u00e9diaire et compact de luxe : Lincoln Nautilus et Lincoln Corsair<\/li>\n<p><\/p>\n<li data-start=\"917\" data-end=\"999\">V\u00e9hicule ayant enregistr\u00e9 la plus forte fid\u00e9lit\u00e9 client : Lincoln Nautilus<\/li>\n<p>\n<\/ul>\n<p><\/p>\n<p data-start=\"1001\" data-end=\"1171\">De son c\u00f4t\u00e9, Chevrolet s\u2019impose dans la cat\u00e9gorie VUS compact avec l\u2019Equinox, tandis que Jeep remporte la cat\u00e9gorie SUV midsize gr\u00e2ce au Grand Cherokee.<\/p>\n<h3 data-start=\"1173\" data-end=\"1212\">Tesla domine mais perd du terrain<\/h3>\n<p><\/p>\n<p data-start=\"1213\" data-end=\"1526\">Malgr\u00e9 un troisi\u00e8me sacre cons\u00e9cutif, Tesla voit son avance s\u2019effriter. Si la marque conserve la fid\u00e9lit\u00e9 \u00e0 la marque la plus \u00e9lev\u00e9e, le nombre de clients rachetant un mod\u00e8le Tesla a diminu\u00e9 au quatri\u00e8me trimestre 2024, en raison d\u2019une concurrence accrue sur le march\u00e9 des v\u00e9hicules \u00e9lectriques.<\/p>\n<p><\/p>\n<p data-start=\"1528\" data-end=\"1691\">L\u2019impact des r\u00e9centes pol\u00e9miques impliquant Elon Musk et ses liens avec Donald Trump reste incertain, mais pourrait \u00e9galement peser sur l\u2019image de la marque.<\/p>\n<h3 data-start=\"1693\" data-end=\"1739\">Une fid\u00e9lit\u00e9 client en hausse post-COVID<\/h3>\n<p><\/p>\n<p data-start=\"1740\" data-end=\"2022\">L\u2019\u00e9tude souligne une augmentation g\u00e9n\u00e9rale de la fid\u00e9lit\u00e9 automobile (+4 % sur un an), apr\u00e8s une p\u00e9riode de volatilit\u00e9 due aux perturbations de la cha\u00eene d\u2019approvisionnement durant la pand\u00e9mie. L\u2019am\u00e9lioration des stocks et des incitations commerciales a contribu\u00e9 \u00e0 ce rebond.<\/p>\n<h3 data-start=\"2024\" data-end=\"2088\">Palmar\u00e8s des marques et mod\u00e8les les plus fid\u00e9lis\u00e9s en 2024<\/h3>\n<p><\/p>\n<h4 data-start=\"2089\" data-end=\"2129\">Marques les plus fid\u00e9lis\u00e9es :<\/h4>\n<p><\/p>\n<ul data-start=\"2130\" data-end=\"2340\"><\/p>\n<li data-start=\"2130\" data-end=\"2182\">Constructeur le plus fid\u00e8le : General Motors<\/li>\n<p><\/p>\n<li data-start=\"2183\" data-end=\"2220\">Marque la plus fid\u00e8le : Tesla<\/li>\n<p><\/p>\n<li data-start=\"2221\" data-end=\"2288\">V\u00e9hicule avec la fid\u00e9lit\u00e9 la plus \u00e9lev\u00e9e : Lincoln Nautilus<\/li>\n<p><\/p>\n<li data-start=\"2289\" data-end=\"2340\">Marque ayant le plus progress\u00e9 : Land Rover<\/li>\n<p>\n<\/ul>\n<p><\/p>\n<h4 data-start=\"2342\" data-end=\"2395\">V\u00e9hicules les plus fid\u00e9lis\u00e9s par segment :<\/h4>\n<p><\/p>\n<ul data-start=\"2396\" data-end=\"2830\"><\/p>\n<li data-start=\"2396\" data-end=\"2435\">VUS compact : Chevrolet Equinox<\/li>\n<p><\/p>\n<li data-start=\"2436\" data-end=\"2477\">VUS midsize : Jeep Grand Cherokee<\/li>\n<p><\/p>\n<li data-start=\"2478\" data-end=\"2517\">VUS pleine grandeur : Ford Expedition<\/li>\n<p><\/p>\n<li data-start=\"2518\" data-end=\"2564\">Pick-up l\u00e9ger et lourd : Ford F-Series<\/li>\n<p><\/p>\n<li data-start=\"2565\" data-end=\"2603\">Voiture de sport : Porsche 911<\/li>\n<p><\/p>\n<li data-start=\"2604\" data-end=\"2647\">Voiture de tourisme : Nissan Sentra<\/li>\n<p><\/p>\n<li data-start=\"2648\" data-end=\"2682\">Voiture de luxe : Lexus ES<\/li>\n<p><\/p>\n<li data-start=\"2683\" data-end=\"2728\">VUS compact de luxe : Lincoln Corsair<\/li>\n<p><\/p>\n<li data-start=\"2729\" data-end=\"2775\">VUS interm\u00e9diaire de luxe : Lincoln Nautilus<\/li>\n<p><\/p>\n<li data-start=\"2776\" data-end=\"2830\">VUS pleine grandeur de luxe : Land