{"id":135782,"date":"2022-10-20T08:36:57","date_gmt":"2022-10-20T12:36:57","guid":{"rendered":"https:\/\/news.canadamotorjobs.com\/gm-envisage-lajout-dun-pick-up-hummer-de-taille-intermediaire\/"},"modified":"2022-10-20T09:25:01","modified_gmt":"2022-10-20T13:25:01","slug":"gm-envisage-lajout-dun-pick-up-hummer-de-taille-intermediaire","status":"publish","type":"post","link":"https:\/\/news.canadamotorjobs.com\/fr\/gm-envisage-lajout-dun-pick-up-hummer-de-taille-intermediaire\/","title":{"rendered":"GM envisage l\u2019ajout d\u2019un pick-up Hummer de taille interm\u00e9diaire"},"content":{"rendered":"

Malgr\u00e9 un prix fort sal\u00e9, le GMC Hummer EV conna\u00eet un grand succ\u00e8s et les carnets de commandes sont pleins.\u00a0 Un Hummer \u00e9lectrique plus petit est encore \u00e0 l’\u00e9tat de concept dans le studio californien de GM, mais il a de bonnes chances d’entrer en production et est consid\u00e9r\u00e9 comme un projet prioritaire, ont d\u00e9clar\u00e9 des responsables de GM, qui ont demand\u00e9 \u00e0 ne pas \u00eatre identifi\u00e9es, car les plans sont priv\u00e9s.<\/p>\n

Le nom Hummer est magn\u00e9tique<\/h3>\n

Un peu comme le nom Jeep, celui de Hummer attire immanquablement la curiosit\u00e9. GM veut en faire un \u00e9l\u00e9ment central de sa strat\u00e9gie. La soci\u00e9t\u00e9 a d\u00e9clar\u00e9 qu’elle d\u00e9pensait 35 milliards de dollars pour construire 30 V\u00c9 d’ici 2025. Elle fait une perc\u00e9e sur le march\u00e9 en s’adressant aux clients haut de gamme avec le Hummer. Comme la marque jouit d\u2019une grande notori\u00e9t\u00e9, on veut miser \u00e0 fond sur ce concept. Un plus petit mod\u00e8le permettrait aussi de r\u00e9introduire le nom Hummer en Europe.<\/p>\n

D\u00e9j\u00e0 90\u00a0000 commandes<\/h3>\n

Malgr\u00e9 un prix qui atteint les 125\u00a0000 $ chez nous, GMC a plus de 90\u00a0000 commandes de son pick-up Hummer et a m\u00eame du arr\u00eat\u00e9 temporairement les ventes et m\u00eame augmenter le prix, pour \u00e9viter un important retard de commandes. Au 30 septembre, la soci\u00e9t\u00e9 avait livr\u00e9 781 v\u00e9hicules.<\/p>\n

Une strat\u00e9gie qui a fait ses preuves dans le pass\u00e9<\/h3>\n

Apr\u00e8s le gros Hummer qui \u00e9tait une version civile d\u2019un mod\u00e8le militaire, Hummer est arriv\u00e9 avec le H2 en 2002 qui a connu un immense succ\u00e8s avant<\/p>\n","protected":false},"excerpt":{"rendered":"

Malgr\u00e9 un prix fort sal\u00e9, le GMC Hummer EV conna\u00eet un grand succ\u00e8s et les carnets de commandes sont pleins.\u00a0 Un Hummer \u00e9lectrique plus petit est encore \u00e0 l’\u00e9tat de concept dans le studio californien de GM, mais il a de bonnes chances d’entrer en production et est consid\u00e9r\u00e9 comme un projet prioritaire, ont d\u00e9clar\u00e9 […]<\/p>\n","protected":false},"author":8,"featured_media":135786,"comment_status":"close","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[101],"tags":[],"yoast_head":"\nGM envisage l\u2019ajout d\u2019un pick-up Hummer de taille interm\u00e9diaire - CanadaMotorJobs.com<\/title>\n<meta name=\"description\" content=\"GM envisage l\u2019ajout d\u2019un pick-up Hummer de taille interm\u00e9diaire - Benoit Charette - 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Il a fait ses classes au c\u00f4t\u00e9 de Daniel H\u00e9raud et au Carnet de route de 1992 \u00e0 2001. Il est fondateur, copropri\u00e9taire et r\u00e9dacteur en chef de L\u2019Annuel de l\u2019automobile, qu\u2019il publie depuis 2001. Il a anim\u00e9 les \u00e9missions RPM et RPM+ sur V et les L\u00e9gendes de la route sur Historia. \u00c0 la radio depuis 1986, il reprend l\u2019antenne cette ann\u00e9e sur les ondes de Cogeco et participe pour la deuxi\u00e8me ann\u00e9e \u00e0 l\u2019\u00e9mission Passion Auto sur RDS en plus de mettre en ligne le site Web officiel de L\u2019Annuel de l\u2019automobile sur annuelauto.ca.","sameAs":["https:\/\/annuelauto.ca\/"],"url":"https:\/\/news.canadamotorjobs.com\/fr\/author\/benoit-charette\/"}]}},"_links":{"self":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts\/135782"}],"collection":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/comments?post=135782"}],"version-history":[{"count":0,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/posts\/135782\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/media\/135786"}],"wp:attachment":[{"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/media?parent=135782"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/categories?post=135782"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.canadamotorjobs.com\/fr\/wp-json\/wp\/v2\/tags?post=135782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}