{"id":14119,"date":"2021-01-08T12:05:24","date_gmt":"2021-01-08T17:05:24","guid":{"rendered":"https:\/\/blog.canadamotorjobs.com\/generation-e-la-nouvelle-approche-de-general-motors\/"},"modified":"2021-01-08T12:15:13","modified_gmt":"2021-01-08T17:15:13","slug":"generation-e-la-nouvelle-approche-de-general-motors","status":"publish","type":"post","link":"https:\/\/news.canadamotorjobs.com\/fr\/generation-e-la-nouvelle-approche-de-general-motors\/","title":{"rendered":"G\u00e9n\u00e9ration E\u00a0: la nouvelle approche de General Motors"},"content":{"rendered":"<\/p>\n<p>GM a d\u00e9voil\u00e9 ce matin sa strat\u00e9gie pour les cinq prochaines ann\u00e9es. Elle sera bas\u00e9e sur une approche \u00e9lectrique. Une campagne ou le g\u00e9ant am\u00e9ricains va d\u00e9penser 27 milliards de dollars US pour pr\u00e9senter pas moins de 30 nouveaux mod\u00e8les \u00e9lectriques partout \u00e0 travers le monde aux cours des cinq prochaines ann\u00e9es.<\/p>\n<p> <strong>Performance, flexibilit\u00e9 et accessibilit\u00e9<\/strong><\/p>\n<p> Sous le th\u00e8me &#8220;Everybody In&#8221;, cette grande campagne de publicit\u00e9 qui va prendre vie aux \u00c9tats-Unis et suivre un peu partout dans le monde (y compris le Canada) par la suite est un appel \u00e0 l&#8217;action destin\u00e9 \u00e0 refl\u00e9ter un mouvement qui est inclusif et accessible. L&#8217;entreprise fait \u00e9galement \u00e9voluer son identit\u00e9 de marque alors que GM transforme son logo pour concr\u00e9tiser une vision qui cr\u00e9e un monde sans accidents, sans \u00e9missions et sans embouteillages. Un logo pour les v\u00e9hicules \u00e9lectriques qui se veut plus inclusif, accessible \u00e0 l\u2019image de la campagne de publicit\u00e9. Le nouveau logo pr\u00e9sente un d\u00e9grad\u00e9 de couleurs aux tons bleus vibrants, \u00e9voquant le ciel propre d&#8217;un avenir sans \u00e9missions et l&#8217;\u00e9nergie de la plate-forme Ultium. Les bords arrondis et la police en minuscules cr\u00e9ent une impression plus moderne et plus inclusive. Le &#8220;m&#8221; minuscule fait r\u00e9f\u00e9rence aux anciens logos de GM et repr\u00e9sente visuellement la plate-forme Ultium. Il y a aussi dans le m un clin d&#8217;\u0153il \u00e0 la forme d&#8217;une prise \u00e9lectrique.<\/p>\n<p> <strong>Un point tournant dans l\u2019histoire de la compagnie<\/strong><\/p>\n<p> Pour GM il s\u2019agit seulement d\u2019un 5e changement de logo en 115 ans d\u2019histoire<\/p>\n","protected":false},"excerpt":{"rendered":"<p>GM a d\u00e9voil\u00e9 ce matin sa strat\u00e9gie pour les cinq prochaines ann\u00e9es. Elle sera bas\u00e9e sur une approche \u00e9lectrique. Une campagne ou le g\u00e9ant am\u00e9ricains va d\u00e9penser 27 milliards de dollars US pour pr\u00e9senter pas moins de 30 nouveaux mod\u00e8les \u00e9lectriques partout \u00e0 travers le monde aux cours des cinq prochaines ann\u00e9es. Performance, flexibilit\u00e9 et [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":14123,"comment_status":"close","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[101],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>G\u00e9n\u00e9ration E\u00a0: la nouvelle approche de General Motors - CanadaMotorJobs.com<\/title>\n<meta name=\"description\" content=\"G\u00e9n\u00e9ration E\u00a0: la nouvelle approche de General Motors - Benoit Charette - Annuel automobile - CanadaMotorJobs.com.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"G\u00e9n\u00e9ration E\u00a0: la nouvelle approche de General Motors - 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Il a fait ses classes au c\u00f4t\u00e9 de Daniel H\u00e9raud et au Carnet de route de 1992 \u00e0 2001. Il est fondateur, copropri\u00e9taire et r\u00e9dacteur en chef de L\u2019Annuel de l\u2019automobile, qu\u2019il publie depuis 2001. Il a anim\u00e9 les \u00e9missions RPM et RPM+ sur V et les L\u00e9gendes de la route sur Historia. \u00c0 la radio depuis 1986, il reprend l\u2019antenne cette ann\u00e9e sur les ondes de Cogeco et participe pour la deuxi\u00e8me ann\u00e9e \u00e0 l\u2019\u00e9mission Passion Auto sur RDS en plus de mettre en ligne le site Web officiel de L\u2019Annuel de l\u2019automobile sur annuelauto.ca.","sameAs":["https:\/\/annuelauto.ca\/"],"url":"https:\/\/news.canadamotorjobs.com\/fr\/author\/benoit-charette\/"}]}},"_links":{"self":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts\/14119"}],"collection":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/comments?post=14119"}],"version-history":[{"count":0,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts\/14119\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/media\/14123"}],"wp:attachment":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/media?parent=14119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/categories?post=14119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/tags?post=14119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}