{"id":191126,"date":"2025-01-29T02:24:26","date_gmt":"2025-01-29T07:24:26","guid":{"rendered":"https:\/\/news.canadamotorjobs.com\/?p=191126"},"modified":"2025-01-29T02:30:19","modified_gmt":"2025-01-29T07:30:19","slug":"alfa-romeo-abandonne-son-plan-100-electrique-pour-une-strategie-multienergie","status":"publish","type":"post","link":"https:\/\/news.canadamotorjobs.com\/fr\/alfa-romeo-abandonne-son-plan-100-electrique-pour-une-strategie-multienergie\/","title":{"rendered":"Alfa Romeo abandonne son plan 100 % \u00e9lectrique pour une strat\u00e9gie multi\u00e9nergie"},"content":{"rendered":"<\/p>\n

Alfa Romeo renonce \u00e0 son ambition de passer \u00e0 une gamme enti\u00e8rement \u00e9lectrique d\u2019ici 2027. La marque italienne privil\u00e9gie d\u00e9sormais une strat\u00e9gie multi\u00e9nergie, a annonc\u00e9 Christine Feuell, directrice d\u2019Alfa Romeo pour l\u2019Am\u00e9rique du Nord, lors d\u2019une r\u00e9union au salon NADA (r\u00e9union de concessionnaires am\u00e9ricains).<\/p>\n

Un virage strat\u00e9gique<\/strong><\/p>\n

Initialement, Alfa Romeo avait d\u00e9clar\u00e9 que le Tonale hybride rechargeable, lanc\u00e9 en 2023, serait le dernier mod\u00e8le introduit avec un moteur \u00e0 essence. Toutefois, Christine Feuell, en poste depuis d\u00e9cembre, a annonc\u00e9 un changement de cap majeur. La version \u00e0 essence du Tonale arrive d\u00e9sormais chez les concessionnaires, accompagn\u00e9e d\u2019une offre de location attractive \u00e0 moins de 399 $ par mois (aux \u00c9tats-Unis).<\/p>\n

Une offre \u00e9largie et un r\u00e9seau fragilis\u00e9<\/strong><\/p>\n

La directrice a \u00e9galement sond\u00e9 les concessionnaires sur l\u2019\u00e9ventuelle introduction du Junior, un petit VUS sous-compact, sur le march\u00e9 am\u00e9ricain. Ce mod\u00e8le propose des versions \u00e9lectriques et hybrides l\u00e9g\u00e8res, r\u00e9pondant aux nouveaux objectifs de diversification de la marque.<\/p>\n

<\/p>\n

\"L'Alfa
L’Alfa Romeo Tonale PHEV 2025 | Auto123.com<\/figcaption><\/figure>\n

Le r\u00e9seau am\u00e9ricain d\u2019Alfa Romeo compte aujourd\u2019hui 110 concessionnaires, contre 150 auparavant. La d\u00e9pendance \u00e0 un portefeuille 100 % \u00e9lectrique mettrait en p\u00e9ril leur viabilit\u00e9. \u00ab Les ventes ont chut\u00e9 de 38 % au quatri\u00e8me trimestre et de 19 % en 2024, marquant une quatri\u00e8me ann\u00e9e cons\u00e9cutive de baisse \u00bb, a expliqu\u00e9 Christine Feuell.<\/p>\n

Relever les d\u00e9fis<\/strong><\/p>\n

Pour relancer les ventes, Alfa Romeo cherche \u00e0 \u00e9couler son stock de mod\u00e8les 2024, qui repr\u00e9sente encore 50 % de son inventaire. Des incitatifs devraient l\u2019aider \u00e0 atteindre cet objectif avant la fin du premier trimestre. Par ailleurs, Feuell insiste sur l\u2019am\u00e9lioration de la qualit\u00e9 des produits pour r\u00e9duire les r\u00e9parations sous garantie et favoriser les entretiens payants.<\/p>\n

