{"id":152144,"date":"2023-09-27T09:04:29","date_gmt":"2023-09-27T13:04:29","guid":{"rendered":"https:\/\/news.canadamotorjobs.com\/?p=152144"},"modified":"2023-09-27T09:15:40","modified_gmt":"2023-09-27T13:15:40","slug":"tesla-donne-mal-a-la-tete-a-la-concurrence-aux-etats-unis","status":"publish","type":"post","link":"https:\/\/news.canadamotorjobs.com\/fr\/tesla-donne-mal-a-la-tete-a-la-concurrence-aux-etats-unis\/","title":{"rendered":"Tesla donne mal \u00e0 la t\u00eate \u00e0 la concurrence aux \u00c9tats-Unis"},"content":{"rendered":"<\/p>\n

Le succ\u00e8s de Tesla aux \u00c9tats-Unis met en lumi\u00e8re la difficult\u00e9 pour les concurrents \u00e0 livrer des mod\u00e8les \u00e9lectriques sur le march\u00e9.<\/em><\/p>\n

La lutte pour la rentabilit\u00e9<\/strong><\/h3>\n

\nMalgr\u00e9 les investissements massifs des constructeurs automobiles mondiaux dans de nouvelles usines de fabrication de v\u00e9hicules \u00e9lectriques et de batteries, peu de mod\u00e8les, en dehors des Model Y et Model 3 de Tesla, atteignent des volumes de vente suffisamment \u00e9lev\u00e9s pour justifier de grandes usines d’assemblage, comme le r\u00e9v\u00e8le une analyse de Reuters des donn\u00e9es de ventes de v\u00e9hicules \u00e9lectriques aux \u00c9tats-Unis pour les six premiers mois de 2023.<\/em><\/p>\n

Tesla domine les chiffres de vente<\/strong><\/h3>\n

\nAu premier semestre 2023, Tesla a vendu 325 291 v\u00e9hicules aux \u00c9tats-Unis, \u00e9crasant ses 19 concurrents les plus proches, selon les donn\u00e9es de S&P Global Mobility. La Chevrolet Bolt EV vieillissante, arrive au 2e<\/sup> rang avec seulement 34 943 v\u00e9hicules vendus, suivie par Ford, Hyundai et Rivian.<\/em> Des mod\u00e8les comme le Mustang Mach E de Ford s\u2019est vendu \u00e0 13 600 unit\u00e9s, des chiffres bien en de\u00e7\u00e0 du seuil de rentabilit\u00e9 pour une usine d’assemblage typique, qui doit fonctionner \u00e0 80 % de sa capacit\u00e9 ou plus.<\/em><\/p>\n

La croissance des v\u00e9hicules \u00e9lectrifi\u00e9s aux \u00c9tats-Unis<\/strong><\/h3>\n

\nAu cours du premier semestre 2023, les v\u00e9hicules \u00e9lectrifi\u00e9s, y compris les v\u00e9hicules hybrides rechargeables et \u00e0 pile \u00e0 combustible, ont captur\u00e9 8,9 % du march\u00e9 am\u00e9ricain, soit une augmentation de 2,6 points de pourcentage par rapport \u00e0 l’ann\u00e9e pr\u00e9c\u00e9dente, selon les donn\u00e9es de l’Alliance pour l’innovation automobile. Cependant, cette part de march\u00e9 est r\u00e9partie entre 103 mod\u00e8les diff\u00e9rents, comme le r\u00e9v\u00e8le le dernier rapport trimestriel de l’Alliance sur le march\u00e9 des v\u00e9hicules \u00e9lectriques.<\/em><\/p>\n

Pause pour l\u2019usine de batteries<\/strong><\/h3>\n

\nLa d\u00e9cision de Ford de suspendre la construction de son usine de batteries pour v\u00e9hicules \u00e9lectriques de 3,5 milliards de dollars dans le Michigan intervient alors que des interrogations \u00e9mergent quant \u00e0 la croissance rapide du march\u00e9 am\u00e9ricain des v\u00e9hicules \u00e9lectriques, capable de soutenir toutes les nouvelles op\u00e9rations d’assemblage et de fabrication de batteries lanc\u00e9es ou en cours de construction.<\/em><\/p>\n

Une perte annuelle \u00e9lev\u00e9e pour Ford<\/strong><\/h3>\n

\nEn juillet, Ford a annonc\u00e9 une perte annuelle de 4,5 milliards de dollars pour sa division v\u00e9hicules \u00e9lectriques, soit 50 % de plus que pr\u00e9vu en d\u00e9but d’ann\u00e9e. Le constructeur automobile am\u00e9ricain, \u00e0 l’instar de ses concurrents, a investi des milliards dans la construction d’usines suppl\u00e9mentaires de v\u00e9hicules \u00e9lectriques et de batteries aux \u00c9tats-Unis.<\/em><\/p>\n

