{"id":16644,"date":"2021-03-01T08:44:36","date_gmt":"2021-03-01T13:44:36","guid":{"rendered":"https:\/\/blog.canadamotorjobs.com\/une-annee-2020-difficile-pour-aston-martin\/"},"modified":"2021-03-01T08:50:11","modified_gmt":"2021-03-01T13:50:11","slug":"une-annee-2020-difficile-pour-aston-martin","status":"publish","type":"post","link":"https:\/\/news.canadamotorjobs.com\/fr\/une-annee-2020-difficile-pour-aston-martin\/","title":{"rendered":"Une ann\u00e9e 2020 difficile pour Aston Martin"},"content":{"rendered":"<\/p>\n<p>Les chiffres sont tomb\u00e9s et l\u2019ann\u00e9e 2020 a \u00e9t\u00e9 difficile pour Aston-Martin. Vous me direz que l\u2019ann\u00e9e a \u00e9t\u00e9 difficile pour la majorit\u00e9 des constructeurs automobiles. C\u2019est vrai, mais Aston-Martin a une sant\u00e9 fragile et une perte d\u2019un peu plus de 823 millions de dollars canadien n\u2019est rien pour aider la cause. Consid\u00e9rant qu\u2019en 2019, la compagnie avait d\u00e9j\u00e0 perdu 212 millions de dollars, cela fait un peu plus d\u2019un\u00a0 milliard en deux ans.<\/p>\n<p> <strong>On garde toutefois espoir<\/strong><\/p>\n<p> La pand\u00e9mie a eu un impact significatif, provoquant la fermeture \u00e0 la fois de plusieurs concessions, mais aussi des usines plusieurs fois l&#8217;ann\u00e9e derni\u00e8re, et entra\u00eenant la baisse des revenus des ventes de 38\u00a0%. La marque n\u2019a vendu que 3\u00a0394 unit\u00e9s dans le monde entier l\u2019an dernier. La marque a aussi d\u00e9pens\u00e9 pr\u00e8s de 200 millions de dollars sur un projet de v\u00e9hicules qui n\u2019ont jamais vu le jour et comptait beaucoup dur lew dernier film de la franchise James Bond \u00ab No time to die \u00bb pour avoir de la publicit\u00e9 qui n\u2019est jamais venue. Le film est maintenant cens\u00e9 \u00eatre pr\u00e9sent\u00e9 en octobre 2021.<\/p>\n<p> <strong>Un nouveau patron et de nouvelles id\u00e9es<\/strong><\/p>\n<p> L\u2019Homme d\u2019affaires qu\u00e9b\u00e9cois Lawrence Stroll qui poss\u00e8de 16,7\u00a0% de la compagnie a pris des d\u00e9cisions importantes \u00e0 son arriv\u00e9e en poste en engageant un nouveau patron Tobias Moers, l\u2019ancien patron de Mercedes AMG qui est venu prendre la place D\u2019Andy Palmer. Un plan d\u2019action a \u00e9t\u00e9 mis en place avec un premier VUS de la<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les chiffres sont tomb\u00e9s et l\u2019ann\u00e9e 2020 a \u00e9t\u00e9 difficile pour Aston-Martin. Vous me direz que l\u2019ann\u00e9e a \u00e9t\u00e9 difficile pour la majorit\u00e9 des constructeurs automobiles. C\u2019est vrai, mais Aston-Martin a une sant\u00e9 fragile et une perte d\u2019un peu plus de 823 millions de dollars canadien n\u2019est rien pour aider la cause. Consid\u00e9rant qu\u2019en 2019, [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":16648,"comment_status":"close","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[101],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Une ann\u00e9e 2020 difficile pour Aston Martin - CanadaMotorJobs.com<\/title>\n<meta name=\"description\" content=\"Une ann\u00e9e 2020 difficile pour Aston Martin - Benoit Charette - Annuel automobile - CanadaMotorJobs.com.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Une ann\u00e9e 2020 difficile pour Aston Martin - 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Il a fait ses classes au c\u00f4t\u00e9 de Daniel H\u00e9raud et au Carnet de route de 1992 \u00e0 2001. Il est fondateur, copropri\u00e9taire et r\u00e9dacteur en chef de L\u2019Annuel de l\u2019automobile, qu\u2019il publie depuis 2001. Il a anim\u00e9 les \u00e9missions RPM et RPM+ sur V et les L\u00e9gendes de la route sur Historia. \u00c0 la radio depuis 1986, il reprend l\u2019antenne cette ann\u00e9e sur les ondes de Cogeco et participe pour la deuxi\u00e8me ann\u00e9e \u00e0 l\u2019\u00e9mission Passion Auto sur RDS en plus de mettre en ligne le site Web officiel de L\u2019Annuel de l\u2019automobile sur annuelauto.ca.","sameAs":["https:\/\/annuelauto.ca\/"],"url":"https:\/\/news.canadamotorjobs.com\/fr\/author\/benoit-charette\/"}]}},"_links":{"self":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts\/16644"}],"collection":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/comments?post=16644"}],"version-history":[{"count":0,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts\/16644\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/media\/16648"}],"wp:attachment":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/media?parent=16644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/categories?post=16644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/tags?post=16644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}