En adoptant une strat\u00e9gie multi\u00e9nergie, Alfa Romeo esp\u00e8re redynamiser son r\u00e9seau de concessionnaires et r\u00e9pondre aux attentes d\u2019une client\u00e8le diversifi\u00e9e. Le d\u00e9fi sera de concilier cette transition avec une am\u00e9lioration de la qualit\u00e9 et des r\u00e9sultats financiers.<\/p>\n

<\/p>\n

Contenu original de auto123<\/a>.<\/p>\n

Le texte Alfa Romeo abandonne son plan 100 % \u00e9lectrique pour une strat\u00e9gie multi\u00e9nergie<\/a> provient de L’annuel de l’automobile – Actualit\u00e9 automobile<\/a><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Alfa Romeo renonce \u00e0 son ambition de passer \u00e0 une gamme enti\u00e8rement \u00e9lectrique d\u2019ici 2027. La marque italienne privil\u00e9gie d\u00e9sormais une strat\u00e9gie multi\u00e9nergie, a annonc\u00e9 Christine Feuell, directrice d\u2019Alfa Romeo pour l\u2019Am\u00e9rique du Nord, lors d\u2019une r\u00e9union au salon NADA (r\u00e9union de concessionnaires am\u00e9ricains). Un virage strat\u00e9gique Initialement, Alfa Romeo avait d\u00e9clar\u00e9 que le Tonale […]<\/p>\n","protected":false},"author":8,"featured_media":191128,"comment_status":"close","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[101],"tags":[],"yoast_head":"\nAlfa Romeo abandonne son plan 100 % \u00e9lectrique pour une strat\u00e9gie multi\u00e9nergie - CanadaMotorJobs.com<\/title>\n<meta name=\"description\" content=\"Alfa Romeo abandonne son plan 100 % \u00e9lectrique pour une strat\u00e9gie multi\u00e9nergie - Benoit Charette - Annuel automobile - CanadaMotorJobs.com.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alfa Romeo abandonne son plan 100 % \u00e9lectrique pour une strat\u00e9gie multi\u00e9nergie - CanadaMotorJobs.com\" \/>\n<meta property=\"og:description\" content=\"Alfa Romeo abandonne son plan 100 % \u00e9lectrique pour une strat\u00e9gie multi\u00e9nergie - Benoit Charette - Annuel automobile - CanadaMotorJobs.com.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.canadamotorjobs.com\/fr\/alfa-romeo-abandonne-son-plan-100-electrique-pour-une-strategie-multienergie\/\" \/>\n<meta property=\"og:site_name\" content=\"CanadaMotorJobs.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/canadamotorjobs\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-29T07:24:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-29T07:30:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.canadamotorjobs.com\/wp-content\/uploads\/2025\/01\/Alfa-Romeo-Tonale-PHEV-2024-11.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Benoit Charette\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@canadamotorjobs\" \/>\n<meta name=\"twitter:site\" content=\"@canadamotorjobs\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Benoit Charette\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Alfa Romeo abandonne son plan 100 % \u00e9lectrique pour une strat\u00e9gie multi\u00e9nergie - CanadaMotorJobs.com","description":"Alfa Romeo abandonne son plan 100 % \u00e9lectrique pour une strat\u00e9gie multi\u00e9nergie - Benoit Charette - Annuel automobile - CanadaMotorJobs.com.