{"id":178304,"date":"2024-10-20T08:08:23","date_gmt":"2024-10-20T12:08:23","guid":{"rendered":"https:\/\/news.canadamotorjobs.com\/?p=178304"},"modified":"2024-10-20T08:14:07","modified_gmt":"2024-10-20T12:14:07","slug":"les-vehicules-electriques-allemands-ne-se-vendent-plus-en-chine","status":"publish","type":"post","link":"https:\/\/news.canadamotorjobs.com\/fr\/les-vehicules-electriques-allemands-ne-se-vendent-plus-en-chine\/","title":{"rendered":"Les v\u00e9hicules \u00e9lectriques allemands ne se vendent plus en Chine"},"content":{"rendered":"<\/p>\n

<\/h3>\n

<\/p>\n

La chute des ventes : un d\u00e9clin inqui\u00e9tant<\/h4>\n

\nApr\u00e8s des ann\u00e9es de domination, les constructeurs automobiles allemands connaissent une baisse marqu\u00e9e en Chine. Autrefois ma\u00eetres incontest\u00e9s du march\u00e9, Volkswagen, Porsche, BMW et Mercedes voient leurs parts de march\u00e9 fondre rapidement face \u00e0 la concurrence locale.<\/p>\n

Au troisi\u00e8me trimestre, ces g\u00e9ants de l\u2019automobile ont tous enregistr\u00e9 des baisses de ventes significatives en Chine. Volkswagen a vu ses ventes chuter de 15 %, Porsche de 19 %, BMW de 30 %, et Mercedes a enregistr\u00e9 une baisse de 13 %. Ce n\u2019est pas que les consommateurs chinois aient cess\u00e9 d\u2019acheter des voitures. Ils se d\u00e9tournent simplement des marques allemandes, pr\u00e9f\u00e9rant des alternatives locales, souvent plus abordables et technologiquement plus avanc\u00e9es.<\/p>\n

Une transition vers les v\u00e9hicules chinois<\/h4>\n

\nPendant des ann\u00e9es, les constructeurs allemands ont compt\u00e9 sur le succ\u00e8s en Chine pour r\u00e9aliser d’importants b\u00e9n\u00e9fices. Mais cette \u00e8re semble r\u00e9volue. D\u00e9sormais, les marques embl\u00e9matiques luttent pour maintenir l\u2019int\u00e9r\u00eat des consommateurs face \u00e0 des pr\u00e9visions de ventes peu reluisantes et une \u00e9rosion continue de leur part de march\u00e9.<\/p>\n

Autrefois ma\u00eetres de 25 % du march\u00e9 chinois avant la pand\u00e9mie, les constructeurs allemands n\u2019en d\u00e9tiennent aujourd\u2019hui plus que 15 %, selon Bloomberg. En ce qui concerne les v\u00e9hicules \u00e9lectriques (VE), un secteur bien plus d\u00e9velopp\u00e9 en Chine qu\u2019en Am\u00e9rique ou en Europe, les constructeurs comme Volkswagen, Porsche, BMW et Mercedes sont encore plus \u00e0 la tra\u00eene. M\u00eame s’ils offrent des mod\u00e8les \u00e9lectriques, ceux-ci ne repr\u00e9sentent que 10 % du march\u00e9 chinois.<\/p>\n

Pourquoi cette baisse ?<\/h4>\n

\nLes acheteurs chinois qui ont d\u00e9laiss\u00e9 les marques allemandes affirment que les voitures locales sont mieux construites et offrent plus de fonctionnalit\u00e9s. De plus, elles sont nettement moins ch\u00e8res tout en proposant des performances similaires, voire parfois sup\u00e9rieures, \u00e0 celles des mod\u00e8les europ\u00e9ens. Une situation que m\u00eame les meilleures campagnes marketing ne peuvent corriger.<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n
Mod\u00e8le<\/strong><\/td>\n