Tesla maintient son avance<\/strong><\/h3>\n

\nMalgr\u00e9 l’arriv\u00e9e de nouveaux concurrents sur le march\u00e9, Tesla conserve une part de march\u00e9 significative, repr\u00e9sentant pr\u00e8s des deux tiers de toutes les ventes de v\u00e9hicules \u00e9lectriques aux \u00c9tats-Unis. Aucune autre marque ne d\u00e9tient plus de 10 % du march\u00e9, selon Cox Automotive.<\/em><\/p>\n

Croissance anticip\u00e9e des ventes de v\u00e9hicules \u00e9lectriques<\/strong><\/h3>\n

\nCox automotive estime que les ventes de v\u00e9hicules \u00e9lectriques atteindront 8 % des ventes totales de v\u00e9hicules aux \u00c9tats-Unis au troisi\u00e8me trimestre, par rapport \u00e0 environ 6,5 % il y a un an. Cette croissance est en partie attribu\u00e9e \u00e0 la baisse des prix, une tendance impuls\u00e9e par Tesla, qui a utilis\u00e9 ses marges b\u00e9n\u00e9ficiaires sup\u00e9rieures pour r\u00e9duire les prix et stimuler les ventes. Les prix de d\u00e9tail moyens des v\u00e9hicules \u00e9lectriques sont pass\u00e9s \u00e0 53 376 dollars en juillet 2023, contre pr\u00e8s de 70 000 dollars il y a un an.<\/em><\/p>\n

Tableau des ventes de mod\u00e8les \u00e9lectriques aux \u00c9tats-Unis au premier trimestre 2023<\/p>\n

Tesla\u00a0: \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 325, 291\u00a0 unit\u00e9s<\/p>\n

Chevrolet\u00a0:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 34,943<\/p>\n

Ford\u00a0:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 26,849<\/p>\n

Hyundai\u00a0:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 20,535<\/p>\n

Rivian\u00a0:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 17,969<\/p>\n

BMW\u00a0:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 17,512<\/p>\n

Mercedes Benz :\u00a0\u00a0\u00a0\u00a0\u00a0 16,287<\/p>\n

Volkswagen\u00a0:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 16,032<\/p>\n

Kia\u00a0:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 13,327<\/p>\n

Audi\u00a0:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 9,711<\/p>\n

Nissan\u00a0:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 8,444<\/p>\n

Volvo\u00a0:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 7,461<\/p>\n

Polestar\u00a0:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 5\u00a0354<\/p>\n

Toyota\u00a0:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0 5,131<\/p>\n

Porsche\u00a0:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0 3,394<\/p>\n

Lucid :\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 3,191<\/p>\n

Subaru\u00a0:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0 2,946<\/p>\n

Genesis\u00a0:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0 2,327<\/p>\n

Cadillac\u00a0:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0 2,221<\/p>\n

Lexus\u00a0:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0 908<\/p>\n

\u00a0<\/p>\n

Avec des renseignements de Reuters<\/p>\n

Le texte Tesla donne mal \u00e0 la t\u00eate \u00e0 la concurrence aux \u00c9tats-Unis<\/a> provient de L’annuel de l’automobile – Actualit\u00e9 automobile<\/a><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Le succ\u00e8s de Tesla aux \u00c9tats-Unis met en lumi\u00e8re la difficult\u00e9 pour les concurrents \u00e0 livrer des mod\u00e8les \u00e9lectriques sur le march\u00e9. La lutte pour la rentabilit\u00e9 Malgr\u00e9 les investissements massifs des constructeurs automobiles mondiaux dans de nouvelles usines de fabrication de v\u00e9hicules \u00e9lectriques et de batteries, peu de mod\u00e8les, en dehors des Model Y […]<\/p>\n","protected":false},"author":8,"featured_media":152146,"comment_status":"close","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[101],"tags":[],"yoast_head":"\nTesla donne mal \u00e0 la t\u00eate \u00e0 la concurrence aux \u00c9tats-Unis - CanadaMotorJobs.com<\/title>\n<meta name=\"description\" content=\"Tesla donne mal \u00e0 la t\u00eate \u00e0 la concurrence aux \u00c9tats-Unis - Benoit Charette - Annuel automobile - CanadaMotorJobs.com.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tesla donne mal \u00e0 la t\u00eate \u00e0 la concurrence aux \u00c9tats-Unis - 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