{"id":174506,"date":"2024-09-26T09:29:47","date_gmt":"2024-09-26T13:29:47","guid":{"rendered":"https:\/\/news.canadamotorjobs.com\/?p=174506"},"modified":"2024-09-26T09:45:19","modified_gmt":"2024-09-26T13:45:19","slug":"toyota-abandonne-le-nom-prime-au-profit-de-plug-in-hybrid","status":"publish","type":"post","link":"https:\/\/news.canadamotorjobs.com\/fr\/toyota-abandonne-le-nom-prime-au-profit-de-plug-in-hybrid\/","title":{"rendered":"Toyota abandonne le nom \u00ab\u00a0Prime\u00a0\u00bb au profit de \u00ab\u00a0Plug-in Hybrid\u00a0\u00bb"},"content":{"rendered":"<\/p>\n<h3><strong>Une \u00e9volution dans la gamme hybride de Toyota<\/strong><\/h3>\n<p>\nToyota a annonc\u00e9 qu&#8217;elle renoncera \u00e0 l&#8217;appellation &#8220;Prime&#8221; pour ses v\u00e9hicules hybrides rechargeables, au profit d&#8217;une d\u00e9signation plus explicite. \u00c0 partir de l&#8217;automne 2025, le RAV4 Prime sera d\u00e9sormais baptis\u00e9 RAV4 Plug-in Hybrid Electric Vehicle (PHEV), mettant ainsi fin \u00e0 l&#8217;utilisation de ce surnom distinctif.<\/p>\n<h3><strong>Un retour \u00e0 la simplicit\u00e9 pour Toyota<\/strong><\/h3>\n<p>\nToyota a confirm\u00e9 le 26 septembre que le mod\u00e8le 2025 du RAV4 Prime adopterait la nouvelle appellation. Cette d\u00e9cision intervient cinq ans apr\u00e8s le lancement du populaire crossover hybride rechargeable et huit ans apr\u00e8s que Toyota ait introduit le terme &#8220;Prime&#8221; sur la version hybride rechargeable de la Prius 2016.<\/p>\n<h3><strong>Pourquoi ce changement ?<\/strong><\/h3>\n<p>\nUn porte-parole de Toyota a expliqu\u00e9 que cette modification vise \u00e0 harmoniser la nomenclature avec d&#8217;autres v\u00e9hicules de la marque. Ainsi, le nom &#8220;Prime&#8221; sera progressivement \u00e9limin\u00e9 sur la Prius pour la d\u00e9signer simplement comme Prius Plug-in Hybrid. Cette mise en coh\u00e9rence rejoint la mani\u00e8re dont Toyota nomme d\u00e9j\u00e0 cette technologie sur ses mod\u00e8les Lexus NX, RX et TX PHEV.<\/p>\n<h3><strong>Des changements esth\u00e9tiques en vue<\/strong><\/h3>\n<p>\nEn plus de ce changement de nom, Toyota a annonc\u00e9 que le logo de la marque situ\u00e9 \u00e0 l&#8217;avant et \u00e0 l&#8217;arri\u00e8re des v\u00e9hicules ne comportera plus le halo bleu distinctif qui caract\u00e9risait les versions hybrides.<\/p>\n<h3><strong>Un succ\u00e8s croissant pour le RAV4 Prime<\/strong><\/h3>\n<p>\nBien que le RAV4 Prime ait repr\u00e9sent\u00e9 une petite part des ventes globales du RAV4, il commence \u00e0 conna\u00eetre un succ\u00e8s grandissant. Jusqu&#8217;en ao\u00fbt, les ventes du RAV4 Prime aux \u00c9tats-Unis ont augment\u00e9 de 42 %, atteignant 22 499 unit\u00e9s. Cependant, le RAV4 hybride se vend encore six fois plus, et la version essence presque sept fois plus, avec des ventes totales de RAV4 \u2014 incluant toutes les versions \u2014 en hausse de 21 %, atteignant 319 035 v\u00e9hicules.<\/p>\n<h3><strong>Conclusion : Une \u00e9volution strat\u00e9gique pour Toyota<\/strong><\/h3>\n<p>\nToyota mise sur une clarification de son offre en \u00e9liminant les termes qui pourraient pr\u00eater \u00e0 confusion, tout en adaptant son image \u00e0 l\u2019\u00e9volution du march\u00e9 des v\u00e9hicules \u00e9lectrifi\u00e9s. Une strat\u00e9gie qui semble prometteuse, \u00e0 mesure que la demande pour les PHEV continue de cro\u00eetre.