{"id":136029,"date":"2022-10-29T08:57:22","date_gmt":"2022-10-29T12:57:22","guid":{"rendered":"https:\/\/news.canadamotorjobs.com\/general-motors-met-un-frein-a-sa-publicite-sur-twitter\/"},"modified":"2022-10-31T14:39:17","modified_gmt":"2022-10-31T18:39:17","slug":"general-motors-met-un-frein-a-sa-publicite-sur-twitter","status":"publish","type":"post","link":"https:\/\/news.canadamotorjobs.com\/fr\/general-motors-met-un-frein-a-sa-publicite-sur-twitter\/","title":{"rendered":"General Motors met un frein \u00e0 sa publicit\u00e9 sur Twitter"},"content":{"rendered":"

Maintenant que Elon Musk est officiellement le nouveau PDG de Twitter, plusieurs constructeurs automobiles sont \u00e0 reconsid\u00e9rer la publicit\u00e9 sur la plateforme. GM a \u00e9t\u00e9 le premier \u00e0 annoncer officiellement vendredi qu\u2019elle avait interrompu temporairement la publicit\u00e9 payante sur Twitter, d\u00e9clarant qu’elle “s’engageait avec Twitter pour comprendre l’orientation de la plateforme” sous son nouveau propri\u00e9taire. GM a d\u00e9clar\u00e9 que “comme c’est le cours normal des affaires lors d’un changement important dans une plateforme m\u00e9diatique, nous avons temporairement interrompu notre publicit\u00e9 payante”, mais a ajout\u00e9 que ses “interactions avec le service client\u00e8le sur Twitter se poursuivront.”<\/p>\n

Quelle sera l\u2019orientation de Twitter ?<\/h3>\n

Elon Musk a mentionn\u00e9 que Twitter deviendrait le havre de la libre expression. Cela peut aussi tr\u00e8s rapidement devenir une jungle. Dans un gazouillis sous forme de lettre ouverte, Musk a \u00e9crit : “Twitter ne peut \u00e9videmment pas devenir un paysage infernal o\u00f9 tout peut \u00eatre dit sans cons\u00e9quence\u2009! Twitter aspire \u00e0 devenir la plateforme publicitaire la plus respect\u00e9e au monde, qui renforce votre marque et d\u00e9veloppe votre entreprise.” Il a \u00e9galement d\u00e9clar\u00e9 que la plateforme allait cr\u00e9er un conseil de mod\u00e9ration du contenu “avec des points de vue tr\u00e8s diversifi\u00e9s”, bien que l’on ne sache pas si ce conseil sera compos\u00e9 d’individus ind\u00e9pendants ou d’employ\u00e9s de Twitter.<\/p>\n

Voulez-vous travailler pour votre concurrent ?<\/h3>\n

Il est encore trop t\u00f4t pour savoir comment la propri\u00e9t\u00e9 de Musk affectera exactement le mode de fonctionnement de la plateforme, mais les craintes de traitement in\u00e9quitable pour les autres constructeurs automobiles sont justifi\u00e9es. Comment<\/p>\n","protected":false},"excerpt":{"rendered":"

Maintenant que Elon Musk est officiellement le nouveau PDG de Twitter, plusieurs constructeurs automobiles sont \u00e0 reconsid\u00e9rer la publicit\u00e9 sur la plateforme. GM a \u00e9t\u00e9 le premier \u00e0 annoncer officiellement vendredi qu\u2019elle avait interrompu temporairement la publicit\u00e9 payante sur Twitter, d\u00e9clarant qu’elle “s’engageait avec Twitter pour comprendre l’orientation de la plateforme” sous son nouveau propri\u00e9taire. […]<\/p>\n","protected":false},"author":8,"featured_media":136033,"comment_status":"close","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[101],"tags":[],"yoast_head":"\nGeneral Motors met un frein \u00e0 sa publicit\u00e9 sur Twitter - CanadaMotorJobs.com<\/title>\n<meta name=\"description\" content=\"General Motors met un frein \u00e0 sa publicit\u00e9 sur Twitter - Benoit Charette - Annuel automobile - CanadaMotorJobs.com.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"General Motors met un frein \u00e0 sa publicit\u00e9 sur Twitter - CanadaMotorJobs.com\" \/>\n<meta property=\"og:description\" content=\"General Motors met un frein \u00e0 sa publicit\u00e9 sur Twitter - 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Il a fait ses classes au c\u00f4t\u00e9 de Daniel H\u00e9raud et au Carnet de route de 1992 \u00e0 2001. Il est fondateur, copropri\u00e9taire et r\u00e9dacteur en chef de L\u2019Annuel de l\u2019automobile, qu\u2019il publie depuis 2001. Il a anim\u00e9 les \u00e9missions RPM et RPM+ sur V et les L\u00e9gendes de la route sur Historia. \u00c0 la radio depuis 1986, il reprend l\u2019antenne cette ann\u00e9e sur les ondes de Cogeco et participe pour la deuxi\u00e8me ann\u00e9e \u00e0 l\u2019\u00e9mission Passion Auto sur RDS en plus de mettre en ligne le site Web officiel de L\u2019Annuel de l\u2019automobile sur annuelauto.ca.","sameAs":["https:\/\/annuelauto.ca\/"],"url":"https:\/\/news.canadamotorjobs.com\/fr\/author\/benoit-charette\/"}]}},"_links":{"self":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts\/136029"}],"collection":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/comments?post=136029"}],"version-history":[{"count":0,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts\/136029\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/media\/136033"}],"wp:attachment":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/media?parent=136029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/categories?post=136029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/tags?post=136029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}