<\/p>\n

Autonomie<\/strong><\/td>\n

<\/p>\n

\u00c9cran<\/strong><\/td>\n

<\/p>\n

0-100 km\/h<\/strong><\/td>\n

<\/p>\n

Prix (Yuan)<\/strong><\/td>\n

<\/p>\n

Prix (CAD)<\/strong><\/td>\n

\n<\/tr>\n

\n<\/thead>\n

<\/p>\n

March\u00e9 de masse<\/strong><\/td>\n

<\/p>\n

<\/td>\n

<\/p>\n

<\/td>\n

<\/p>\n

<\/td>\n

<\/p>\n

<\/td>\n

<\/p>\n

<\/td>\n

\n<\/tr>\n

<\/p>\n

BYD Dolphin<\/strong><\/td>\n

<\/p>\n

420 km<\/td>\n

<\/p>\n

10,1 po<\/td>\n

<\/p>\n

7,3 sec<\/td>\n

<\/p>\n

99 800<\/td>\n

<\/p>\n

19 216 $<\/td>\n

\n<\/tr>\n

<\/p>\n

VW ID.3<\/strong><\/td>\n

<\/p>\n

450 km<\/td>\n

<\/p>\n

12,9 po<\/td>\n

<\/p>\n

7,6 sec<\/td>\n

<\/p>\n

129 900<\/td>\n

<\/p>\n

25 020 $<\/td>\n

\n<\/tr>\n

<\/p>\n

Gamme interm\u00e9diaire<\/strong><\/td>\n

<\/p>\n

<\/td>\n

<\/p>\n

<\/td>\n

<\/p>\n

<\/td>\n

<\/p>\n

<\/td>\n

<\/p>\n

<\/td>\n

\n<\/tr>\n

<\/p>\n

Xpeng G6<\/strong><\/td>\n

<\/p>\n

580 km<\/td>\n

<\/p>\n

15 po<\/td>\n

<\/p>\n

6,6 sec<\/td>\n

<\/p>\n

199 900<\/td>\n

<\/p>\n

38 580 $<\/td>\n

\n<\/tr>\n

<\/p>\n

BMW iX1<\/strong><\/td>\n

<\/p>\n

510 km<\/td>\n

<\/p>\n

10,7 po<\/td>\n

<\/p>\n

8,6 sec<\/td>\n

<\/p>\n

299 900<\/td>\n

<\/p>\n

57 840 $<\/td>\n

\n<\/tr>\n

<\/p>\n

Haut de gamme<\/strong><\/td>\n

<\/p>\n

<\/td>\n

<\/p>\n

<\/td>\n

<\/p>\n

<\/td>\n

<\/p>\n

<\/td>\n

<\/p>\n

<\/td>\n

\n<\/tr>\n

<\/p>\n

Nio ES6 100 kWh<\/strong><\/td>\n

<\/p>\n

625 km<\/td>\n

<\/p>\n

12,8 po<\/td>\n

<\/p>\n

4,5 sec<\/td>\n

<\/p>\n

396 000<\/td>\n

<\/p>\n

76 896 $<\/td>\n

\n<\/tr>\n

<\/p>\n

Mercedes EQE SUV<\/strong><\/td>\n

<\/p>\n

609 km<\/td>\n

<\/p>\n

12,8 po<\/td>\n

<\/p>\n

5,1 sec<\/td>\n

<\/p>\n

510 000<\/td>\n

<\/p>\n

99 880 $<\/td>\n

\n<\/tr>\n

\n<\/tbody>\n

\n<\/table>\n

<\/p>\n

Les constructeurs allemands peuvent-ils rebondir ?<\/h4>\n

\nLa concurrence avec des marques comme BYD, Xpeng et Nio semble insurmontable. Pourtant, les marques allemandes n\u2019ont pas d\u2019autre choix, selon Bloomberg. Les march\u00e9s europ\u00e9ens et am\u00e9ricains n\u2019offrent plus de potentiel de croissance. De plus, les investissements massifs dans des infrastructures en Chine, souvent sur des terrains appartenant \u00e0 l\u2019\u00c9tat, rendent un retrait difficile, voire impossible.<\/p>\n

Alors, quelle est la strat\u00e9gie ? Les constructeurs allemands misent sur des collaborations avec des entreprises chinoises pour am\u00e9liorer leurs v\u00e9hicules \u00e9lectriques. Ils d\u00e9veloppent \u00e9galement des produits exclusifs pour le march\u00e9 chinois, moins co\u00fbteux \u00e0 produire et \u00e0 acheter.<\/p>\n

Avec des renseignements de Bloomberg<\/p>\n

Le texte Les v\u00e9hicules \u00e9lectriques allemands ne se vendent plus en Chine<\/a> provient de L’annuel de l’automobile – Actualit\u00e9 automobile<\/a><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

La chute des ventes : un d\u00e9clin inqui\u00e9tant Apr\u00e8s des ann\u00e9es de domination, les constructeurs automobiles allemands connaissent une baisse marqu\u00e9e en Chine. Autrefois ma\u00eetres incontest\u00e9s du march\u00e9, Volkswagen, Porsche, BMW et Mercedes voient leurs parts de march\u00e9 fondre rapidement face \u00e0 la concurrence locale. Au troisi\u00e8me trimestre, ces g\u00e9ants de l\u2019automobile ont tous enregistr\u00e9 […]<\/p>\n","protected":false},"author":8,"featured_media":178306,"comment_status":"close","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[101],"tags":[],"yoast_head":"\nLes v\u00e9hicules \u00e9lectriques allemands ne se vendent plus en Chine - CanadaMotorJobs.com<\/title>\n<meta name=\"description\" content=\"Les v\u00e9hicules \u00e9lectriques allemands ne se vendent plus en Chine - Benoit Charette - Annuel automobile - CanadaMotorJobs.com.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les v\u00e9hicules \u00e9lectriques allemands ne se vendent plus en Chine - 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Il a fait ses classes au c\u00f4t\u00e9 de Daniel H\u00e9raud et au Carnet de route de 1992 \u00e0 2001. Il est fondateur, copropri\u00e9taire et r\u00e9dacteur en chef de L\u2019Annuel de l\u2019automobile, qu\u2019il publie depuis 2001. Il a anim\u00e9 les \u00e9missions RPM et RPM+ sur V et les L\u00e9gendes de la route sur Historia. \u00c0 la radio depuis 1986, il reprend l\u2019antenne cette ann\u00e9e sur les ondes de Cogeco et participe pour la deuxi\u00e8me ann\u00e9e \u00e0 l\u2019\u00e9mission Passion Auto sur RDS en plus de mettre en ligne le site Web officiel de L\u2019Annuel de l\u2019automobile sur annuelauto.ca.","sameAs":["https:\/\/annuelauto.ca\/"],"url":"https:\/\/news.canadamotorjobs.com\/fr\/author\/benoit-charette\/"}]}},"_links":{"self":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts\/178304"}],"collection":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/comments?post=178304"}],"version-history":[{"count":2,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts\/178304\/revisions"}],"predecessor-version":[{"id":178308,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts\/178304\/revisions\/178308"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/media\/178306"}],"wp:attachment":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/media?parent=178304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/categories?post=178304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/tags?post=178304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}