<\/p>\n<p>Avec des renseignements d&#8217;Automotive News<\/p>\n<p>Le texte <a rel=\"nofollow\" href=\"https:\/\/annuelauto.ca\/toyota-abandonne-le-nom-prime-au-profit-de-plug-in-hybrid\/\">Toyota abandonne le nom \u00ab\u00a0Prime\u00a0\u00bb au profit de \u00ab\u00a0Plug-in Hybrid\u00a0\u00bb<\/a> provient de <a rel=\"nofollow\" href=\"https:\/\/annuelauto.ca\">L&#8217;annuel de l&#8217;automobile &#8211; Actualit\u00e9 automobile<\/a><\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une \u00e9volution dans la gamme hybride de Toyota Toyota a annonc\u00e9 qu&#8217;elle renoncera \u00e0 l&#8217;appellation &#8220;Prime&#8221; pour ses v\u00e9hicules hybrides rechargeables, au profit d&#8217;une d\u00e9signation plus explicite. \u00c0 partir de l&#8217;automne 2025, le RAV4 Prime sera d\u00e9sormais baptis\u00e9 RAV4 Plug-in Hybrid Electric Vehicle (PHEV), mettant ainsi fin \u00e0 l&#8217;utilisation de ce surnom distinctif. Un retour [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":174508,"comment_status":"close","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[101],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Toyota abandonne le nom \u00ab\u00a0Prime\u00a0\u00bb au profit de \u00ab\u00a0Plug-in Hybrid\u00a0\u00bb - CanadaMotorJobs.com<\/title>\n<meta name=\"description\" content=\"Toyota abandonne le nom \u00ab\u00a0Prime\u00a0\u00bb au profit de \u00ab\u00a0Plug-in Hybrid\u00a0\u00bb - Benoit Charette - Annuel automobile - CanadaMotorJobs.com.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Toyota abandonne le nom \u00ab\u00a0Prime\u00a0\u00bb au profit de \u00ab\u00a0Plug-in Hybrid\u00a0\u00bb - 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Il a fait ses classes au c\u00f4t\u00e9 de Daniel H\u00e9raud et au Carnet de route de 1992 \u00e0 2001. Il est fondateur, copropri\u00e9taire et r\u00e9dacteur en chef de L\u2019Annuel de l\u2019automobile, qu\u2019il publie depuis 2001. Il a anim\u00e9 les \u00e9missions RPM et RPM+ sur V et les L\u00e9gendes de la route sur Historia. \u00c0 la radio depuis 1986, il reprend l\u2019antenne cette ann\u00e9e sur les ondes de Cogeco et participe pour la deuxi\u00e8me ann\u00e9e \u00e0 l\u2019\u00e9mission Passion Auto sur RDS en plus de mettre en ligne le site Web officiel de L\u2019Annuel de l\u2019automobile sur annuelauto.ca.","sameAs":["https:\/\/annuelauto.ca\/"],"url":"https:\/\/news.canadamotorjobs.com\/fr\/author\/benoit-charette\/"}]}},"_links":{"self":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts\/174506"}],"collection":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/comments?post=174506"}],"version-history":[{"count":2,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts\/174506\/revisions"}],"predecessor-version":[{"id":174510,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts\/174506\/revisions\/174510"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/media\/174508"}],"wp:attachment":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/media?parent=174506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/categories?post=174506"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/tags?post=174506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}