{"id":189061,"date":"2025-01-15T02:25:09","date_gmt":"2025-01-15T07:25:09","guid":{"rendered":"https:\/\/news.canadamotorjobs.com\/?p=189061"},"modified":"2025-01-15T02:30:50","modified_gmt":"2025-01-15T07:30:50","slug":"une-annee-2024-contrastee-pour-porsche-canada","status":"publish","type":"post","link":"https:\/\/news.canadamotorjobs.com\/fr\/une-annee-2024-contrastee-pour-porsche-canada\/","title":{"rendered":"Une ann\u00e9e 2024 contrast\u00e9e pour Porsche Canada"},"content":{"rendered":"<\/p>\n<p>Porsche Canada a annonc\u00e9 avoir livr\u00e9 10 374 unit\u00e9s en 2024, soit une baisse de 2,5 % par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente. Malgr\u00e9 cette l\u00e9g\u00e8re diminution, la marque a vu la vente de ses v\u00e9hicules d\u2019occasion certifi\u00e9s conna\u00eetre une hausse impressionnante avec 4 101 unit\u00e9s, une augmentation de 16,7 % comparativement \u00e0 2023.<\/p>\n<blockquote><p><\/p>\n<p>\u00ab La marque termine l\u2019ann\u00e9e 2024 en d\u00e9passant encore une fois le seuil des 10 000 unit\u00e9s livr\u00e9es. Nous sommes pr\u00eats pour 2025, une ann\u00e9e qui verra l\u2019ouverture officielle du premier Centre d\u2019exp\u00e9rience Porsche de Toronto. \u00bb<\/p>\n<p>\u2013 Trevor Arthur, pr\u00e9sident-directeur g\u00e9n\u00e9ral de Porsche Canada<\/p>\n<p>\n<\/p><\/blockquote>\n<p><\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/news.canadamotorjobs.com\/wp-content\/uploads\/2025\/01\/2024-porsche-718-spyder-rs_5-5.jpg\" alt=\"La Porsche 718 Spyder RS\" \/><figcaption>La Porsche 718 Spyder RS | Auto123.com<\/figcaption><\/figure>\n<p><strong>Les chiffres cl\u00e9s des mod\u00e8les Porsche au Canada<\/strong><\/p>\n<p>Si l\u2019on regarde les performances des principaux v\u00e9hicules Porsche au Canada pour 2024, on note que les mod\u00e8les plus sportifs ont brill\u00e9 malgr\u00e9 un march\u00e9 en baisse.<\/p>\n<ul><\/p>\n<li>\u2022\u00a0\u00a0\u00a0 911 \u2014 avec 2208 unit\u00e9s vendues, le mod\u00e8le iconique de la marque a enregistr\u00e9 une hausse de 8,6 % par rapport \u00e0 2023.<\/li>\n<p><\/p>\n<li>\u2022\u00a0\u00a0\u00a0 718 Boxster et Cayman \u2014 les ventes combin\u00e9es ont totalis\u00e9 830 unit\u00e9s, soit une progression importante pour la Boxster (+61 %), mais une l\u00e9g\u00e8re baisse pour le Cayman.<\/li>\n<p>\n<\/ul>\n<p>Ces r\u00e9sultats d\u00e9montrent l\u2019attachement des Canadiens aux mod\u00e8les \u00e0 moteur thermique, en particulier dans un contexte de transition vers l\u2019\u00e9lectrique.<\/p>\n<p><\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/news.canadamotorjobs.com\/wp-content\/uploads\/2025\/01\/Macan_4_and_Macan_Turbo_1__A5_RGBa-1.jpg\" alt=\"Le Porsche Macan\" \/><figcaption>Le Porsche Macan | Auto123.com<\/figcaption><\/figure>\n<p>Les VUS, quant \u00e0 eux, demeurent des piliers des ventes, mais on note des variations consid\u00e9rables.<\/p>\n<ul><\/p>\n<li>\u2022\u00a0\u00a0\u00a0 Cayenne \u2014 Avec 2949 unit\u00e9s, ce mod\u00e8le reste stable (+0,3 %), confirmant sa popularit\u00e9.<\/li>\n<p><\/p>\n<li>\u2022\u00a0\u00a0\u00a0 Macan \u2014 Malgr\u00e9 sa place de chef de file des ventes, le Macan a recul\u00e9 de 3,3 % pour s\u2019\u00e9tablir 3779 unit\u00e9s.<\/li>\n<p>\n<\/ul>\n<p>Les berlines, sans grande surprise, sont en difficult\u00e9.<\/p>\n<ul><\/p>\n<li>\u2022\u00a0\u00a0\u00a0 Taycan \u2014 Le mod\u00e8le \u00e9lectrique a vu ses ventes chuter de 56 %, \u00e0 seulement 360 unit\u00e9s, alors que la Panamera a \u00e9galement connu une baisse de 11,4 %.<\/li>\n<p>\n<\/ul>\n<p><\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/news.canadamotorjobs.com\/wp-content\/uploads\/2025\/01\/porsche-taycan-4s-cross-turismo-2024_4-1.jpg\" alt=\"La Porsche Taycan Cross Turismo\" \/><figcaption>La Porsche Taycan Cross Turismo | Auto123.com<\/figcaption><\/figure>\n<p><strong>Un avenir prometteur avec le Centre d\u2019exp\u00e9rience Porsche<\/strong><\/p>\n<p>Porsche Canada s\u2019appr\u00eate \u00e0 ouvrir son premier Centre d\u2019exp\u00e9rience \u00e0 Toronto en 2025. Situ\u00e9 \u00e0 Pickering, en Ontario, le lieu va permettre aux amateurs de la marque de vivre une immersion compl\u00e8te, le genre d\u2019exp\u00e9rience qui contribue \u00e0 cr\u00e9er une fid\u00e9lit\u00e9 \u00e0 la marque.