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_CA","og_type":"article","og_title":"Alfa Romeo abandonne son plan 100 % \u00e9lectrique pour une strat\u00e9gie multi\u00e9nergie - CanadaMotorJobs.com","og_description":"Alfa Romeo abandonne son plan 100 % \u00e9lectrique pour une strat\u00e9gie multi\u00e9nergie - Benoit Charette - Annuel automobile - CanadaMotorJobs.com.","og_url":"https:\/\/news.canadamotorjobs.com\/fr\/alfa-romeo-abandonne-son-plan-100-electrique-pour-une-strategie-multienergie\/","og_site_name":"CanadaMotorJobs.com","article_publisher":"https:\/\/www.facebook.com\/canadamotorjobs\/","article_published_time":"2025-01-29T07:24:26+00:00","article_modified_time":"2025-01-29T07:30:19+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/news.canadamotorjobs.com\/wp-content\/uploads\/2025\/01\/Alfa-Romeo-Tonale-PHEV-2024-11.jpg","type":"image\/jpeg"}],"author":"Benoit Charette","twitter_card":"summary_large_image","twitter_creator":"@canadamotorjobs","twitter_site":"@canadamotorjobs","twitter_misc":{"\u00c9crit par":"Benoit Charette","Estimation du temps de lecture":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.canadamotorjobs.com\/fr\/alfa-romeo-abandonne-son-plan-100-electrique-pour-une-strategie-multienergie\/#article","isPartOf":{"@id":"https:\/\/news.canadamotorjobs.com\/fr\/alfa-romeo-abandonne-son-plan-100-electrique-pour-une-strategie-multienergie\/"},"author":{"name":"Benoit Charette","@id":"https:\/\/news.canadamotorjobs.com\/#\/schema\/person\/51793d1f87d44011d7bcc2ed99269a90"},"headline":"Alfa Romeo abandonne son plan 100 % \u00e9lectrique pour une strat\u00e9gie multi\u00e9nergie","datePublished":"2025-01-29T07:24:26+00:00","dateModified":"2025-01-29T07:30:19+00:00","mainEntityOfPage":{"@id":"https:\/\/news.canadamotorjobs.com\/fr\/alfa-romeo-abandonne-son-plan-100-electrique-pour-une-strategie-multienergie\/"},"wordCount":384,"publisher":{"@id":"https:\/\/news.canadamotorjobs.com\/#organization"},"image":{"@id":"https:\/\/news.canadamotorjobs.com\/fr\/alfa-romeo-abandonne-son-plan-100-electrique-pour-une-strategie-multienergie\/#primaryimage"},"thumbnailUrl":"https:\/\/news.canadamotorjobs.com\/wp-content\/uploads\/2025\/01\/Alfa-Romeo-Tonale-PHEV-2024-11.jpg","articleSection":["Annuel automobile"],"inLanguage":"fr-CA"},{"@type":"WebPage","@id":"https:\/\/news.canadamotorjobs.com\/fr\/alfa-romeo-abandonne-son-plan-100-electrique-pour-une-strategie-multienergie\/","url":"https:\/\/news.canadamotorjobs.com\/fr\/alfa-romeo-abandonne-son-plan-100-electrique-pour-une-strategie-multienergie\/","name":"Alfa Romeo abandonne son plan 100 % \u00e9lectrique pour une strat\u00e9gie multi\u00e9nergie - CanadaMotorJobs.com","isPartOf":{"@id":"https:\/\/news.canadamotorjobs.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.canadamotorjobs.com\/fr\/alfa-romeo-abandonne-son-plan-100-electrique-pour-une-strategie-multienergie\/#primaryimage"},"image":{"@id":"https:\/\/news.canadamotorjobs.com\/fr\/alfa-romeo-abandonne-son-plan-100-electrique-pour-une-strategie-multienergie\/#primaryimage"},"thumbnailUrl":"https:\/\/news.canadamotorjobs.com\/wp-content\/uploads\/2025\/01\/Alfa-Romeo-Tonale-PHEV-2024-11.jpg","datePublished":"2025-01-29T07:24:26+00:00","dateModified":"2025-01-29T07:30:19+00:00","description":"Alfa Romeo abandonne son plan 100 % \u00e9lectrique pour une strat\u00e9gie multi\u00e9nergie - Benoit Charette - Annuel automobile - CanadaMotorJobs.com.","breadcrumb":{"@id":"https:\/\/news.canadamotorjobs.com\/fr\/alfa-romeo-abandonne-son-plan-100-electrique-pour-une-strategie-multienergie\/#breadcrumb"},"inLanguage":"fr-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.canadamotorjobs.com\/fr\/alfa-romeo-abandonne-son-plan-100-electrique-pour-une-strategie-multienergie\/"]}]},{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/news.canadamotorjobs.com\/fr\/alfa-romeo-abandonne-son-plan-100-electrique-pour-une-strategie-multienergie\/#primaryimage","url":"https:\/\/news.canadamotorjobs.com\/wp-content\/uploads\/2025\/01\/Alfa-Romeo-Tonale-PHEV-2024-11.jpg","contentUrl":"https:\/\/news.canadamotorjobs.com\/wp-content\/uploads\/2025\/01\/Alfa-Romeo-Tonale-PHEV-2024-11.jpg","width":1200,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/news.canadamotorjobs.com\/fr\/alfa-romeo-abandonne-son-plan-100-electrique-pour-une-strategie-multienergie\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.canadamotorjobs.com\/fr\/blog\/"},{"@type":"ListItem","position":2,"name":"Alfa