{"id":190518,"date":"2025-01-24T02:24:26","date_gmt":"2025-01-24T07:24:26","guid":{"rendered":"https:\/\/news.canadamotorjobs.com\/?p=190518"},"modified":"2025-01-24T02:30:26","modified_gmt":"2025-01-24T07:30:26","slug":"plusieurs-constructeurs-ne-presenteront-pas-de-publicites-au-super-bowl","status":"publish","type":"post","link":"https:\/\/news.canadamotorjobs.com\/fr\/plusieurs-constructeurs-ne-presenteront-pas-de-publicites-au-super-bowl\/","title":{"rendered":"Plusieurs constructeurs ne pr\u00e9senteront pas de publicit\u00e9s au Super Bowl"},"content":{"rendered":"<\/p>\n<p><strong>\u2022\u00a0\u00a0\u00a0 Kia vient d\u2019ajouter son nom \u00e0 une longue liste de constructeurs qui ne pr\u00e9senteront pas de publicit\u00e9s lors du prochain Super Bowl.<\/strong><\/p>\n<p>Chaque ann\u00e9e \u00e0 pareille date, \u00e0 l\u2019approche du Super Bowl, la grande f\u00eate sportive du football am\u00e9ricain qui aura lieu le 9 f\u00e9vrier prochain, on commence \u00e0 surveiller les publicit\u00e9s que pr\u00e9parent les constructeurs.<\/p>\n<p>Ces derniers y mettent g\u00e9n\u00e9ralement le paquet, compte tenu de la visibilit\u00e9 dont ils profitent lors de la diffusion du match.<\/p>\n<p>Or, le portrait risque d\u2019\u00eatre tr\u00e8s diff\u00e9rent cette ann\u00e9e, alors que le mot d\u2019ordre est la prudence. Hier, Kia a confirm\u00e9 qu\u2019elle ne serait pas de la partie. La firme cor\u00e9enne ajoute son nom \u00e0 ceux de Toyota, Volkswagen, BMW, Nissan, General Motors, Hyundai, Audi, Honda, Ford, Mercedes et Lexus.<\/p>\n<p>Jusqu\u2019\u00e0 maintenant, une seule marque a confirm\u00e9 sa pr\u00e9sence : Jeep.<\/p>\n<p><\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/news.canadamotorjobs.com\/wp-content\/uploads\/2025\/01\/668399-5.jpg\" alt=\"Le Kia EV3 est le prochain nouveau mod\u00e8le que doit lancer la marque cor\u00e9enne\" \/><figcaption>Le Kia EV3 est le prochain nouveau mod\u00e8le que doit lancer la marque cor\u00e9enne | Auto123.com<\/figcaption><\/figure>\n<p>Dans le cas de Kia, la compagnie a expliqu\u00e9 qu\u2019elle avait pris cette d\u00e9cision, car elle ne lance pas un nouveau v\u00e9hicule lors du premier trimestre de l\u2019ann\u00e9e. Kia a \u00e9t\u00e9 du Super Bowl lors des trois derni\u00e8res ann\u00e9es. Elle avait pris une pause en 2021, apr\u00e8s onze participations cons\u00e9cutives.<\/p>\n<p>En 2018, onze constructeurs avaient diffus\u00e9 des publicit\u00e9s lors du match.<\/p>\n<p>Ces derni\u00e8res ann\u00e9es, on a pu voir plusieurs marques faire la promotion de leurs mod\u00e8les \u00e9lectriques. Avec l\u2019arriv\u00e9e \u00e0 la Maison-Blanche de Donald Trump, qui a d\u00e9j\u00e0 mis la hache dans les budgets r\u00e9serv\u00e9s \u00e0 ce type de v\u00e9hicule, on comprend la prudence des constructeurs.<\/p>\n<p>Ce qu\u2019il faudra surveiller, c\u2019est la r\u00e9action lors des prochaines ann\u00e9es. Est-ce qu\u2019on est en train d\u2019assister \u00e0 une nouvelle tendance, ou au contraire, verra-t-on les constructeurs revenir en grand nombre lors des prochains Super Bowl ?<\/p>\n<p><\/p>\n<p style=\"padding-top: 15px\">Contenu original de <a href=\"https:\/\/www.auto123.com\/fr\/actualites\/kia-super-bowl-aucunes-publicites\/72314\/\">auto123<\/a>.<\/p>\n<p>Le texte <a rel=\"nofollow\" href=\"https:\/\/annuelauto.ca\/plusieurs-constructeurs-ne-presenteront-pas-de-publicites-au-super-bowl\/\">Plusieurs constructeurs ne pr\u00e9senteront pas de publicit\u00e9s au Super Bowl<\/a> provient de <a rel=\"nofollow\" href=\"https:\/\/annuelauto.ca\">L&#8217;annuel de l&#8217;automobile &#8211; Actualit\u00e9 automobile<\/a><\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2022\u00a0\u00a0\u00a0 Kia vient d\u2019ajouter son nom \u00e0 une longue liste de constructeurs qui ne pr\u00e9senteront pas de publicit\u00e9s lors du prochain Super Bowl. Chaque ann\u00e9e \u00e0 pareille date, \u00e0 l\u2019approche du Super Bowl, la grande f\u00eate sportive du football am\u00e9ricain qui aura lieu le 9 f\u00e9vrier prochain, on commence \u00e0 surveiller les publicit\u00e9s que pr\u00e9parent [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":190520,"comment_status":"close","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[101],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Plusieurs constructeurs ne pr\u00e9senteront pas de publicit\u00e9s au Super Bowl - CanadaMotorJobs.com<\/title>\n<meta name=\"description\" content=\"Plusieurs constructeurs ne pr\u00e9senteront pas de publicit\u00e9s au Super Bowl - Benoit Charette - 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Il a fait ses classes au c\u00f4t\u00e9 de Daniel H\u00e9raud et au Carnet de route de 1992 \u00e0 2001. Il est fondateur, copropri\u00e9taire et r\u00e9dacteur en chef de L\u2019Annuel de l\u2019automobile, qu\u2019il publie depuis 2001. Il a anim\u00e9 les \u00e9missions RPM et RPM+ sur V et les L\u00e9gendes de la route sur Historia. \u00c0 la radio depuis 1986, il reprend l\u2019antenne cette ann\u00e9e sur les ondes de Cogeco et participe pour la deuxi\u00e8me ann\u00e9e \u00e0 l\u2019\u00e9mission Passion Auto sur RDS en plus de mettre en ligne le site Web officiel de L\u2019Annuel de l\u2019automobile sur annuelauto.ca.","sameAs":["https:\/\/annuelauto.ca\/"],"url":"https:\/\/news.canadamotorjobs.com\/fr\/author\/benoit-charette\/"}]}},"_links":{"self":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts\/190518"}],"collection":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/comments?post=190518"}],"version-history":[{"count":3,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts\/190518\/revisions"}],"predecessor-version":[{"id":190545,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts\/190518\/revisions\/190545"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/media\/190520"}],"wp:attachment":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/media?parent=190518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/categories?post=190518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/tags?post=190518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}