Rover Range Rover<\/li>\n<p>\n<\/ul>\n<p><\/p>\n<h3 data-start=\"2832\" data-end=\"2884\">Conclusion : la fid\u00e9lit\u00e9, un enjeu strat\u00e9gique<\/h3>\n<p><\/p>\n<p data-start=\"2885\" data-end=\"3226\">Alors que le march\u00e9 automobile \u00e9volue rapidement avec l\u2019essor des v\u00e9hicules \u00e9lectriques, les constructeurs cherchent \u00e0 s\u00e9curiser leurs clients existants. Si GM et Ford dominent le classement, la bataille pour la fid\u00e9lisation des acheteurs s\u2019intensifie, notamment sur le segment \u00e9lectrique o\u00f9 Tesla commence \u00e0 perdre du terrain.<\/p>\n<p><\/p>\n<p data-start=\"3228\" data-end=\"3616\" data-is-last-node=\"\" data-is-only-node=\"\">Avec des renseignements de Detroit Free Presse<\/p>\n<p>Le texte <a href=\"https:\/\/annuelauto.ca\/fidelite-auto-2024-gm-ford-tesla\/\">General Motors poss\u00e8de la client\u00e8le la plus fid\u00e8le aux \u00c9tats-Unis<\/a> provient de <a href=\"https:\/\/annuelauto.ca\">L&#8217;annuel de l&#8217;automobile &#8211; Actualit\u00e9 automobile<\/a><\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour la 10\u1d49 ann\u00e9e cons\u00e9cutive, General Motors a conserv\u00e9 son titre de constructeur automobile le plus pl\u00e9biscit\u00e9 par les acheteurs aux \u00c9tats-Unis, selon les U.S. Automotive Loyalty Awards de S&amp;P Global Mobility. L\u2019\u00e9tude, qui repose sur l\u2019analyse de 13,1 millions d\u2019immatriculations en 2024, d\u00e9finit la fid\u00e9lit\u00e9 comme la propension d\u2019un m\u00e9nage \u00e0 racheter un v\u00e9hicule [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":195671,"comment_status":"close","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[101],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>General Motors poss\u00e8de la client\u00e8le la plus fid\u00e8le aux \u00c9tats-Unis - CanadaMotorJobs.com<\/title>\n<meta name=\"description\" content=\"General Motors poss\u00e8de la client\u00e8le la plus fid\u00e8le aux \u00c9tats-Unis - Benoit Charette - Annuel automobile - 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Il a fait ses classes au c\u00f4t\u00e9 de Daniel H\u00e9raud et au Carnet de route de 1992 \u00e0 2001. Il est fondateur, copropri\u00e9taire et r\u00e9dacteur en chef de L\u2019Annuel de l\u2019automobile, qu\u2019il publie depuis 2001. Il a anim\u00e9 les \u00e9missions RPM et RPM+ sur V et les L\u00e9gendes de la route sur Historia. \u00c0 la radio depuis 1986, il reprend l\u2019antenne cette ann\u00e9e sur les ondes de Cogeco et participe pour la deuxi\u00e8me ann\u00e9e \u00e0 l\u2019\u00e9mission Passion Auto sur RDS en plus de mettre en ligne le site Web officiel de L\u2019Annuel de l\u2019automobile sur annuelauto.ca.","sameAs":["https:\/\/annuelauto.ca\/"],"url":"https:\/\/news.canadamotorjobs.com\/fr\/author\/benoit-charette\/"}]}},"_links":{"self":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts\/195669"}],"collection":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/comments?post=195669"}],"version-history":[{"count":2,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts\/195669\/revisions"}],"predecessor-version":[{"id":195673,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts\/195669\/revisions\/195673"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/media\/195671"}],"wp:attachment":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/media?parent=195669"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/categories?post=195669"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/tags?post=195669"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}