{"id":15078,"date":"2021-01-30T14:00:20","date_gmt":"2021-01-30T19:00:20","guid":{"rendered":"https:\/\/blog.canadamotorjobs.com\/kia-ne-sera-pas-au-super-bowl-la-semaine-prochaine\/"},"modified":"2021-01-30T14:05:08","modified_gmt":"2021-01-30T19:05:08","slug":"kia-ne-sera-pas-au-super-bowl-la-semaine-prochaine","status":"publish","type":"post","link":"https:\/\/news.canadamotorjobs.com\/fr\/kia-ne-sera-pas-au-super-bowl-la-semaine-prochaine\/","title":{"rendered":"Kia ne sera pas au Super Bowl la semaine prochaine"},"content":{"rendered":"<\/p>\n<p>Kia a d\u00e9cid\u00e9 cette semaine de mettre fin \u00e0 11 participations cons\u00e9cutives comme annonceur au Super Bowl. Elle n\u2019est pas la seule compagnie \u00e0 avoir pris cette d\u00e9cision. Outre Kia, d\u2019autres constructeurs automobiles comme Audi, BMW, Ford, Hyundai, Lexus, Porsche, Mercedes-Benz et Volkswagen font partie des marques qui ont d\u00e9clar\u00e9 ne pas avoir l&#8217;intention de diffuser de publicit\u00e9s dans le cadre du match. Le nouveau g\u00e9ant Stellantis (anciennement Fiat Chrysler Automobiles) n&#8217;a pas encore confirm\u00e9 ses plans.<\/p>\n<p> <strong>Donner \u00e0 des causes caritatives<\/strong><\/p>\n<p> Le vice-pr\u00e9sident au Marketing pour l\u2019Am\u00e9rique du Nord chez Kia Russell Wagner affirmait au magazine Automotive News que Kia Motors North America d\u00e9veloppera plut\u00f4t ses initiatives caritatives en faveur de la jeunesse am\u00e9ricaine.\u00a0Kia a soulign\u00e9 entre autres deux dons d\u2019un million de dollars (qui ont \u00e9t\u00e9 faits en 2020) pour soutenir la population des jeunes sans-abri am\u00e9ricains.<\/p>\n<p> <strong>La pand\u00e9mie a chang\u00e9 beaucoup de priorit\u00e9s<\/strong><\/p>\n<p> Pour ceux que cela int\u00e9resse, il en co\u00fbtera cette ann\u00e9e 5,6 millions US pour une publicit\u00e9 de 30 secondes au Superbowl LV. \u00c0 ce montant, il faut naturellement ajouter les co\u00fbts de production des publicit\u00e9s et du talent. Il faudrait donc que Kia fasse un don caritatif assez important pour \u00e9galer ce qu&#8217;elle d\u00e9pense normalement pour le Super Bowl. Pour le moment, seuls GM et Toyota ont confirm\u00e9 des publicit\u00e9s pour le 55e Superbowl. GM d\u00e9clarant qu&#8217;il diffusera deux annonces de 60 secondes pour les v\u00e9hicules \u00e9lectriques.<\/p>\n<p> <strong>Des millions en moins<\/strong><\/p>\n<p> Lors du dernier Superbowl l\u2019an dernier, six<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kia a d\u00e9cid\u00e9 cette semaine de mettre fin \u00e0 11 participations cons\u00e9cutives comme annonceur au Super Bowl. Elle n\u2019est pas la seule compagnie \u00e0 avoir pris cette d\u00e9cision. Outre Kia, d\u2019autres constructeurs automobiles comme Audi, BMW, Ford, Hyundai, Lexus, Porsche, Mercedes-Benz et Volkswagen font partie des marques qui ont d\u00e9clar\u00e9 ne pas avoir l&#8217;intention de [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":15082,"comment_status":"close","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[101],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kia ne sera pas au Super Bowl la semaine prochaine - CanadaMotorJobs.com<\/title>\n<meta name=\"description\" content=\"Kia ne sera pas au Super Bowl la semaine prochaine - Benoit Charette - Annuel automobile - CanadaMotorJobs.com.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kia ne sera pas au Super Bowl la semaine prochaine - CanadaMotorJobs.com\" \/>\n<meta property=\"og:description\" content=\"Kia ne sera pas au Super Bowl la semaine prochaine - Benoit Charette - Annuel automobile - CanadaMotorJobs.com.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.canadamotorjobs.com\/fr\/kia-ne-sera-pas-au-super-bowl-la-semaine-prochaine\/\" \/>\n<meta property=\"og:site_name\" content=\"CanadaMotorJobs.