<\/p>\n<p><strong>Tendances et perspectives pour 2025<\/strong><\/p>\n<p>Les r\u00e9sultats de 2024 refl\u00e8tent \u00e0 la fois les d\u00e9fis et les opportunit\u00e9s pour Porsche au Canada :<\/p>\n<ul><\/p>\n<li>1. Transition \u00e9lectrique : la baisse des ventes de la Taycan soul\u00e8ve des questions sur l\u2019adoption des v\u00e9hicules \u00e9lectriques dans le march\u00e9 canadien.<\/li>\n<p><\/p>\n<li>2. Mod\u00e8les classiques en hausse : les 911 et 718 montrent que les Canadiens restent attach\u00e9s \u00e0 l\u2019h\u00e9ritage thermique de Porsche.<\/li>\n<p><\/p>\n<li>3. Fid\u00e9lit\u00e9 accrue : le succ\u00e8s des v\u00e9hicules d\u2019occasion certifi\u00e9s sugg\u00e8re une base de client\u00e8le solide et croissante.<\/li>\n<p>\n<\/ul>\n<p><\/p>\n<p style=\"padding-top: 15px\">Contenu original de <a href=\"https:\/\/www.auto123.com\/fr\/actualites\/ventes-porsche-canada-2024\/72275\/\">auto123<\/a>.<\/p>\n<p>Le texte <a rel=\"nofollow\" href=\"https:\/\/annuelauto.ca\/une-annee-2024-contrastee-pour-porsche-canada\/\">Une ann\u00e9e 2024 contrast\u00e9e pour Porsche Canada<\/a> provient de <a rel=\"nofollow\" href=\"https:\/\/annuelauto.ca\">L&#8217;annuel de l&#8217;automobile &#8211; Actualit\u00e9 automobile<\/a><\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Porsche Canada a annonc\u00e9 avoir livr\u00e9 10 374 unit\u00e9s en 2024, soit une baisse de 2,5 % par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente. Malgr\u00e9 cette l\u00e9g\u00e8re diminution, la marque a vu la vente de ses v\u00e9hicules d\u2019occasion certifi\u00e9s conna\u00eetre une hausse impressionnante avec 4 101 unit\u00e9s, une augmentation de 16,7 % comparativement \u00e0 2023. \u00ab La [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":189063,"comment_status":"close","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[101],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Une ann\u00e9e 2024 contrast\u00e9e pour Porsche Canada - CanadaMotorJobs.com<\/title>\n<meta name=\"description\" content=\"Une ann\u00e9e 2024 contrast\u00e9e pour Porsche Canada - Benoit Charette - Annuel automobile - CanadaMotorJobs.com.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Une ann\u00e9e 2024 contrast\u00e9e pour Porsche Canada - 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Il a fait ses classes au c\u00f4t\u00e9 de Daniel H\u00e9raud et au Carnet de route de 1992 \u00e0 2001. Il est fondateur, copropri\u00e9taire et r\u00e9dacteur en chef de L\u2019Annuel de l\u2019automobile, qu\u2019il publie depuis 2001. Il a anim\u00e9 les \u00e9missions RPM et RPM+ sur V et les L\u00e9gendes de la route sur Historia. \u00c0 la radio depuis 1986, il reprend l\u2019antenne cette ann\u00e9e sur les ondes de Cogeco et participe pour la deuxi\u00e8me ann\u00e9e \u00e0 l\u2019\u00e9mission Passion Auto sur RDS en plus de mettre en ligne le site Web officiel de L\u2019Annuel de l\u2019automobile sur annuelauto.ca.","sameAs":["https:\/\/annuelauto.ca\/"],"url":"https:\/\/news.canadamotorjobs.com\/fr\/author\/benoit-charette\/"}]}},"_links":{"self":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts\/189061"}],"collection":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/comments?post=189061"}],"version-history":[{"count":3,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts\/189061\/revisions"}],"predecessor-version":[{"id":189096,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts\/189061\/revisions\/189096"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/media\/189063"}],"wp:attachment":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/media?parent=189061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/categories?post=189061"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/tags?post=189061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}