Romeo abandonne son plan 100 % \u00e9lectrique pour une strat\u00e9gie multi\u00e9nergie"}]},{"@type":"WebSite","@id":"https:\/\/news.canadamotorjobs.com\/#website","url":"https:\/\/news.canadamotorjobs.com\/","name":"CanadaMotorJobs.com","description":"Automotive Jobs","publisher":{"@id":"https:\/\/news.canadamotorjobs.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.canadamotorjobs.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-CA"},{"@type":"Organization","@id":"https:\/\/news.canadamotorjobs.com\/#organization","name":"Canada Motor Jobs","url":"https:\/\/news.canadamotorjobs.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/news.canadamotorjobs.com\/#\/schema\/logo\/image\/","url":"https:\/\/news.canadamotorjobs.com\/wp-content\/uploads\/2022\/10\/logo-canada-motor-jobs-1.png","contentUrl":"https:\/\/news.canadamotorjobs.com\/wp-content\/uploads\/2022\/10\/logo-canada-motor-jobs-1.png","width":800,"height":400,"caption":"Canada Motor Jobs"},"image":{"@id":"https:\/\/news.canadamotorjobs.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/canadamotorjobs\/","https:\/\/x.com\/canadamotorjobs","https:\/\/www.instagram.com\/canadamotorjobs\/","https:\/\/www.linkedin.com\/company\/canadamotorjobs"]},{"@type":"Person","@id":"https:\/\/news.canadamotorjobs.com\/#\/schema\/person\/51793d1f87d44011d7bcc2ed99269a90","name":"Benoit Charette","image":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/news.canadamotorjobs.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/45f3d2eebcccd909668d7ce7ea7267b6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/45f3d2eebcccd909668d7ce7ea7267b6?s=96&d=mm&r=g","caption":"Benoit Charette"},"description":"Benoit Charette \/ Propri\u00e9taire et r\u00e9dacteur en chef Benoit Charette pratique le journalisme automobile depuis bient\u00f4t 30 ans. Il a fait ses classes au c\u00f4t\u00e9 de Daniel H\u00e9raud et au Carnet de route de 1992 \u00e0 2001. Il est fondateur, copropri\u00e9taire et r\u00e9dacteur en chef de L\u2019Annuel de l\u2019automobile, qu\u2019il publie depuis 2001. Il a anim\u00e9 les \u00e9missions RPM et RPM+ sur V et les L\u00e9gendes de la route sur Historia. \u00c0 la radio depuis 1986, il reprend l\u2019antenne cette ann\u00e9e sur les ondes de Cogeco et participe pour la deuxi\u00e8me ann\u00e9e \u00e0 l\u2019\u00e9mission Passion Auto sur RDS en plus de mettre en ligne le site Web officiel de L\u2019Annuel de l\u2019automobile sur annuelauto.ca.","sameAs":["https:\/\/annuelauto.ca\/"],"url":"https:\/\/news.canadamotorjobs.com\/fr\/author\/benoit-charette\/"}]}},"_links":{"self":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts\/191126"}],"collection":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/comments?post=191126"}],"version-history":[{"count":3,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts\/191126\/revisions"}],"predecessor-version":[{"id":191153,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts\/191126\/revisions\/191153"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/media\/191128"}],"wp:attachment":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/media?parent=191126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/categories?post=191126"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/tags?post=191126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}