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/canadamotorjobs\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-30T19:00:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-30T19:05:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.canadamotorjobs.com\/wp-content\/uploads\/2021\/01\/kia-new-logo-1576269629-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"945\" \/>\n\t<meta property=\"og:image:height\" content=\"475\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Benoit Charette\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@canadamotorjobs\" \/>\n<meta name=\"twitter:site\" content=\"@canadamotorjobs\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Benoit Charette\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Kia ne sera pas au Super Bowl la semaine prochaine - CanadaMotorJobs.com","description":"Kia ne sera pas au Super Bowl la semaine prochaine - Benoit Charette - Annuel automobile - CanadaMotorJobs.com.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_CA","og_type":"article","og_title":"Kia ne sera pas au Super Bowl la semaine prochaine - CanadaMotorJobs.com","og_description":"Kia ne sera pas au Super Bowl la semaine prochaine - Benoit Charette - Annuel automobile - CanadaMotorJobs.com.","og_url":"https:\/\/news.canadamotorjobs.com\/fr\/kia-ne-sera-pas-au-super-bowl-la-semaine-prochaine\/","og_site_name":"CanadaMotorJobs.com","article_publisher":"https:\/\/www.facebook.com\/canadamotorjobs\/","article_published_time":"2021-01-30T19:00:20+00:00","article_modified_time":"2021-01-30T19:05:08+00:00","og_image":[{"width":945,"height":475,"url":"https:\/\/news.canadamotorjobs.com\/wp-content\/uploads\/2021\/01\/kia-new-logo-1576269629-1.jpg","type":"image\/jpeg"}],"author":"Benoit Charette","twitter_card":"summary_large_image","twitter_creator":"@canadamotorjobs","twitter_site":"@canadamotorjobs","twitter_misc":{"\u00c9crit par":"Benoit Charette","Estimation du temps de lecture":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.canadamotorjobs.com\/fr\/kia-ne-sera-pas-au-super-bowl-la-semaine-prochaine\/#article","isPartOf":{"@id":"https:\/\/news.canadamotorjobs.com\/fr\/kia-ne-sera-pas-au-super-bowl-la-semaine-prochaine\/"},"author":{"name":"Benoit Charette","@id":"https:\/\/news.canadamotorjobs.com\/#\/schema\/person\/51793d1f87d44011d7bcc2ed99269a90"},"headline":"Kia ne sera pas au Super Bowl la semaine prochaine","datePublished":"2021-01-30T19:00:20+00:00","dateModified":"2021-01-30T19:05:08+00:00","mainEntityOfPage":{"@id":"https:\/\/news.canadamotorjobs.com\/fr\/kia-ne-sera-pas-au-super-bowl-la-semaine-prochaine\/"},"wordCount":278,"publisher":{"@id":"https:\/\/news.canadamotorjobs.com\/#organization"},"image":{"@id":"https:\/\/news.canadamotorjobs.com\/fr\/kia-ne-sera-pas-au-super-bowl-la-semaine-prochaine\/#primaryimage"},"thumbnailUrl":"https:\/\/news.canadamotorjobs.com\/wp-content\/uploads\/2021\/01\/kia-new-logo-1576269629-1.jpg","articleSection":["Annuel automobile"],"inLanguage":"fr-CA"},{"@type":"WebPage","@id":"https:\/\/news.canadamotorjobs.com\/fr\/kia-ne-sera-pas-au-super-bowl-la-semaine-prochaine\/","url":"https:\/\/news.canadamotorjobs.com\/fr\/kia-ne-sera-pas-au-super-bowl-la-semaine-prochaine\/","name":"Kia ne sera pas au Super Bowl la semaine prochaine - CanadaMotorJobs.com","isPartOf":{"@id":"https:\/\/news.canadamotorjobs.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.canadamotorjobs.com\/fr\/kia-ne-sera-pas-au-super-bowl-la-semaine-prochaine\/#primaryimage"},"image":{"@id":"https:\/\/news.canadamotorjobs.com\/fr\/kia-ne-sera-pas-au-super-bowl-la-semaine-prochaine\/#primaryimage"},"thumbnailUrl":"https:\/\/news.canadamotorjobs.com\/wp-content\/uploads\/2021\/01\/kia-new-logo-1576269629-1.jpg","datePublished":"2021-01-30T19:00:20+00:00","dateModified":"2021-01-30T19:05:08+00:00","description":"Kia ne sera pas au Super Bowl la semaine prochaine - Benoit Charette - Annuel automobile - CanadaMotorJobs.com.","breadcrumb":{"@id":"https:\/\/news.canadamotorjobs.com\/fr\/kia-ne-sera-pas-au-super-bowl-la-semaine-prochaine\/#breadcrumb"},"inLanguage":"fr-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.canadamotorjobs.com\/fr\/kia-ne-sera-pas-au-super-bowl-la-semaine-prochaine\/"]}]},{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/news.canadamotorjobs.com\/fr\/kia-ne-sera-pas-au-super-bowl-la-semaine-prochaine\/#primaryimage","url":"https:\/\/news.canadamotorjobs.com\/wp-content\/uploads\/2021\/01\/kia-new-logo-1576269629-1.jpg","contentUrl":"https:\/\/news.canadamotorjobs.com\/wp-content\/uploads\/2021\/01\/kia-new-logo-1576269629-1.jpg","width":945,"height":475},{"@type":"BreadcrumbList","@id":"https:\/\/news.canadamotorjobs.com\/fr\/kia-ne-sera-pas-au-super-bowl-la-semaine-prochaine\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.canadamotorjobs.com\/fr\/blog\/"},{"@type":"ListItem","position":2,"name":"Kia ne sera pas au Super Bowl la semaine prochaine"}]},{"@type":"WebSite","@id":"https:\/\/news.canadamotorjobs.com\/#website","url":"https:\/\/news.canadamotorjobs.com\/","name":"CanadaMotorJobs.com","description":"Automotive Jobs","publisher":{"@id":"https:\/\/news.canadamotorjobs.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.canadamotorjobs.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-CA"},{"@type":"Organization","@id":"https:\/\/news.canadamotorjobs.com\/#organization","name":"Canada Motor Jobs","url":"https:\/\/news.canadamotorjobs.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/news.canadamotorjobs.com\/#\/schema\/logo\/image\/","url":"https:\/\/news.canadamotorjobs.com\/wp-content\/uploads\/2022\/10\/logo-canada-motor-jobs-1.png","contentUrl":"https:\/\/news.canadamotorjobs.com\/wp-content\/uploads\/2022\/10\/logo-canada-motor-jobs-1.png","width":800,"height":400,"caption":"Canada Motor Jobs"},"image":{"@id":"https:\/\/news.canadamotorjobs.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/canadamotorjobs\/","https:\/\/x.com\/canadamotorjobs","https:\/\/www.instagram.com\/canadamotorjobs\/","https:\/\/www.linkedin.com\/company\/canadamotorjobs"]},{"@type":"Person","@id":"https:\/\/news.canadamotorjobs.com\/#\/schema\/person\/51793d1f87d44011d7bcc2ed99269a90","name":"Benoit Charette","image":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/news.canadamotorjobs.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/45f3d2eebcccd909668d7ce7ea7267b6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/45f3d2eebcccd909668d7ce7ea7267b6?s=96&d=mm&r=g","caption":"Benoit Charette"},"description":"Benoit Charette \/ Propri\u00e9taire et r\u00e9dacteur en chef Benoit Charette pratique le journalisme automobile depuis bient\u00f4t 30 ans. Il a fait ses classes au c\u00f4t\u00e9 de Daniel H\u00e9raud et au Carnet de route de 1992 \u00e0 2001. Il est fondateur, copropri\u00e9taire et r\u00e9dacteur en chef de L\u2019Annuel de l\u2019automobile, qu\u2019il publie depuis 2001. Il a anim\u00e9 les \u00e9missions RPM et RPM+ sur V et les L\u00e9gendes de la route sur Historia. \u00c0 la radio depuis 1986, il reprend l\u2019antenne cette ann\u00e9e sur les ondes de Cogeco et participe pour la deuxi\u00e8me ann\u00e9e \u00e0 l\u2019\u00e9mission Passion Auto sur RDS en plus de mettre en ligne le site Web officiel de L\u2019Annuel de l\u2019automobile sur annuelauto.ca.","sameAs":["https:\/\/annuelauto.ca\/"],"url":"https:\/\/news.canadamotorjobs.com\/fr\/author\/benoit-charette\/"}]}},"_links":{"self":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts\/15078"}],"collection":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/comments?post=15078"}],"version-history":[{"count":0,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts\/15078\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/media\/15082"}],"wp:attachment":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/media?parent=15078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/categories?post=15078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/tags?post=15078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}